Role of Digital Transformation in Business Process: A Case Study of Rolls Royce

DataLab:Generation,
Analysis, Iteration

Table of Contents
Introduction......................................................................................................................................1
Task 1...............................................................................................................................................1
1.1 Elaborate the chosen business process in a process map or a flow chart with its core
activities..................................................................................................................................1
1.2 Determine the important decisions made during the process and important input and
output required........................................................................................................................3
1.3 Analyse how the selected process can be digitised also can be benefited from digital
transformation.........................................................................................................................3
Task 2...............................................................................................................................................4
2.1 Discuss how information management systems can assistance in the functioning of a
business process......................................................................................................................4
2.2 Discuss what databases are needed to support the information systems that are identified.
................................................................................................................................................5
2.3 Analyse what big data are for chosen business process and its information system also the
application of big data analytical tools...................................................................................5
Task 3...............................................................................................................................................6
3.1 Discuss the opportunities for intelligent tools and systems to be employed for business
process....................................................................................................................................6
3.2 Analyse how recommended intelligent tools can support the business, its competitiveness,
its customers...........................................................................................................................7
3.3 Indicate the implications of the recommended intelligent tools to a wider area.............7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Introduction
The business process is defined as the activity or number of functions carried out by the
business activities in order to achieve certain organisational goals and objectives, it is one of the
essential task of the business which helps in enhancing the productivity and performance once
the desired activity is completed and goals are achieved. For this report the Roll Royce Motor
cars limited is taken as the base company. The Roll Royce Motor cars is an manufacture of
luxury cars headquartered in United kingdom, company was founded in 1998 founded by
Charles Rolls and Henry Royce, it is world's top luxury car company world widely. This report
covers the business process in order to identify its main activities also the main decision being
made during this process also role of digital technology in this process plays. In addition to this
the role of information management systems can help in running the business process with
database are needed to support information system and detailed description of big data in context
to the business process is also highlighted. Furthermore various opportunities for intelligent tools
and system to be employed also how the this tool can help business with its implication is also
highlighted in this report.
Task 1
1.1 Elaborate the chosen business process in a process map or a flow chart with its core activities
The business process mapping is defined as the essential activities taken into
consideration in order to complete task and achieved desired goals and objectives, this includes
the necessary steps taken by the business entity in order to smoothly carry out their operations
activities and satisfy their customers. In case of Rolls Royce, it is a technology and international
leader employing more than 32,000 individuals and offering services in more than 45 countries
globally. The company focus on accomplishing the quality of the engine, they have makes sure
that they successfully understood their customers needs and then design, produce and deliver
their product and services. The company follows an effective business process in order to carry
out their operations. There is systemic and detailed procedure is followed as per the customer’s
needs (AlShathry, 2016).
.
1