Marketing Activities for New Product Launch

Describe and analyse marketing
activities associated with the
launch of a new or improved
product or service

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PRODUCT/SERVICE DESCRIPTION..........................................................................................3
a. Brief description of the new product of service.......................................................................3
OUTLINE MARKET ANALYSIS.................................................................................................3
b. Brief analysis of market...........................................................................................................3
c. Key market trends....................................................................................................................3
d. Main Competitors and Current Position..................................................................................4
e. Customer's current Attitude.....................................................................................................4
f. Main Issues and Opportunities.................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Launching a new product or service is very special occasion for a business or venture,
because a final product or service is the outcome of all hard work. Reason is, new product
development is not a small task to a company, because there are a company has required to put
its great efforts in the form of market research, innovation, production, collection of fun etc.
That’s why product or service development is not a small task (Kalva, 2017). This report
discusses the marketing functions and new product development factors of Iceland foods ltd.
This is a very popular British food retail which currently serves in across the UK and many other
countries as well. There are various productive strategies of marketing also has been discussed in
this report which can positively affect to the product development process of Iceland foods ltd.
MAIN BODY
PRODUCT/SERVICE DESCRIPTION
a. Brief description of the new product of service
Top-level management of Iceland foods ltd. has decided to launch its new exclusive diet
pizza product with own home country the United Kingdom. The management of Iceland foods
ltd. claims that this new pizza product will give the great food experience to customers or food
lovers within the UK’s food retail industry. Currently the company has very high expectations
from this new product. For attracting many of customers towards this pizza product in its initial
stage, this company has added some additional green vegetables also in this pizza.
OUTLINE MARKET ANALYSIS
b. Brief analysis of market
Currently the food retail industry has gained large market share within the UK’s business
environment. Basically, food is very essential to all humans, that’s why most food companies has
very the large number of customers (Tuten, 2019). In this situation there are Iceland foods ltd.
also has the great customer base within the UK’s food retail industry. Most people within this
country are literate, and they completely know the value of quality food, so Iceland should try to
maintain an excellent quality of its new developed pizza product.
c. Key market trends
Existing market trends can influence to Iceland foods ltd. for more improving its packing
of food products, because due to coronavirus (COVID 19) pandemic most people within the UK