Roles of Quantitative and Qualitative Research in Modern Business | Desklib

Module Name
project Details
1: GROUP MEMBER: ID NUMBER
2: GROUP MEMBER: ID NUMBER
3: GROUP MEMBER: ID NUMBER
4: GROUP MEMBER: ID NUMBER

Contents
 Roles of quantitative market research in business
 Importance of relevant questionnaire design
 Role of Qualitative research in Business
 Importance of discussion guide and use
 Correlation. Regression. And Time Series Analysis
 Limitations of Correlation, regression
 How to improve collecting Data (when the data is required to
make business decisions)

Introduction
The main objective of this report is to learn about the various
function of research methodologies in a modern business.
Assessment of various information analysis techniques such as
correlation, time series and regression take place and problems
regarding these techniques are also discussed.Data really powers everything that we do.” — JeffWeiner.

The role of quantitative research in modern
marketing research and data analysis
 Quantitative research
 There are 4 types of Quantitative research
 Role of quantitative research in modern marketing research and data
analysis:Errors using inadequate data are much less thanthose using no data at all.” — Charles Babbage