Design Thinking for Business - Impact, Examples and Benefits

Design Thinking for
Business

Table of Contents
INTRDOUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................2

INTRODUCTION
Design thinking is useful for businesses to effectively identify, understand and address the
issues that plague the businesses and their customers. It depicts the values and effective solutions
over the suitable procedure and uniqueness over the traditions. Design thinking is an iterative
process in which people seek to properly understand the user, challenge assumptions and
redefine issues for having suitable attempt to analyse the alternative solutions and strategies
which is not instantly apparent with beginning level of understanding (Klenner, Gemser and
Karpen, 2021). Design is traditional perspective of as the effective part of creative team include
the artists and art directors who leads to create branding factors like logos and print
advertisements. Design thinking is useful for people to observe and develop the empathy with the
target user. It is the effective process of questioning the issues, assumptions and implications.
The report leads to cover prominent impact of design thinking within the business operations as
it is identified as the design thinking which is analysed as the competitive advantage among the
businesses.
MAIN BODY
Impact of design thinking in a business
Design thinking is an effective approach for the creative problem solving which is broadly
recognised as the useful and valuable course to human-centred product innovation. As it is
termed as the methodology, philosophy and effective culture for design thinking that is broadly
recognised for achieving the effective purpose and business goals. Design thinking leads to shift
its focus from the business centric engineering solution to the customer centric solution by
putting the context in an effective manner and regular involvement with people for determining
the issues to solve (Schraven and et. al., 2021). Designers have several of tools and ways in
regard of ascertaining issues by conducting research, explore use cases and ideate solutions in
regard of finding the best path.
Design thinking is the powerful tool for the companies while putting it into the practice
by taking the example of Airbnb, as per the published article “How design thinking transformed
Airbnb from failing start up to the billion-dollar business” represents that how the famed start-up
went from $200 a week profit to the “Unicorn” in present times (8 Great Design Thinking
Examples, 2019). From this, it has been analysed that design thinking is the effective part of
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