Relationship between democratic leadership style and employee’s commitment and performance

Individual business research
proposal

CONTENTS
TOPIC TITLE............................................................................................................................1
RESEARCH AIM AND OBJECTIVES....................................................................................1
BACKGROUND AND RATIONALE......................................................................................1
INITIAL LITERATURE REVIEW...........................................................................................2
Concept of democratic style of leaders..................................................................................2
Impact of democratic leadership style on employee’s commitment......................................3
“Relationship between democratic leadership style and employee’s performance................4
METHODOLOGY.....................................................................................................................5
Research design......................................................................................................................5
Data collection method...........................................................................................................5
Sampling.................................................................................................................................5
Data analysis...........................................................................................................................5
Ethical considerations.............................................................................................................6
Research limitations...............................................................................................................6
FEASIBILITY............................................................................................................................6
REFERENCES...........................................................................................................................7

TOPIC TITLE
The main topic of the current research work is “Relationship between democratic
leadership style and employee’s commitment and performance”.
RESEARCH AIM AND OBJECTIVES
Aim
The main aim of the current research work is “To evaluate the relationship between
democratic leadership style on employee performance and commitment within UK retail
industry – a study on ASDA”.
Objectives
In order to attain the specified aim some small objectives need to be framed and these
are being defined below:
 To understand the concept of democratic style of leaders
 To determine the impact of democratic leadership style on employee commitment
 To identify the influence of democratic leadership style on employee performance
 To recommend strategies for improving employee commitment and performance
BACKGROUND AND RATIONALE
Talking in relation with the human resource, it is being regarded as the heart of the
firm as it has a crucial role to play in making improvement in the effectiveness as well as
efficiency of the organization. Thus, it can be attributed that the human resource can be
labelled as a driver of competitive advantage which can not be compared. It is quite obvious
that the success of the firm can be attained only by the commitment as well as performance of
the workers through emphasising on attaining the primary goal of the firm. In addition to this,
another crucial element for measuring the success of the firm is the leadership style of the
manager (Bass and Stogdill, 2017). Consequently, the style of leadership being adopted by
the manager is the most usual element that can impact the behaviour, commitment,
performance and attitude of the workers which might result into enhanced commitment and
performance of the organization. To that being uttered, it is the leaders and their style that
impacts the workers which might result into more contended and committed workers, which
in turn augments the productivity of the organization. In past several years, varied alteration
in the manners of leadership and their attitude have been witnessed, right from the moving
from autocratic to participative approach.
1