Decline in Publishing Industry of Sri Lanka

Table of Contents
Chapter: 01................................................................................................................6
1.1 Background:.....................................................................................................6
1.2 Research problem:............................................................................................7
1.3 Problem statement:...........................................................................................7
1.3.1 Research aim:.............................................................................................7
1.3.2 Research question:.....................................................................................7
!.3.3 Research objectives:...................................................................................8
1.4 Justification:.....................................................................................................8
1.5 Significance:.....................................................................................................8
1.6 Scope of dissertation:.......................................................................................9
1.7 Structure of research:........................................................................................9
1.8 Conclusion:.......................................................................................................9
Chapter 02- Literature review.................................................................................11
2.1 Introduction:...................................................................................................11
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2.2 Theories and Models......................................................................................12
2.2.1 PESTLE Analysis:...................................................................................12
Political:............................................................................................................13
Economic:.........................................................................................................14
Social:................................................................................................................15
Technology:.......................................................................................................15
Environment:.....................................................................................................16
Legal:.................................................................................................................17
2.2.2 Porter’s Generic Model...............................................................................17
Role of NPV publisher Leadership:.....................................................................19
2.3 Empirical research:.........................................................................................20
2.4 critical analysis on the literature study:..........................................................20
2.4 Chapter Conclusion:.......................................................................................22
Chapter 03- Research Methodology:.......................................................................23
3.1 Introduction:...................................................................................................23
3.2 Conceptual framework:..................................................................................23
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3.2.1 Independent variables:.............................................................................23
3.2.2 Dependent variables:................................................................................23
3.3 Rationalization of conceptual framework......................................................24
3.3.1 Independent variables...............................................................................24
Convenience:.....................................................................................................24
Usability:...........................................................................................................24
Digital content:..................................................................................................24
Accessibility:.....................................................................................................25
3.3.2 Dependent variable:.................................................................................25
Adaption of new technology:............................................................................25
3.4 Research hypotheses:.....................................................................................25
3.5 Operationalization..........................................................................................26
Operationalizing Convenience:.........................................................................26
operationalizing usability:.................................................................................26
Operational Accessibility:.................................................................................26
Operationalizing Digital Content:.....................................................................26
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Operationalization of new technology:.............................................................27
3.6 Research design:.............................................................................................27
3.7 Sampling techniques......................................................................................27
3.7.1 Description of population:...........................................................................27
3.7.2 Description of Sampling techniques:.......................................................27
3.8 Data collection instrument:............................................................................27
3.9 Method for test data:......................................................................................28
3.10 Chapter conclusion:......................................................................................28
Chapter 4:................................................................................................................28
4.1. Introduction:..................................................................................................28
4.2. Profile of Respondents:.................................................................................29
4.3 Analysis of Interview Findings:.....................................................................29
4.4. Testing Proposition:......................................................................................30
4.5. Conclusion:....................................................................................................31
Chapter 5.................................................................................................................32
5.1. Introduction:..................................................................................................32
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5.2. Achievements of Objectives:........................................................................32
5.3. Summary of Findings:...................................................................................33
5.4. Recommendations:........................................................................................33
5.5. Limitations:...................................................................................................34
5.6. Future Research:............................................................................................34
References:..............................................................................................................36
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Dissertation
Chapter: 01
1.1 Background:
There has been a significant drop in the publishing sector in Sri Lanka in recent
years, which may be attributed mostly to the proliferation of mobile devices
accessible on the market, which has aided in the rise in the consumption of digital
media. Historically, the primary source of revenue for NVR publications, which
has continually published a comprehensive portfolio of conventional print-based
magazines and gathered a big proportion of readers, has been the company's
advertiser base. While these Advertisers are creating cash for the magazine, they
are also gaining an edge in the market by advertising their goods and services to
the large number of people who read the magazine. Despite experiencing growth in
the magazine market sector in Sri Lanka, NVR Publishers has not been able to
offset its significant losses in the print component of the company, owing to rising
printing costs as a result of inflation and a number of other issues. Since the year
2015, NVR Publishers' print advertising income has decreased dramatically, and
the company has been forced to rely on its internet advertising arm to try to make
up for the losses. However, this has not proven to be effective.
Magazine sales have also decreased as a result of the fact that many readers
consider carrying a magazine around to be an inconvenience. Because the
magazine alone weighs approximately 2kg, readers find it inconvenient to make a
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trip to the store to purchase the magazine and then carry it around wherever they
go to read the magazine. A significant portion of the company's loss is also
incurred as a result of the costs associated with delivering the magazines to each
and every outlet in Sri Lanka, as well as some international outlets in countries
such as the United Kingdom, Australia, Dubai, Paris, and certain outlets in India,
for which the company is responsible for all courier charges.
1.2 Research problem:
“Decline in publishing industry of Sri lanka due to proliferation of mobile devices”
1.3 Problem statement:
Decline in print publishing.
1.3.1 Research aim:
In a world in which customers are always on their mobile devices sharing stories,
blogs, images and tweets, NVR publishers finds itself as being at a severe
disadvantage when attempting to compete in this ever-changing and demanding
market sector. The customer expects ease and amusement in every facet of their
life and at every time, and NVR magazines, if they wish to continue existing in the
future, should be able to deliver what the consumer wants and needs and be ready
to do so.
1.3.2 Research question:
When organization is considered towards the digitalization?
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How the change will affect the culture of NPV publisher and how they restructure
the culture?
!.3.3 Research objectives:
NVR Publications has to take action to better understand and track the ways in
which customers connect with the company's various brands and content. And
design efficient tools such as social media platforms and similar processes to entice
the consumer to engage in these platforms (apps) to share material, and the
organization has to be able to offer incentives to customers who participate in these
types of activities.
1.4 Justification:
Sri Lanka's publishing business is on the verge of collapse owing to the
proliferation of mobile devices in the market, which has led to a rise in digital
media consumption. It has long been the primary source of revenue for NVR
publications, which has been consistently publishing a comprehensive portfolio of
conventional print-based periodicals and has built a big readership. Advertisers get
an edge in the market by advertising their products and services to the magazine's
large audience while also generating cash for the publication. While magazine
sales in Sri Lanka are on the rise, NVR Publishers is still suffering from substantial
losses in the print sector of its business due to rising printing expenses due to
inflation and other causes. In recent years, NVR publishers' print advertising
income has decreased significantly, forcing them to rely more on their internet
advertising arm to offset these losses. So, moving toward digital media is
beneficial step for reviving in the market
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