DataLab: Generation, Analysis, Iteration

This report focuses on the development of a business process map, decision-making process, digitalization, information management systems, databases, big data, and intelligent tools for a car sales business process of Aston Martin. It includes an illustration of the selected business process in a process map, identification of main decisions, ways in which the process can be digitalized, information management systems, databases, and the implications of big data. It also explores opportunities for intelligent tools and systems to be employed for the selected business process.

DATALAB: GENERATION,
ANALYSIS, ITERATION

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Illustration of selected business process in a process map for identifying its main activities
and the sequence of them.............................................................................................................1
1.2 Identification of main decisions being made in this process and discuss required inputs and
outputs of each decision...............................................................................................................2
1.3 Discussion of ways in which selected process can be can be digitalized and may benefit
from digital transformation..........................................................................................................3
TASK 2............................................................................................................................................4
2.1 Identify ways in which information management systems can help running the business
process that has been identified and analysed in task 1...............................................................4
2.2 Identification of databases are needed to be attached to information systems that have been
identified......................................................................................................................................4
2.3 Discussion of what big data may mean for selected business process and its information
systems.........................................................................................................................................5
TASK 3............................................................................................................................................6
3.1 Explore opportunities for intelligent tools and systems to be employed for selected
business process...........................................................................................................................6
3.2 Discussion of ways in which suggested intelligent tool can support the business, its
competitiveness, its consumers, or its other stakeholders...........................................................6
3.3 Discussion and reflection of implications of the suggested intelligent tool to a wider areas
or aspect of the business..............................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business process can be defined as a sequential flow of activities of an organization.
Each organization has various kinds of business processes that can help an organization in
managing their work and performance in an appropriate and effective manner (Mohammadi,
2019). Analysis of these processes using appropriate tools and techniques can help in identifying
scope of improvement that can be brought within a business profess such that overall
performance of organization can be improved. This report will lay emphasis upon development
of business process map, decision making process of selected business process map, and ways in
which digitalization can benefit organization, information management system that can be used
for running business process, database need to be attached to selected management system and
importance of big data for organization, identification of intelligence system that can be used for
business process and implications of this tool. Organization focused upon in this report is a
manufacturing company in automobile industry which Aston Martin and business process
selected is car sales business process.
TASK 1
1.1 Illustration of selected business process in a process map for identifying its main activities
and the sequence of them
Business process map can be defined a powerful technique within business process
management for visually depicting process steps of ways in which a process functions works
from start till end. It is laid visually for every stakeholder within organization so that they can
understand and adhere proper functioning of business process (Hasan and Parkhi, 2020). There
are many different kinds of business processes and each of them works in a different manner
creation of business process map helps in understand flow of task or activities within business.
Business process mapping is like a flow chart that can be used for explain sequential flow of
activities.
In many manufacturing organizations there are various kinds of business processes that
functions in different manner. Aston Martin is one of the leading manufacturing companies that
manufactures luxurious vehicles. Sales of car is one of the main business processes of Aston
Martin which is required to be focused upon by the company. Car sales business process of
Aston Martin have been explained below from start activity to end activity with all other kinds of
choices. This car sales process starts when a customer quality for car sales and then as per the
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preference of customers for new car or pre- owned cars quotation for the car is provided to
customer. When type of car to be sold is identified then, maintenance is offered to customers for
additional services and if customer agrees for additional services, then quote given to customer is
upgraded accordingly and lastly as per upgraded quote deal is closed. Below give business
process mapping clearly helps in explaining this car sales business process of Aston Martin in
clear and sequential manner.
Some of the main activities of this car sales process map are:
 Qualifying of customers for buying car
 Selection of new or old car by customers
 Provision of quote for selected car to customer.
 Offering additional services or additional maintenance to customers
 Adding additional services by customers
 Updating quotes based upon services added by customers
 Invoice generation for selected car to be purchased by customers
 Closing of deal
Figure 1 Car sales business process of Austin Martin
1.2 Identification of main decisions being made in this process and discuss required inputs and
outputs of each decision.
Whenever a business process mapping is required to be developed then it becomes
extremely important for organizations to identify all the main decisions that are required to be
taken during this business process (Kasemsap, 2018). Each type of decisions further decides
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future flow of activities of the business process. While developing business process flow chart or
mapping then in such case first of all the main type of decisions to be taken are identified. After
identification of decisions, input required to be taken for each decision and output of each
decision is also identified and discussed.
From car sales business process of Austin Martin developed above it has been identified
that there are two main types of decision- making process to be included in this business process:
first is preferences of a new car or pre-owned cars that are available for sales. Second type of
decision making of addition of service. Input of preferences of a new car decision is qualifying
of customers for car sales process and output of this decision depends upon opinion of
customers. If they want to buy a new car then new car available for sales are identified and
displayed and if customer wats to buy a pre-owned car available for sales, then those cars with
their quotations are displayed and showed to customers. Second type of decision if addition of
services whose input is offering maintenance. Only after offering maintenance or additional
services to customers they are eligible for addition of new services. As a result of its output if
customers want to add new services, then quotation provided to them is upgraded and if they do
not want to add new services then directly invoice is generated on the basis of previous quotation
generated and provided to client. Only after these two processes deal is closed.
Input and output of first decision making process: preferences of a new car or pre-owned cars
that are available for sales.
Input Decision Output
Qualifying of customers for
buying car
Prefer a new car? - Yes New car quote is provided to
customers
Prefer a new car? - No Pre- owned car quote is
provided to customers.
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Input and output of second type of decision making of addition of service
Input Decision Output
Offer maintenance and
additional service to
customers
Additional service is required
to be added? - Yes
Upgrade quote and then
generate invoice
Additional service is required
to be added? - No
Directly generate invoice for
previous quote
1.3 Discussion of ways in which selected process can be can be digitalized and may benefit from
digital transformation
Due to advancement in technology or increasing digitalization it has become extremely
important for organizations to focus upon digitalizing their main business processes (Torres,
Sidorova and Jones, 2018). Even for manufacturing organizations like Austin Martin need to
focus upon digitalizing their business processes and main activities. Business process selected in
the above task is sales of car. In fact, it is one of the most important business processes of Austin
Martin Austin Martin that helps then in generating revenue. Digitalization of car sales business
process can directly help the organization in enhancing their overall sales and review and can
further help then in enhancing overall satisfaction level of customers in an appropriate manner.
For digitalizing car sales business process of selection of car for sales can be done
digitally. Qualification of customers for buying cars can be digitalized where customers can
select their budget, type of car they want to buy through a digital platform. Austin Martin can
develop their own website or application that can be used by customers for identifying and
reviewing types of vehicles sold by Austin Martin within the base prices. This digital platform
can be used by customers to identify model they want, services they want to add and
approximate quotation of the car selected by them. This digital platform can directly help in
making selection of car much easier manner. This digital transformation can benefit both
organization and customers. It can benefit organization by managing their customers, qualifying
customers who are interested in buying cars digitally. This can further help them in easily
providing quotation for selected cars by the customers without chances of errors and can further
help in reducing time period required for decision making and finalizing of deal. It can benefit
customers as well because they will be able to select cars, get quotation digitally as per their
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convenience. Not only this, they will further be able to compare quotation of two cars as per their
convenience.
TASK 2
2.1 Identify ways in which information management systems can help running the business
process that has been identified and analysed in task 1
Information or data management system can directly help Austin Martin in running their
car sales process in an appropriate and more effective manner. Adoption of an appropriate
information management system help organization in gathering, analysing and displaying data
related to quotation of all types of cars so that customers can easily select type of car, additional
services they want and get quotation for the same digitally. This will directly help them in
finalizing many car deals digitally and would further reduce need and requirement of additional
man force for finalizing deals. Not only this, it will further help organization to keep a track of
their sales of finalized deals.
There are various kinds of information management system that can be used or adopted
by Austin Martin for effective management of their car sales business process are: sales
management systems and dealer management system. Sales management system whose main
function in Austin Martin will be in management of sales, keeping tracing of sales of finalized
deals that will be converted into final sales. One of the main functions of this information system
is to manage all the information related to sales to be done, done till now or cancelled with
reason which further helps in analysing or evaluating overall sales performance of organization.
This information system will further help in identifying potential customers or forecast potential
customers who can help in enhancing overall sales performance of organization in an appropriate
manner (Rialti and et. al., 2018).
Another type of information management system that can be adopted is dealer
management system whose main function in Austin Martin will be in using it for tracking of
customers who are willing to buy new or old cars as per their budget, vehicle sales management
of new cars as well as pre- owned cars that are available for sales for the customers. This deal
management system can further be used for financial accounting after deal is finalized for sales
and lastly for inventory management of all the cars that are sold or are available for sales. Below
image of dealer management system can directly help in identifying main features of this system
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such as sales status, billing and invoicing, visitors management, inventory management, service/
workshop, scheduling etc.
2.2 Identification of databases are needed to be attached to information systems that have been
identified
There are many different kinds of databases that can be used with or adopted by different
kinds of information management system as per its needs and requirements. It is extremely
important to identify type of information management system that can be used for retrieving
required information or data by the customers in an appropriate and accurate manner (Dezi and
et. al., 2018). SQL server database on cloud or Hadoop are one of the best and most appropriate
type of database that can be attacked to both the type of information system that have been
identified above. This database will be used to put all kinds of important information provided by
the client or updated by the company into database so that customers. can get latest quotation of
the selected cars as per updated prices of products and services done by the company within
system recently. This database will be used by the company for storing different types of data or
information within this database such as information of customers, vehicles information,
quotation prices of different vehicles available for sales, quotations finalized by the customers,
sales records etc. there are many other kinds of data or information that will be stored within this
database as per the information management system adopted by Austin Martin such as: financial
data, vehicles services available for customers data etc. will be stored within this database and
can be retrieved by the customers as well as by organizations as per their use. Below given image
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clearly helps in understanding SQL server database on cloud and its linkage to big data or big
data analytical tools and techniques.
2.3 Discussion of what big data may mean for selected business process and its information
systems
Big data is one of the most important things which is required to be focused upon for this
business process (Brdjanin and et. al., 2021). Big data can directly help Austin Martin for
harnessing their data in an appropriate manner and would further help them in identifying new
opportunities that can be grab by them for bringing improvement within their overall business
process. Big data can directly be used by Austin Martin for bringing improvement within car
sales business process is because it can directly help in capturing insight and preferences of
customers. It can directly help in capturing smallest number of details of customers that were not
possible to be captured before in manual processes. These details can further can be used by
Austin Martin for bringing improvement within their overall sales process so that finalization of
deal for sales of their vehicles can be confirmed.
Big data is one of the most important things to be focused upon in this process because it
can further help in identifying opportunities for business so that required improvement within
this process can be brought and overall sales of Austin Martin of their vehicles can further be
enhanced. Not only this, it will also help in enhancement of overall satisfaction level of
customers of Austin Martin and would eventually help in further enhancing loyalty of customers
towards organization.
This big data is important for identified information system as well because it can store
any amount of data that company wants to store in an easy and appropriate manner. Some of the
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most appropriate application of big data analytics tools that are applicable in car sales business
process are: Hadoop for provision of large ability to store and distribute big data sets, MongoDB
can also be used as a type of database for storing high volume of data, business intelligence
analytical tool for analysing data collected by ability to store and distribute big data sets within
car sales process, or Tableau can also be used as type of big data analytical data tool that can be
used for analysis of data collected so that this analysed data can be used for bringing
improvement within this business process and grabbing new opportunities for gaining
competitive advance in future.
TASK 3
3.1 Explore opportunities for intelligent tools and systems to be employed for selected business
process.
Opportunities for intelligent tools or system that can be employed by Austin Martin
within their car sales process are: Hadoop or NoSQL etc. They have tried to adopt these
technologies for bringing further improvement within their business. type of databases can be
used or adopted by Austin Martin for storing all the data associated with their customers,
products and services provided by them to their customers, sales data, quotation and prices data
etc. these intelligent tools can be used so that any volume or amount of data can be stored easily
without any kinds of issues in an appropriate and much easy manner. Another opportunity for
intelligent tool is evaluating preferences and choices of customers while making decisions of
buying vehicle. Main work within organization for which this opportunity can be focused upon is
for selling cars and vehicles developed or manufactured by them. This analysis of customers
preferences are important because this evaluation can directly help organization in understanding
what type of customers prefer what type of cars and quotations approved by them for finalization
of deals. This opportunity of intelligent tool will directly help organization in identifying changes
that they are required to being within their car sales process to identify things that are required to
be changes within this process, areas of improvement for enhancement of satisfaction level and
loyalty of customers which will eventually help in bringing improvement within overall sales of
organization.
Business intelligence intelligent tool can help in storing any amount of data, analyse data
of customers and sales so that areas of improvement within car sales process of Austin Martin
can be improved.
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3.2 Discussion of ways in which suggested intelligent tool can support the business, its
competitiveness, its consumers, or its other stakeholders
BI or business intelligence tool can directly help Austin Martin in supporting car sales
business process in an appropriate manner. Not only this it can directly help in providing
opportunities of enhancing overall sales (Kopp and Orlovskyi, 2019). This BI tool such as SAP
can support car sales business process of Austin Martin in many other ways as well, such as: it
can directly help organization in gaining competitive advantage because analysing preferences,
choices, likes, dislikes of customers while selecting vehicles for buying or purchasing can help
organization in identifying gap within their existing business process. But most importantly it
directly helps in keeping a track of what their existing customers are buying and what they prefer
for buying (Unterberger and Singer, 2017). It can further be used for gaining detailed analysis of
features, services and other qualities of organization and of their products that are liked and
disliked by customers. It is one of the most effective and appropriate intelligent tool that can
directly help Austin Martin to extract meaningful information from raw data that can further be
used for effective decision making. This effective decision making can further help organization
in adding revenue and enhancing customer service response.
Austin Martin can further help in gaining insight of customers behaviour as well as of
buying pattern of customers. Adoption of this tool can directly help in changing role of car
salesman and requirement of additional number of car sales person. Adoption of business
intelligence tool can further help Austin Martin in providing high quality, effective and quick
service to their customers without changes of error.
Contribution of BI intelligent tool in organizations high and can help organizations in
gaining competitive advantage, analyse change in market trend, analysing behaviour/ likes and
needs of customers, most preferred vehicles selected by customers etc.
3.3 Discussion and reflection of implications of the suggested intelligent tool to a wider areas or
aspect of the business.
Business intelligence tool is that it can directly help Austin Martin in reducing chances of
occurrence of error within car sales business process such as error in providing quotations etc.
Two main implications of business intelligence tool selected and adopted by Austin Martin are:
security issues, and employment/ unemployment consequences. Security issue is one of the main
and biggest implication of business intelligence tool (Agostinelli et. al, 2019). This is because
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adoption of this tool can reduce changes of occurrence of error as well as can help in enhancing
security and privacy of data or information or data such as customers performance information
etc. further it also helps in ensuring that all the confidential and sensitive data is accessible to
required and authorized person only none of the unauthorized person have access to sensitive and
personal data. But on the other hand employment/ unemployment consequences are negative
implication of selected intelligence tool because adoption of business intelligence tool can
directly reducing requirement of additional car sales person because of which unemployment can
increase but on the other hand adoption of this tool can increase requirement of technical person
who can handle and this intelligence tool in an appropriate manner so that all the data can be
stored and managed in an appropriate and effective manner ( Unterberger and Singer, 2017).
Above discussed are some positive and negative implications of business intelligence tool that
can be adopted by Austin Martin. Due to this, it becomes extremely important for Austin martin
organization to focus upon using this tool in an appropriate and effective manner so that its
negative implication chances of occurrence and effectiveness can be reduced and chances of
occurrence of positive implications can be enhanced.
In order to reduce negative implications of this intelligent tool it is extremely important to
use and adapt appropriate security measures so that security issues associated with it can be
reduced.
CONCLUSION
From the above report it has been summarized that there each business process has important
decision making that has both input and output. By focusing upon these business processes and
digitally transforming theses processes can directly help organization. Adoption of an
appropriate information management system can directly help in running these business
processes in an appropriate manner. It has further been analysed that by adopting an appropriate
intelligent tool, organizations can bring improvement within their process and can gain
competitive advantage.
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REFERENCES
Books and Journals
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intelligent robotic process automation. In International Conference on Business Process
Management (pp. 12-18). Springer, Cham.
Brdjanin, D., and et. al., 2021. Automatic derivation of conceptual database models from
differently serialized business process models. Software and Systems Modeling, 20(1),
pp.89-115.
Dezi, L., and et. al., 2018. The role of big data in shaping ambidextrous business process
management: Case studies from the service industry. Business Process Management
Journal.
Hasan, S. and Parkhi, S., 2020. Capability Model Structure of Enterprise Process Map under
Business Process Management in IT Industry. Psychology and Education Journal, 57(9),
pp.5699-5705.
Kasemsap, K., 2018. Mastering business process management and business intelligence in global
business. In Global Business Expansion: Concepts, Methodologies, Tools, and
Applications (pp. 76-96). IGI Global.
Kopp, A. and Orlovskyi, D., 2019, June. Intelligent Support of the Business Process Model
Analysis and Improvement Method. In International Conference on Information and
Communication Technologies in Education, Research, and Industrial Applications (pp.
111-135). Springer, Cham.
Mohammadi, M., 2019, September. Discovering Business Process Map of Frequent Running
Case in Event log. In 2019 International Conference on Information Technologies
(InfoTech) (pp. 1-4). IEEE.
Rialti, R., and et. al., 2018. Ambidextrous organization and agility in big data era: the role of
business process management systems. Business Process Management Journal.
Torres, R., Sidorova, A. and Jones, M.C., 2018. Enabling firm performance through business
intelligence and analytics: A dynamic capabilities perspective. Information &
Management, 55(7), pp.822-839.
Unterberger, F. and Singer, R., 2017, March. Actor Based Business Process Automation via
Intelligent Business Objects. In Proceedings of the 9th Conference on Subject-oriented
Business Process Management (pp. 1-5).
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