Reinvention of Business Models towards More Sustainable Values by Technology and Big Data Name of the University Author

Running Head: DATA SOURCES AND ANALYSIS
Reinvention of Business Models towards more Sustainable Values by Technology and Big Data
Name of the Student
Name of the University
Author Note

1DATA SOURCES AND ANALYSIS
Table of Contents
CHAPTER ONE: INTRODUCTION..............................................................................................4
1.1 Chapter Introduction..............................................................................................................4
1.2 Background of the Study.......................................................................................................5
1.2.1 Research Problem...........................................................................................................5
1.2.2 Purpose of the Research..................................................................................................7
1.2.3 Significance of the Research..........................................................................................8
1.3 Research Aims and Objectives..............................................................................................8
1.3.1 Research Aim..................................................................................................................8
1.3.2 Research Objectives........................................................................................................8
1.4 Research Questions................................................................................................................9
CHAPTER TWO: LITERATURE REVIEW................................................................................10
2.1 Introduction..........................................................................................................................10
2.2.1 Business Case for sustainability...................................................................................10
2.2 Commitment in sustainable digital business........................................................................17
2.3 Stakeholder Involvement in sustainable digital business....................................................19
2.4 Regulation in sustainable digital business...........................................................................20
2.5 Financial benefits of sustainable digital business................................................................21
CHAPTER THREE: RESEARCH METHODOLOGY................................................................24

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3.1 Introduction..........................................................................................................................24
3.2 Problem Statement...............................................................................................................24
3.3 Research Philosophy............................................................................................................26
3.4 Research Design..................................................................................................................26
3.4.1 Research Approach.......................................................................................................26
3.4.2 Research Purpose..........................................................................................................27
3.4.3 Research Methodology.....................................................................................................27
3.4.4 Time Horizon....................................................................................................................27
3.5 Research Objectives.............................................................................................................27
3.6 Research Questions..............................................................................................................28
3.8 Data Collection Questionnaire.............................................................................................28
3.9 Research Assumptions.........................................................................................................30
3.10 Target Population and Sampling methods.........................................................................30
3.11 Ethical & Data Protection issues.......................................................................................31
3.12 Data Analysis Methods......................................................................................................31
3.13 Limitations.........................................................................................................................32
CHAPTER FOUR: DATA ANALYSIS, FINDINGS, AND DISCUSSION................................33
4.1 Introduction..........................................................................................................................33
4.2 Reliability Test.....................................................................................................................33
4.3 Analysis of the Responses given by the Companies...........................................................33

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4.4 Correlation of the variables.................................................................................................40
4.5 Testing the differences in opinions of the Companies.........................................................40
CHAPTER 5: CONCLUSIONS AND RECOMMENDATIONS.................................................45
5.1 Introduction..............................................................................................................................45
5.2 Conclusion...............................................................................................................................45
5.3 Recommendations....................................................................................................................46
5.4 Further Research......................................................................................................................47
REFERENCES..............................................................................................................................48
APPENDIX A................................................................................................................................52
APPENDIX B................................................................................................................................54

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CHAPTER ONE: INTRODUCTION
1.1 Chapter Introduction
The rate in which the world is changing and advancing will give the people problem to
remember the time when the first technology came into existence. The revolution of
digitalization in the world in still in its starting time. There has been vast amount of changes
from the time after the invention and introduction of packet-switch network and the
microprocessor. These inventions were made almost 50 years back. Nowadays, the rate of
growth in technology has been enhanced to such a great extent that people think that more
growth are on its way in a very recent future.
There has been continuous rise in the stakes of the companies for the companies that are
incumbent. There has been a rise in the rate in which the leaders have started to lose their
positions. This is because a lot of new technologies have come into the competition, disturbed
the industries. The businesses were forced to explain the strategies, improve new abilities and
convert their cultures.
In the last few years, electronic networks and computers have shown significant growth
and this has created a transformation in the concept of production and consumption of
information (Hirt and Willmott, 2014). Globalization has been taking place every day and with
the increase in this globalization, the Information System (IS) field has also increased gradually
and rapidly. This increase has been due to the development in the Information and
Communication Technologies (ICTs). On the basis of the Information and Communication
Technologies (ICTs), some business has increased to a great extent with the help of generation of
economic opportunities (Kane, 2015). National and international initiatives have been taken in

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order to determine whether a country is e-ready in terms of connectivity, security and access.
These initiatives have been adopted in general with the aim to monitor the development of the
countries to restrict the chances that has been provided by the Information and Communication
Technologies (ICTs). On the other hand, in comparison to the traditional business world that has
been characterized by the stability of the business and the low competition level of the company,
the world of the digital business which is still on the rise is multidimensional, dynamic and faces
high levels of uncertainty and competition (Catlin, Scanlan and Willmott, 2015). Thus, this rising
world of digital business is far more different from the traditional business world, and this
difference not only created by features of businesses but also in terms of opportunities.
Traditional business with respect to entry in the market is very strict; digital business on the other
hand encourages entering the market. Digital business is the formation of new business ideas. It
is also different from e-business, and this difference is due to presence and combination of
things, connected with people and business (Weill and Woerner, 2013). Thus world of digital
business has the capability to make the prior business models to become obsolete as it involves
massive opportunities. Digital business makes organizations become more technologically
capable and refined.
1.2 Background of the Study
1.2.1 Research Problem
The advancement of digital business is dependent on the negative and the positive
feedbacks of the people and these feedbacks influence the advancement of the business to a great
extent. It is already known that Corporate Social Responsibility (CSR) is supposed to have a
huge influence on the company’s reputation. Corporate Social Responsibility can be set in
different companies abiding by the rules and the regulations of the company. The model of the

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business and the method used by a company to share the knowledge and the information is an
extra feature that has a vital impact on the way the business can be developed. The factors
discussed above will be studied with the help of a survey. The survey has included 100
companies. There are 10 questions in the survey questionnaire that has the aim to understand the
digitalization skills, the extent to which the company can adopt the changes and the disruption
and the way in which the company can implement the digital skills in order to develop its
reputations and actions and their influence on the communities.
The present advancement of the digital economy along with the combination of the
Internet of Things (IoT) has given a clear view that this digital business is not only a gradual
change but also prototype of how the business is operated and the interaction with the customers
and the chain of supplies (Bhattacharyaet al.,2017). The technology of internet has been
supporting this growth of digitalization and has expanded to support the dynamic scale which is
unplanned and this has been an important feature of the online world. In today’s world, business
transactions using digital channels is increasing gradually. This needs excellent internet
connection and technology in order to expand this digital business.
From previous experiences it has been observed that this change due to digitalization is
not increasing gradually but the changes has been fundamental in its approaches. The successes
in this digital world needs a new design that will make the existing systems more efficient and
reliable in delivering the digital business. The digital business mainly involves the technology of
App. Since these Apps are hugely used nowadays, thus it is very important to have an improved
and best developed app (Wilsdon, 2014). If the case is not so, the individuals using the apps will
be facing problems to receive the services. Thus, the customers’ needs will have to be satisfied in
order to be a successful company in the digital business.

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The speed of business has been increasing at an unbelievably high speed with the
introduction of this digital economy. This digitalization has been widely accepted all over the
world and every individual is using the system in every respects. So the companies should also
be developing their systems and interfaces in such a way that they can adopt this digitalization
and introduce this system to the services produced by them.
1.2.2 Purpose of the Research
The business strategies that are implemented nowadays are extremely transparent and the
transparency is increasing gradually (Boulouta&Pitelis, 2014). This indicates that the struggle for
the companies to exist in the market is increasing each day. With the intervention of the social
media in each and every matter, it is extremely hard for any company to retain any secrets
(Cramer, 2017). Any information spreads at an extremely quick and viral manner. Thus, it is
extremely important for the companies to create a good advertisement so that only the positive
qualities of the company can be spread to the audiences. Factors such as customer service,
quality and ethical operations are important to be considered in the context of building the
positive value of brand. On the other hand, Corporate Social Responsibility (CSR) has to be
given equal importance. A pioneering and operational CSR strategy can be extremely helpful for
the building of a positive brand image for a company (Park & Levy, 2014).
The main aim of this research is to explore the Corporate Social Responsibility of digital
business with the aim to confirm sustainability. Primary data collection method has been used to
collect data for this research. The primary objective of this research is to explore the CSR of the
digital business, the level of digital skills that is necessary to run the business and its capabilities
in order to identify the involvement of the stakeholders.