This essay explores the impact of design thinking in business, highlighting its benefits and providing examples of companies that have successfully implemented it. Design thinking is a powerful tool for creative problem-solving that shifts the focus from business-centric engineering solutions to customer-centric solutions. It involves understanding the user, challenging assumptions, and redefining issues to analyze alternative solutions and strategies. Design thinking is being taught in top educational institutions worldwide and is recognized as a valuable course to human-centered product innovation. By using design thinking, businesses can develop products and services that are more desirable from a human viewpoint, technologically feasible, and economically viable.