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Managing Communication, Knowledge and Information ALDI food shop : Report

   

Added on  2020-01-16

15 Pages4755 Words178 Views
Managing Communication,Knowledge and Information1

TABLE OF CONTENTSIntroduction......................................................................................................................................3Task 1...............................................................................................................................................31.1 Range of decisions taken by organization.............................................................................31.2 Information and knowledge needed to ensure effective decision taking...............................41.3 Internal and external sources of information and understanding...........................................51.4 Recommendation for improvement in methods.....................................................................6Task 2...............................................................................................................................................72.1 Stakeholder whose actions may influence decision making process.....................................72.2 Develop business relationship with stakeholders..................................................................82.3 Planning to involve the identified people in the decision making process............................82.4 Strategies for future improvements........................................................................................9Task 3...............................................................................................................................................93.1 Existing processes of communication....................................................................................93.2 Different communication processes.....................................................................................103.3 Implement improvements to ensure greater integration of systems....................................103.4 Creating personal development plan....................................................................................11Task 4.............................................................................................................................................114.1 Existing approaches to the collection, formatting, storage and dissemination of informationand knowledge in business.........................................................................................................114.2 Appropriate changes to improve collection, formatting, storage and dissemination ofinformation and knowledge.......................................................................................................124.3 Implementation of strategy to improve access to systems of information and knowledge.12Conclusion.....................................................................................................................................13References......................................................................................................................................142

INTRODUCTIONCommunication is one of the important tool that supports entities in expanding theirbusiness across the world. Managing communication is the tool in which mangers of theorganization monitor the activities in order to complete the task within stipulated time andquality. Knowledge and information play significant role in managing communication, with thehelp of sufficient information managers can make sound strategic decisions for the growth offirms. Present report is based on ALDI food shop which is working in the UK as medium sizeorganization (Stadtler, 2015). Cited firm is planning to open a food shop for selling high qualitynutrient in the European market. Current assignment will discuss the range of decisions taken by management forexpanding their business and information need by them to accomplish objective. Severalstakeholders of the organization will be identified whose decision any influence the businessgoal. For improving the process of ALDI, several strategies will be illustrated in this study(Lock, 2014). Personal development plan will be created to improve own communication skill.In addition, existing approaches of collection, storage, formatting and dissemination will becovered in this report. TASK 11.1 Range of decisions taken by organizationStrategical verdict are the important part of firms, sound business decision can support inincreasing profit of the entities and accomplishing their objective significantly. ALDI is aimingto enter into non UK country and wants to provide quality food to consumers. For that cited firmneeded various information, resources so that it can establish in new market successfully(Tannenbaum, Weschler and Massarik, 2013). For starting up a new food shop, ALDI needs totake range of judgments, which are described as below:Strategic decisions:For taking such types of decision, top authorities get involved in the discussion. Itincludes discussion about policies, norms, mission, objective etc. Higher management levelpersons communicate their views and on the basis of discussion final decision is taken by the3

involved persons (Drew and Coulson‐Thomas, 2013). In addition to this, strategic level peoplediscuss about technologies needed for the task, issues in the business operations and accordinglythey take judgment so that cited firm can successfully run its business in the European market. Tactical decisions:It is type of judgments in which medium term decisions are taken by the firm such asmarketing, training, distribution etc. Middle layer employees of ALDI discuss about the strategythat can help in attracting people towards the brand (Sallis, 2014). They discuss upon givingtraining to lower staff so that they can communicate with consumers effectively.Operational decisions: In this, operational level workers discuss about products which are needed to be offeredto non UK population that can satisfy them. Apart from this, employees think about budget,execution or implementation of plan in order to accomplish objectives of ALDI (Børøsund andet.al, 2014).1.2 Information and knowledge needed to ensure effective decision takingTo work in new market or entirely new country is very difficult task for theorganizations. Before entering into new market firms have to know about their potential, needsof consumers etc. So that they can establish in such locations successfully. ALDI is planning toopen new food store in the European country for that cited firm needs skilled employees, goodfinancial resources, technical equipment etc. Information and knowledge play significant role inthe organizations, with the help of this, entities can make sound judgment (Yoon, Kim and Lee,2015). ALDI needs to ensure external market condition of non UK countries. Such as cited firmwill have to look upon the legislation so that it can plan the operations and can managerstandards. On other hand cited firm has to ensure economic condition of European nation,accordingly it has to take its pricing decisions and promotion strategies. By examine the externalenvironment ALDI can know about technology required for opening a new store and forproviding quality food to customers (Chedid and Teixeira, 2016). Cited firm need informationabout suppliers power, consumers preferences, income potential of users etc. This informationwill support the organization in expanding its business and establishing its shop in the4

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