Business Finance for Managers - Decked up PC Manufacturing

Decked up PC Manufacturing aims to manufacture cost-efficient personal computer systems for potential customers. The business plan includes establishing a dominating position in the tech market and providing the most advanced computer system to overcome the needs and demands of target customers. The financial summary estimates the overall expected cost to start the entire business to be 10000000. The target customers are both individuals and businesses based in the United Kingdom. The marketing methods include email marketing, social media marketing, and other trendy approaches. The unique selling proposition is the quality of the system and the price. The sales and cost forecast predicts an increase in sales with a constant customer base. The personal survival budget and cash flow forecast are also included.

BUSINESS FINANCE FOR MANAGERS

Executive summary
Business summary
The business idea is to manufacture the personal computer. Decked up PC Manufacturing is the name of the organisation. The idea is to manufacture
the personal computer system for the potential and target customer in the market (Burbidge, 2019). The organisation is aiming to provide the cost efficient
computer system to the potential customer in the market.
Business aim
The aim of the business is to establish a dominating position in the tech market to provide the most cost efficient system to satisfy the need and
demand of the target customers. The aim of the business is to delegate the most advanced computer system to overcome the need and demand of the target
customers in the market.
Financial summary
The overall expected cost to start the entire business is expected to be 10000000

Table of Contents
Executive summary............................................................................................................................................................................................................................................ 2
Elevator pitch.................................................................................................................................................................................................................................................. 4
Section 2............................................................................................................................................................................................................................................................. 4
Section 3............................................................................................................................................................................................................................................................. 7
Section 4............................................................................................................................................................................................................................................................. 8
Section 5........................................................................................................................................................................................................................................................... 11
Section 6........................................................................................................................................................................................................................................................... 13
Section 7........................................................................................................................................................................................................................................................... 13
Section 8........................................................................................................................................................................................................................................................... 15
Section 9........................................................................................................................................................................................................................................................... 19
Section 10......................................................................................................................................................................................................................................................... 20
Section 11......................................................................................................................................................................................................................................................... 28
REFERENCES................................................................................................................................................................................................................................................. 30

Elevator pitch
Business name
Decked up PC Manufacturing
Strap line
As a brand Decked up PC Manufacturing will try to provide the kost cost efficient personal computer to address various needs ad requirements
associated with the potential customer in respective target market. The strap line of the business idea is to service the customer will best and cost efficient
system to address the need of the target consumer.
Elevator Pitch
The idea of the Decked up PC Manufacturing is to provide the most advanced systems at a very efficient price structure. The idea is to allocate the
latest technology and equipment at a price range suitable for the tech related need and demand of target customer in market.
Section 2
2.1 Why do you want to run your own business?
The business idea is to provide the qualitatively well advanced tech system to understand and fulfil various needs and demand of the target customer
in market. The current world is processing rapidly over the pace of utilising the most advanced personal compuer that can enterain various technology related
need and demand of target customer (Crofton and et.al., 2019). Running onw business idea always support in implementing the plan freely and formulate
strategies that look suitable.
2.2 Previous work experience:
There was not any previous experience in running a business. The previous working experience was as an employee over a tech firm. This is the first
experience of doing any kind of business.

2.3 Qualifications and education:
The qualification is Bachelors in Information technology. Also a qualified tech expert due to certain courses and certificates.
2.4 Training:
Attended some of the training related to information technology along with some orientation training program. Threes training cold allow upgrading
the skills and abilities to operate various functional responsibilities as a professional.
Details of future training courses you want to complete:
In future training courses over skill development and leadership is expecting to attend. Further some of the training in learning some technical language that
will further support and help in cherishing the overall career spectrum.
2.5 Hobbies and interests:
Hobbies like research, music, analytics and such are the interest.
2.7 Additional information:

Additional information like have done some content related projects at a professional level and also done some freelancing projects related to the
development of personal computers (Guinchard, 2021).

Section 3
3.1 What are you going to sell?
 a product
a service
both
3.2 Describe the basic product/service you are going to sell:
The basic product that is going to be sale by the Decked up PC Manufacturing is personal computer system. These are the latest and most modern personal
computer which will allow the customer to address various tech related needs along with the usual computer related work.
3.3 Describe the different types of product/service you are going to be selling:
The Decked up PC Manufacturing will be involved selling the personal computer to the customer. Along with this the idea is also to provide the accessories
of computer that include keyboard, mouse and such like of equipments.

3.4 If you are not going to sell all your products/services at the start of your business, explain why not and when you will start selling them:
All products will sale even at the initial stage of business life cycle (Livingston and et.al., 2018). Company will offer all its product line even at the initial
stage of business. Management is not thinking not to sale any specific product at the initial stage of the business.
3.5 Additional information:
The Decked up PC Manufacturing is planning to establish a strong dominance even at the initial stage of the business life cycle. In such a process company
will aim to conduct a regular interview of its customer to understand the level of consumer satisfaction company is able to achieve.
Section 4
4.1 Are your customers:
individuals
businesses
 both
4.2 Describe your typical customer:

The target customer of the business will be regular people along with companies as well. Personalised computer are a need of normal people along
with corporate as well. It can state that both the segments will be the typical customer for the company.
4.3 Where are your customers based?
The customer will be based in United Kingdom only. Currently the organisation will only operate its stores in United Kingdom.
4.4 What prompts your customers to buy your product/service?
The price at which company will over its products will be very appealing for the customer in market (Lui and Lamb, 2018). Henceforth, it can state the
product quality along with the price at which product will offer to customer will be the appealing part of the business.
4.5 What factors help your customers choose which business to buy from?
Customer look at the available options in market. Price is one of the core factor that attract to the customer. The quality of the product. The warranty or
guaranty element company is offering to its customer will be a key factor that will attract to the customer.
4.6 Have you sold products/services to customers already?

yes
 no
If you answered “yes”, give details:
4.7 Have you got customers waiting to buy your product/service?
 yes
no
If you answered “yes”, give details:
There are some students along with the corporate entities looking forward to buy product of the organisation.

4.8 Additional information:
The company is planning to design a suitable warranty or guarantee practice so that more customers can approach to make a sale of the product offer by
business.
Section 5
5.1 Key findings from desk research:
The desk research state the fact that tech sector is emerging rapidly and the organization hold a very positive situation or position to support the overall
growth of the business. Further the target customers are emerging rapidly.
5.2 Key findings from field research – customer questionnaires:
The customer question about the quality, features and price at which product is goijg to sale. All these are the key research areas related to the customers.
5.3 Key findings from field research – test trading:
The test trading could allow the certain information which involve the fact that customers are happy after using the systems, price is also look satisfc=actory
to the customer. The overall performance has been very positive (Micheler and Whaley, 2020).

5.4 Additional information:
The overall findings has been favourable for the company.

Section 6
What are you going to do? Why have you chosen this marketing method? How much will it cost?
The business idea is to sale a personalised computer. Company
will promote its products through email marketing, social
media marketing and such kind of approaches (Nagel and et.al.,
2019).
The marketing practice is very trendy and contain the
potential to fascinate the target customer. The expected cost will be
50000
TOTAL COST 50000

Section 7
Name, location
and business size
Product/service Price Strengths Weaknesses
The company will operate
offices and stores at
different locations of
United Kingdom.
Personal computer system 2500 Quality of products and
price structure.
New entity
.2 SWOT analysis :
Strengths
 Cost efficiency
 Product quality
Weaknesses
 Regular price changes
 Changing customer expectations

Opportunities
 Attracting new customers
 Using innovation in campaigns
Threats
 Competition
7.3 Unique Selling Point (USP):
Unique Selling Point (USP)
The quality of the system and the price will be the unique selling proposition for the company.
Section 8
8.1 Production:
Company will operate the production of the system at factory. This would allow the business to maximise return.

8.2 Delivery to customers:
The delivery will be free of cost so that customer do not feel any extra burden in term of cost and affordability.
8.3 Payment methods and terms:
Payment methods will be cash as well online mode of payments.
8.4 Suppliers:
Name and location of supplier Items required
and prices
Payment arrangements Reasons for choosing supplier
London Items like accessories Payment will be in cash or online
mode
The supplier is easy to approach and
available to overcome any issue.
8.5 Premises:
Company is running its stores over rent.

8.6 Equipment
If being bought
Item required Already owned? New or second hand? Purchased from Price
Machinaries Technical equipment New Local supplier 500000
8.7 Transport:
The transport of the product will be taken care off by the company itself.
8.8 Legal requirements:
Legal requirements will be dealt by the business. The legal expert will be appointed to take care of all legal matters.

8.9 Insurance requirements:
Every product that company will make a sale will be insured (Tussyadiah, 2020). Further all equipments, machines, stocks and such other part of factory as
well store will be insured.
8.10 Management and staff:
Company will hire employee like MBA and other professional to look after to all operational requirements of business.
8.11 Additional information:
Hiring has already conducted by the company. Different professional has been appointed over various designate role.

Section 9
Product/service name Personal computer
A Number of units in calculation 500
B
Product/service components
Hardware
Software
Components cost
150000
100000
C Total product/service cost 250000
D Cost per unit 500
E Price per unit 1200
F Profit margin (£) 700
G Profit margin (%) 58.33

H Mark up (%) 240
Section 10
10.1 Sales and costs forecast
Month 1 2 3 4 5 6 7 8 9 10 11 12 TotaL
A Month name Jam Feb Mar Apr May June July Aug Sep Oc Nov Dec
Sales forecast
B Product/service
500 600 550 650 750 700 800 600 500 650 750 850 7900

C Product/service
100 150 150 300 250 140 160 200 250 300 350 250 2500
Costs forecast
D Product/service 27000
0 300000 28000
0 350000 40000
0 450000 44000
0
43000
0
35000
0
47000
0
48000
0
50000
0 4720000
E Assumptions
(e.g. Seasonal trends)
The organisation will be able to convince uits customer constantly and could make an increase in sales.

10.2 Personal survival budget
Section Monthly cost (£)
A
Estimated costs
Mortgage/rent
5000
Council tax 250
Gas, electricity and oil 300
Water rates 450
All personal and property insurances 500
Clothing 250
Food and housekeeping 500
Telephone 250
Hire charges (TV, DVD etc.) 500
Subscriptions (clubs, magazines etc.) 550
Entertainment (meals and drinks) 600
Car tax, insurance, service and maintenance 650
Children’s expenditure and presents 600
Credit card, loan and other personal debt
repayments 250
National Insurance 500
Other 1000

B Total costs (£) 12150
C
Estimated
income
Income from family/partner 5000
Part time job 1500
Working tax credit 500
Child benefits 200
Other benefits 300
Other 500
D
Total income (£) 8000
E
Total survival income required (£) 4150

10.3 Cashflow forecast
Month Pre-
start 1 2 3 4 5 6 7 8 9 10 11 12 Total
A Month
name Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
Money in
(£)
B
Funding
from The
Prince’s
Trust
1500 1500 2000 2200 2500 2700 1200 1000 1500 2000 2500 2500 23100
Funding
from
other
sources
500 500 1000 1000 500 500 1000 500 1000 1500 1000 1000 10000
Own
funds 5000 1000 1500 1500 2000 2000 1500 500 1000 2000 2500 500 21000
Incomes
from Sales
50000
0
55000
0 500000 500000 250000 400000 500000 600000 250000 150000 500000 200000 490000
0

Other 500 1000 500 2000 500 500 1000 1500 1500 500 500 5000 15000
C
Total
Money in
(£)
50750
0
55400
0 505000 506700 253200 405700 504700 603500 250600 154000 506500 209000 559100
0
Money out
(£)
D
Loan
repayment
s
The
Prince’s
Trust
50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 600000
Personal
drawings
10000
0
10000
0 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 120000
0
E
Total
money out
(£)
15000
0
15000
0 150000 150000 150000 150000 150000 150000 150000 150000 150000 150000 180000
0
F Balance
(£)
35750
0
40400
0 355000 356700 103200 205700 354700 453500 100600 4000 356500 59000 379100
0
Opening 0 35750 761500 111650 147320 157640 178210 213680 259030 269090 269490 305140 311040

balance 0 0 0 0 0 0 0 0 0 0 0
Closing
balance
35750
0
76150
0
111650
0
147320
0
157640
0
178210
0
213680
0
259030
0
269090
0
269490
0
305140
0
311040
0
690140
0

10.4 Costs table
Cost item What is included and how you worked it out Total cost
Maintenance Involve in maintenance of assets 25000
Repair Regular repair work 30000
Insurance Of products 45000
Installation Charges of product installation 5000
Machinary In manufacturing 500000
Depreciation Of fixed asset 50000
Section 11
11.1 Short-term plan:
The short term plan is to support the trust and satisfaction of customers.
11.2 Long-term plan:
To dominate the entire market.
11.3 Plan B:
To formulate and design strategy to survive the business idea.

11.4 Plan B continued...:
This will involve strategies like marketing, operations and such other.

REFERENCES
Books and Journal
Burbidge, R., 2019. European fashion law: a practical guide from start-up to global success.
Edward Elgar Publishing.
Crofton, E. C. and et.al., 2019. Potential applications for virtual and augmented reality
technologies in sensory science. Innovative Food Science & Emerging
Technologies. 56. p.102178.
Guinchard, A., 2021. Our digital footprint under Covid-19: should we fear the UK digital
contact tracing app?. International Review of Law, Computers & Technology. 35(1).
pp.84-97.
Livingston, D. and et.al., 2018. Applying blockchain technology to electric power systems.
Lui, A. and Lamb, G. W., 2018. Artificial intelligence and augmented intelligence
collaboration: regaining trust and confidence in the financial sector. Information &
Communications Technology Law. 27(3). pp.267-283.
Micheler, E. and Whaley, A., 2020. Regulatory technology: replacing law with computer
code. European Business Organization Law Review. 21(2). pp.349-377.
Nagel, H. and et.al., 2019. The effect of a tax training program on tax compliance and
business outcomes of starting entrepreneurs: Evidence from a field
experiment. Journal of business venturing. 34(2). pp.261-283.
Tussyadiah, I., 2020. A review of research into automation in tourism: Launching the Annals
of Tourism Research Curated Collection on Artificial Intelligence and Robotics in
Tourism. Annals of Tourism Research. 81. p.102883.