Decisions and Issues in Integrated Marketing Communication Assignment
Added on -2021-02-21
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DECISIONS AND ISSUES ININTEGRATED MARKETINGCOMMUNICATION -----ASS TITLE:IMC DECISIONS PORTFOLIO
Topic 1 Setting objectivesIntroductionSetting objective on IMC in terms to measure the effectiveness of advertising and IMCcampaign. In context of consumer buying decision process, an evoked set can be views asselected as set of alternatives that consumer generates. Therefore, this aids to build positivebrand image and something very different to occupy the awareness scale. There are different types of IMC objectives which company has to set. Also, in thishierarchy is followed through which objectives are formed (Arcos, 2016). Many organizationsuse the Advertisement strategy as a source of popularity to their business. It is crucial forenterprise to build proper advertisement because any issues in strategy can affect the brandimage and sales of firm.IMC issueIt is important for companies to set proper IMC goals and objectives. This is because itgives an insight on what objective are to be attained. The setting of goals provide a direction toenter in market. However, it is necessary to allot or set proper budget in IMC. But in recent timedue to inaccurate budgets in IMC organisation are not able to attain them. The lack of budget insetting of goals is impacting on company to market their products and services. Analytical observation-IMC has to be used in this case study as are-With the advent of technical advancement, to measure out the results has becomeincreasingly affordable. Henceforth, the main point is that effective communication effortsbegins with clear, precise and measurable communication.The setting of objective allows company to develop strategies according to it. Also, it isbase on which overall marketing is done. With help of these goals, competitive advantage isgained in market. Alongside, it on basis of budget and set objective evaluation is done. Due to rise in advertisement strategy, many times the cost benefit analysis of moneyspent on advertisement ends up being negative. So, there is need to have better and improvedIMC that can aids to analyse the buying behaviour of customers.1
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