Marketing Plan for Iceland Food Ltd.

Principles of Marketing

Executive Summary
An effective marketing plan plays great role for a company or business for gaining large market
share in its respective industry or sector. There are a productive marketing plan has been
included in this report which can support to Iceland Food ltd. to increase its market share in the
UK’s food retail industry.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Introduction of Organisation........................................................................................................4
Purpose of Marketing Plan..........................................................................................................4
Organisation’s Current Situation.................................................................................................5
Importance of Marketing Plan.....................................................................................................5
STP Model...................................................................................................................................6
7 Ps of Marketing Mix.................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10