Role of Quantitative and Qualitative Research in Modern Marketing Research and Data Analysis
15 Pages1310 Words392 Views
Added on 2023-06-10
About This Document
This presentation explains the role of quantitative and qualitative research in modern marketing research and data analysis. It covers the importance of questionnaire design, correlation and regression, time series, and data collection for informed business decision-making. The presentation also provides examples to illustrate the concepts discussed.
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