Managing & Developing Innovation & Creativity - Case Study of Marks & Spencer

BM632 Managing
& Developing
Innovation &
Creativity

Table of content
• Chapter 1: Company Overview
• Chapter 2: Issues/ problem
• Chapter 3: Resources of data, models and theoretical concepts used
• Chapter 4: Research Methodology
• The innovation matrix
• The scamper technique
• The design thinking model
• Planning and implementation
• Chapter 5: Innovation Audit Methodology
• Recommendations
• Conclusion
• References

Chapter 1: Company Overview
• The company Marks & Spencer operates as a
major British multinational retailer which is
being headquartered in London, England.
• The respective company was incorporated in
1884 by its founders Michael Marks and
Thomas Spencer also is headquartered in
London, England, UK Akbar and Ahsan, 2020)

Chapter 2: Issues/ problem
• The issues or problems are integral elements of the business environment that are faced by firms
which also leads to their development.
• In the relative context of operational working at Mark & Spencer major issues are faced by the
retail firm in terms of human resource management.
• The issue is with regards to an increase in employee turnover and employee absenteeism.