Delight Organic Cafe Business Plan

This business plan outlines the launch of Delight Organic Cafe, a cafe for health-conscious consumers that serves organic coffee and offers personalized diet plans. The plan includes a market audit using SWOT and PESTLE analysis, target market segmentation, and a marketing mix strategy. The financial plan is also discussed, along with the management team structure.

Managing Enterprise
in the 21st Century

Executive Summary
The food industry is a global industry where the customers based on their different
preferences and choices tends to consume the products. Therefore, any business idea which
comprises of the food products can be easily made to the level of success if one chooses the right
approach. A business can launch new products after successfully creating a business plan that
includes all the information relating to the business, its products, its market audit tools, target
market, marketing plans, financial plans, etc. the business plan aids in knowing the various
factors which stands necessary for the purpose of initiation of the new business. The Delight
Organic Cafe can address the changing opportunities of the market by serving the foods products
which are organic in nature and because of this will create a huge demand among the customers
in the market.

Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................4
Overview of Business - ..............................................................................................................4
Products and services - ...............................................................................................................4
Market Audit - ............................................................................................................................5
SWOT Analysis - ..................................................................................................................5
PESTLE analysis - .................................................................................................................5
Target Market - ..........................................................................................................................6
Management Team - ..................................................................................................................8
Financial Plan - ..........................................................................................................................9
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
The business plan is fundamental document which lies in the written form. It specifies all
the minor details that how a business need to be started while specifying its objectives and the
ways in they are to be achieved. Simply it is a road map of the working of the different units of
the business which are the financial, operation, marketing, etc. it is a document which stands
very important for the new businesses which are about to start. Also for the purpose of attracting
and fetching the investors the business plan is required to be formulated by the new owners. The
following report will formulate a plan for the business named “Delight Organic Cafe” which
will be launched in the market as a cafe specifically for health conscious consumers. Further , a
good and effective business plan must comprises of the executive summary, marketing analysis
and strategies for the same, the details of the products and services, its financial plan and most
importantly the estimated budget(Boustras and Waring, 2020).
TASK
Overview of Business -
Delight Organic Cafe is a cafe which is related to the industry of food and beverages
which mainly provides the services regarding the healthy and organic diets of coffee for the
health conscious consumers. As in the present era with the raising concerns of the health there
lies the high demand of consuming healthy coffee. This factor motivated the entrepreneurs to
start the said business so that they can fetch the large area of the market while catering the needs
of the customers. The said cafe is equipped with the organic as well as healthy coffee beans
which aims at providing the good taste as well as the satisfaction to the customers while keeping
their health on priority. The organic and healthy coffee also helps in boosting the immunity of
the consumers which can ultimately helps in fighting the diseases and keeping the individual fit.
The cafe named Delight Organic Cafe is planned to be based in London, United
Kingdom. It will be established as a business outlet which will provide the services only of the

organic coffee, mainly targeting the health conscious consumers of age between 20 to 50 years
comprises both the generation of youth as well as adult. It also targets the the group of people
who are gym or health freaks(Chang and Andreoni, 2020)
Products and services -
The business desires to launch a cafe by the name of Delight Organic Cafe which will
have the menu comprising various flavours of coffee . Where the customers can ask to customize
their orders as per their requirements and preferences. The raw food materials which will be
required to prepare the foods items such as organic beans that will be used will be imported
from the local producers in America and will be free of any added chemicals. The coffee will be
healthy and will comprise of the required nutrients such as vitamins, carbohydrates, etc. the
business will also aid the interested customers in formulating their personal individual diet plans
as per the requirements of their bodies with respect to the consumption of caffeine(Gunasekaran,
Subramanian and Ngai, 2019)
Market Audit -
Here the tools of market audit which will be used are of SWOT and PESTLE.
SWOT Analysis -
Strengths:
 The high demand of health products
and normal cost of production are one
of the major strengths for the outlet.
 Also the uniqueness of the diet plans
and providing timely service as well as
good distribution of the coffee products
with quality to the consumers.
Weaknesses:
 the concern of storage and
transportation of the raw beans
 Non availability of the products reason
being their seasonality.
Opportunities:
 the loyalty of consumers as well as
their changing needs and tastes.
 Also the growing natural and prosperity
concern and quick lifting of the market
Threats:
 the business can tends to face issues
regarding its certification.
 The adverse weather conditions is one
major threat of the business.

are the underlined opportunities of the
business.
PESTLE analysis -
There lies the number of factors which makes impact on the working and performance of
the business. The said external market factors has been elaborated as follows-
 Political factor – the food industry of the country is facing a lot a political pressure as
the government tends to formulate the regulations in order to control the activities of the
business. Similarly if the laws are made in such a way which promotes the concept of
healthy life the it will help in encouraging the consumers to shift more towards the said
business which will result in the growth of the Delight Organic Cafe business.
 Economic factor – the sales of the business can be increased with the economic stability
in the country. The organic outlets are using the different channels with respect to the sale
of their services and products such as the direct sales or the specialized shops. So the
increase in the costs of labour can ultimately increase the selling prices of the products.
Some of the factors which makes an impact are the inflation rate, unemployment rate, etc.
 Social factors – it comprises of the aspects such as the culture of people , lifestyle of the
customers, social status and their way of living. All the said factors stands responsible
for an individual to buy any services or products or the way in which they spend their
money. The prevailing modern culture comprises of the people who are more conscious
about their health and fitness and hence they are more attracted towards the organic
means of coffee consumption.
 Technological factors – technology can be used as an competitive advantage over the
other prevailing businesses in the market. The outlet has to face various technical issues
with start from the production of the coffee beans to taking orders to their supplies. Here
as the venture is taking the online order for the services of the doorstep delivery of coffee
so with the atomization of the technologies can aid with the increase of the sales.
 Legal factors – there lies the number of legislations and regulations which are formulate
by the government in order to regulate the conduct of the food industry. The said rules

must be adhered by the Delight Organic Cafe in order to ensure effective and smooth
running of the outlet. Also it must take care of all the safety and hygiene factors before
producing and delivering the products to the customers while detailing all its ingredients
on the packaging.
 Environmental factor – in order to prepare the organic food it is required to be get
purified by various means such as the use of chemical fertilizers, synthetic preservatives,
etc. The Delight Organic Cafe is facing the concern of disposing of the waste which
results from the said process of cleaning or the residues while preparing the coffee
products as this makes an impact on the sustainability of the business. Therefore, the cafe
is using the recycling process as well as the paper glasses for the purpose of
packaging(Huang, Aimin and Smith, 2019) .
Target Market -
The said business in order to ascertain its exact target market is using STP.
 Segmentation – it is mainly the measure where the whole market is bifurcated
into sub divisions based on the aspects of the analysis of the consumers
characteristics and their preferences. The Delight Organic Cafe will be using the
psycho graphic and demographic segment for the purpose of classification of the
target market. Where the former will help in placing the coffee products in
accordance of the preferences of the customers whereas the later one will help in
selling the products based on the factor of age, occupation or the group of health
freaks(Vanclay, 2020). .
 Targeting – it is the process in which the said product is targeted to a particular
segment. The Delight Organic Cafe is mainly targeting the age group of 20 to 50
and the people who are health conscious or are being the part of any fitness group.
 Positioning – The Delight Organic Cafe will be positioned as the only business
which specifically provides the services of organic coffee products and individual
diets. The business also tends to sponsor the health related events in order to
promote the and spread the awareness about health(O'Higgins and Zsolnai, 2018).
Marketing Plan:

The said business will use Marketing Mix which is also addressed by the name of 7P's of
marketing in order to outline the suitable plan for marketing.
 Product – Delight Organic Cafe comprises of the products which are rich in health and
are free from any added chemicals and preservatives. The menu of the outlet involves the
products which are suitable for the health of an individual and are rich in vitamin,
nutrients and carbohydrates.
 Price – it is addressed as the final value at which the said services or products are sold to
the customers. The Delight Organic Cafe sets the prices while analysing the pricing
strategies of its competitors and seeing the demand in the market. The average prices of
its products ranges in between £ 2 to £ 3 so that more consumers can afford it(Peschl,
Deng and Larson, 2021) .
 Place – Delight Organic Cafe primarily aims at opening the single outlet while having its
services spread to the different regions by also offering the facilities of door step delivery
to their customers.
 Promotion – the business promotes and provides its products and services to the group of
people who are more into health concerns or are the fitness freaks. For which the cafe is
taking the measure of media channels by the help of advertisements where they can fetch
the large number of consumers.
 People – the cafe hires the chefs and supportive staff who are highly skilled and possess a
good understanding of the health aspects so that the needs of the customers can be
fulfilled in an more effective way.
 Process – it is the measure where the products are delivered to the customers. Here the
Delight Organic Cafe in order to deliver the ordered products has inculcated several
equipments such as freezers, microwave, etc.
 Physical Evidence –Delight Organic Cafe makes its products in such as way which
stands physically evident by the outlining of the logo which bifurcates the products from
that of the others in the market. Also because of their unique packaging style the products
can be easily identified by the customers(Popkova and Gulzat, 2019).

Management Team -
It Is primarily the structure of the business which defines the responsibilities of each concerned
department. The business comprises of the different units one each for the purpose of
manufacturing, distribution, sale, marketing and finances.
There shall be the owner of the business who will also acts in the capacity of managing
head and will be responsible for the supervision of the work. A head for the finance department
that shall look after the balance sheets of income of the business so that estimates about the profit
and loss of the business can be drawn. An operational manager that will look at all the operations
of manufacturing and distribution of the product in the market. A marketing head who shall
guide on the marketing and promotions of the product in the market among the consumers. These
heads will have employees under them who can can carry out the tasks which can help to achieve
the business goals. This will be the Management team of Delight Organic Cafe (Saini and Jain,
2018)(Salamon, 2020)..

Financial Plan -

CONCLUSION
From the above formulated business plan of the cafe named Delight Organic Cafe it can
be summarised that it possess high possibilities of becoming successful in the market of food and
beverages industry. The strengths can be acquired by becoming a unique product catering to the
requirements of the customers in the market. But it is also required on the part of business to
have the approach of mitigation of risk for the purpose of launching any new venture in the

market. Also the business in order to prosper in the market must take into consideration the
loopholes faced by the other competitors while having interactions with their targeted customers.
Therefore, the Delight Organic Cafe can in real manner proper the market with the help of
outlining a suitable business plan.
REFERENCES
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