Marketing Communications Plan for Desklib

Marketing
Communications Plan

Table of Contents
INTRODUCTION......................................................................................................................3
New Marketing Communication Plan of Nestle........................................................................3
Cause marketing.....................................................................................................................3
Target audience and the stakeholders which are affected......................................................3
SMART MC Plan...................................................................................................................4
Brand Audit............................................................................................................................4
Rationale for the cause of raising donation for homeless......................................................4
Market Segmentation.............................................................................................................4
Brand Positioning...................................................................................................................5
Integrated Marketing Strategy................................................................................................5
Implementation proposal........................................................................................................6
CONCLUSION..........................................................................................................................7
REFERENCES...........................................................................................................................8

INTRODUCTION
Marketing plays important role in present situation. As through this the company can
inform the target customers about its new launch. It helps organisations to make strategic
plan to grow their brand and its value. To expand any business marketing is must as it
increases customer base and spread awareness about the products. Nestle is one of the largest
company of food and beverages. Its main aim is to serve good food for good life. It is present
across the world. Its purpose is to help the homeless people by donations. Its main motive is
to inspire people for healthy lives. This report will focus on the marketing communication
plan for promoting the brand. Analysing the target audience and set clear objectives to
achieve goals. The report will further talk about the marketing communication strategies that
are to be used by Nestle.
New Marketing Communication Plan of Nestle
Cause marketing
It refers to the social campaigns done by the brands to influence the audience. The
main social cause of the brand is to help the needy people who are homeless. In this it aims is
to provide shelter to the people by organising various campaigns. Increase the quality of
products by using optimal resources (Tairova, Giyazova and Dustova, 2020). Its another
cause is providing employment to the backward class people.
Target audience and the stakeholders which are affected
The target audience of Nestle is all age groups but mainly it focus on the age group of
above 13 years as it provides healthy products. And specially the age group is more addicted
to the coffee. The stakeholders of the company are consumers, shareholders and government
(Muhammedrisaevna, Bayazovna and Kakhramonovna, 2020). As nowadays customers are
very well aware and have knowledge regarding the products they are buying. As they are
more into health and fitness so they prefer healthy products with highly good ingredients and
good for environment.
To grow the brand value customer satisfaction is important. In the constantly evolving
environment the needs of customer are to be paid heed. The shareholders are also effected by
the campaigns done by the company. As through this the wealth of shareholders is impacted.
Government also affect the business as laws and regulations are to be kept to grow the
business (Rossiter, Percy and Bergkvist, 2018). As government shows more interest in public
well being which is to be considered by any organisation.