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A Study of Effective Communication Strategies in a Digital Age

   

Added on  2019-12-03

18 Pages4599 Words118 ViewsType: 118
Professional Development
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MANAGINGCOMMUNICATION
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TABLE OF CONTENTSIntroduction......................................................................................................................................3Task 1...............................................................................................................................................31.1 Discussion about the range of decisions needs to be taken at the time of starting business..31.2 Examination of the information and knowledge....................................................................41.3 Assessment of the internal and external sources of information and understanding.............42.1 Identification of stakeholders for the decision making process.............................................52.2 Developing business relations with stakeholders..................................................................52.3 Involvement of stakeholders in decision making...................................................................61.4 & 2.4 Strategies for improvement and justification of recommendation...............................6Task 2...............................................................................................................................................73.1 Existing processes of communication within HMRC............................................................73.2 Ways to improve appropriateness..........................................................................................73.3 Implementation of improvements for communication process.............................................8Task 3...............................................................................................................................................83.4 Personal communication and development plan....................................................................8Task 4.............................................................................................................................................104.1 Existing approaches to the collection, formatting, storage..................................................10and dissemination of information and knowledge....................................................................104.2 Changes to improve the collection, formatting, storage and dissemination of informationand knowledge...........................................................................................................................104.3 Strategy to improve access to systems of information and knowledge...............................10Conclusion.....................................................................................................................................11References......................................................................................................................................122
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INTRODUCTIONManaging communication includes a process of systematic planning, implementing,monitoring and revising of all the channels of communication within organizations. Now days,business unit relies on information control in order to fulfill its objectives (Balsen and Heinrichs,2007). For managing communication, various methods and equipments are used such ascommunication system, small group discussion, presentation using PPT, etc. This report ismainly focused on the new start up of a coffee shop in the UK. Detailed discussion has beenmade on the assessment of information and knowledge used by organization and also on theability of an entrepreneur to create strategies for increasing the personal networking which willbe required in decision making process. Further, discussion has been made on the ability ofdeveloping the communication process and improvement of systems relating to information andknowledge.TASK 11.1 Discussion about the range of decisions needs to be taken at the time of starting businessIn today's competitive era, setting up a new business is very challenging. ForEntrepreneur, it is necessary to take certain decisions regarding new business set up. Range ofmanagerial decisions that are needs to be taken at different levels for establishing a new coffeeshop are enumerated below:Strategic decision: Strategic decisions are made by the top management of company inorder to set the organization policies and selecting the methods of investment andfunding (Brønn, 2014). the impact of taking strategic decisions is that it support David insetting pricing policies of their coffee and beverages that they will serve to theircustomers. Tactical decisions: These decisions are taken by the middle level managers. Strategiesmade by the top level management will be executed by the middle level management(Dawson, Madera and Neal, 2011). Marketing decisions, setting a market plan,promotional activities, decisions to manage the human resources and their training forhandling the coffee shop are included in this section. Furthermore, taking tacticaldecisions will also impact the organization in taking effective decisions regarding the3
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manpower and it will also support the organization in ensure proper marketing of theirbrand so that they can easily establish the coffee shop. Operational decisions: Operational management will take decisions regarding the dailyoperations of serving customers, handling special demands and taking suggestions fromcustomers (Du, Bhattacharya and Sen, 2010). therefore, taking operational decisions willpositively impact the coffee shop day to day activities and it result in meeting therequirement of customers who visits their coffee shop. Therefore, David need to take effective decision for setting up the new coffee shop in thecity of London. Thus, effective decision making include proper process that is first step withinthe decision making process include gathering information from the market to identify thecustomers preferences and taste so that David may easily establish new coffee shop in the city ofLondon. 1.2 Examination of the information and knowledgesFor taking complex decisions at any level for establishing a new business of coffee shop,entrepreneur needs a high level of knowledge, information, experience and skills. Theseelements play essential role in today's competitive world for taking critical decisions aboutHRM, marketing and sales while starting a coffee shop (Jameson, 2007). To enhance the level ofinformation and knowledge which is required to make effective decisions, management ofcompany should focus on selecting the effective tools and techniques. Information aboutfinancial sources, human resources and location will be required in order to confirm thatdecisions made by company regarding these factors are accurate or not. There are different information that will be required by the David so that they mustensure effective decision making. The different types of information include-Qualitative information- The qualitative information mainly focuses on descriptiveinformation regarding their beverages and services as well as competitor's products andservices that they are offering to the customers. Therefore, this information will allowDavid to make effective decisions. Quantitative information- Another form of information include statistical data of thecompetitor company that mainly focuses on financial statement as well as profit ratio that4
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