Design Thinking: A Practical Approach to Problem Solving in KPMG

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Added on 2024/07/01

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This document explores the application of design thinking within KPMG, a leading accounting and auditing firm. Design thinking, a methodology for creative problem-solving, is employed by KPMG to address business challenges and generate innovative solutions. The document delves into the structure of design thinking, its key methodologies, and its role in fostering innovative ideas. It also highlights the importance of a knowledge funnel in ensuring the validity and reliability of design thinking implementation. References to relevant research and publications provide further insights into the application and effectiveness of design thinking.

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INTRODUCTION
• Design thinking is being termed as the method
used for creative and practical resolution of issues
by making use of strategies designers at the time
of designing process.
•It is being developed as the approach to solve
problems outside professional practice of design
and is used by the different organisations in
Australia.
•KPMG is one of the company in Australia which is
making use of design thinking to solve different
issues.
DESIGN
THINKING
DESIGN THINKING IN KPMG
•KPMG is the accounting and auditing firm
which makes offering of advise on tax,
audit, enterprise solution and innovation.
•The company is making use of design
thinking to overcome issues and sets out
the real business issues and make use of
creative approach of business to generate
solutions.
• For the proper design thinking
knowledge funnel is being used that
makes description of connection among
validity and reliability. It helps to make
implementation innovation is a effective
manner.
DESIGN THINKING STRUCTURE
DESIGN METHODOLOGIES
INNOVATIVE IDEAS BY DESIGN
THINKING
•Methodology of design is being used o
develop system or method in distinct
situation to find solution.
•It utilise brainstorming technique fro
innovative and collaborative ideas.
•Testing and analysis are being used
here in this method.
• Development of innovative ideas can
be done by identifying and analysing
issues, developing criteria of decision
and giving solution.
•Kolko, J.(2015). Design thinking comes of age.
•Vianna, M.(2012). Design thinking: inovação em
negócios. Design Thinking.
•Meinel, C. and Leifer, L.,(2012). Design thinking
research. In Design thinking research (pp. 1-11).
Springer, Berlin, Heidelberg.
•Melles, G., Howard, Z. and Thompson-Whiteside,
S. (2012). Teaching design thinking: Expanding
horizons in design education. Procedia-Social and
Behavioral Sciences, 31, pp.162-166.
REFERENCES

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Design Thinking: A Practical Approach to Problem Solving in KPMG

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