Debenhams plc: Analysis of Areas of Failure and Recommendations

Inquiry Based Learning
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Executive Summary
Business environment is inclusive of number of factors that have tendency to affect overall sales,
profitability and growth of an organization in industry. The present report is conducted on
Debenhams plc which is a British department store chain. This organization is having number of
strengths in terms of high brand equity in fashion world, strong multi brand retail stores and
strong distribution network. However organization is facing issues in terms of poor management
and less investments in technology which is creating threat such as increase in competitive
rivalry and dissatisfaction among employees and consumers. For which Debenhams plc is
recommended to increase investments on research and development and implement advanced
and new technology. This will help them to encourage communication collaboration and ease of
working among employees and also allow them to enhance satisfaction level of customers.
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Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Areas of failure –.............................................................................................................................4
Current trends and competition at that time.....................................................................................5
Models of Analysis –.......................................................................................................................5
Conclusion and Recommendations –...............................................................................................7
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Introduction
The business environment is inclusive of number of elements that are prevailing in the internal
and external environment. It is essential for a company to evaluate these factors and their impact
on organization growth and decision making company needs to investigate its strengths,
weaknesses, threats and opportunities in a particular industry where there are operating its roles
and responsibilities, in order to determine the issues that can affect organization profitability
(Dunne, 2021). The present report is conducted on Debenhams plc which is a British department
store chain. It is operating in the United Kingdom and was founded in the year 1778.
Organization is operating its roles and responsibilities in fashion online retail and beauty store
industry. The report will analyse areas of failures of organization along with certain
recommended practices.
Areas of failure –
Debenhams plc was founded in the year 1778 and in fashion online retail and beauty store
industry. This company is offering wide range of production services to customers. It is a British
department store chain an offers wide range of goods inclusive of household items, middle to
high end clothing, furniture, beauty etc. It has been analysed that in the 21st century the
organization has suffered financial difficulties and also faced some certain challenges company
offer products in the range of electrical, fashion, clothing, toys, accessories human furniture etc.
With more than 25,000 employees is organization offers facilities and services to customers.
Poor management
Debenhams plc organization is facing failure in terms of poor management in which
employees in organization are going through issues such as low morale, demotivation, decrease
in productivity and performance of company (Upadhyay, Kumar and Akter, 2022). Due to this
issue the selected organization is also facing high employee turnover which is causing the
respective organization to face decrease in their overall sales. Due to poor management issue the
company is facing various challenges which is affecting their growth and profitability in
industry. This issue is also causing him company to face dissatisfaction among consumers.
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