Business Plan for Delight Organics Cafe: Serving Fruit-Based Food and Beverages

Managing Enterprise
in the 21st Century

Executive Summary
Individuals consume various types of products tastes and preferences and choices in the
food and beverage industry, which is a global industry. When an enterprise idea for starting a
food-related business arises, it can become an instant success if the right approach to dealing
with customers is chosen. A company can enter the market after successfully developing a
business plan that encompasses all relevant information about the company, its products, market
audit tools, target market, marketing plans, financial plans, and so on. A business plan assists in
understanding the various factors that must be considered before starting a business. Delight
Cafe can respond to changing market opportunities by serving fruit-based food and beverages.

Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................4
Business/ Company overview:.............................................................................................4
Product and Services:...........................................................................................................4
Market Audit:.......................................................................................................................4
SWOT Analysis:...........................................................................................................5
PESTLE analysis:.........................................................................................................5
Marketing Plan:....................................................................................................................7
Management Team:..............................................................................................................7
Financial Plan:......................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
A business plan is basically a document that is in the written form which usually consists
all the details about a business start-up. It provides details about how the business will achieve its
vision and goals. It is a type of road map that consists details about the different departments.
Thus, it is made prior to beginning operations of the business so that investors become interested
in funding the business after analysing the business plan. It also helps the business in achieving
long term success(Blut, Teller and Floh, 2018). In this plan, the business idea is Delight Organics
Café is a coffee restaurant that is known for serving organic coffee to its patrons. This study
includes a comprehensive strategy for Delight Organics Cafe, as well as a thorough examination
of their macro ecological implications using pest analysis, as well as marketing and market
information.
TASK
Business/ Company overview:
The business will be based in UK and plans to serve the growing demand of consumers in
the food and beverage market. It shall be set up as a retail store selling only the products made by
Delight cafe. The consumers it plans to target are in the range of 16 to 40 years of age who are