Decision making in today’s business environment: Assignment 2022

Decision making in today’s business environment: INDITEX
1. Introduction
The objective that Inditex wants to achieve through its social media policies and
implementation of social media strategies is ‘to increase its footfall in stores along with the
global footprint and market share in the apparel industry’. The information has been
included based on secondary resources and company website.
2. Organisational findings
Inditex company has more than 7000 stores across the globe. It is surprising to note that the
social media team of the company has been successful to increase the social media traffic by
2.42 billion in 2017 and has created global community of 121 million social media followers.
The company has received over 20 million queries via social media and online marketing
portal post customer visits on social media pages of the brand.
Presence and social media drivers: The company has its presence on WeChat,
Facebook, Instagram, Twitter, YouTube, Pinterest, Wettao and Weibo.
Inditex’s Decision making process through Social media: As company is present
on multiple social media websites, it leverages various tools such as Sprout Social,
Awario, TapInfluence, BuzzSumo, Snaplytics, brandwatch analytics, fanpage
karma, keyhole and Google Analytics to derive meaningful insights for informed
decision making (Barnhart, 2019). The inputs from these analyses are converted
into social media dashboards for the leadership team, to assist them with decision
making on future strategies (for example, what type of apparels need to be marketed
more, what price do customers generally prefer, etc) (smith, 2019).
The given graph and table demonstrate its presence on social media platform
(static.inditex.com, 2018).