Destination Management Strategy Reflection

Destination Management Strategy Reflection
(Author’s name)
(Institutional Affiliation)

Part A
The initial competing value framework ( CVF) program helped me to identify the areas where
I was strong and those where I was weak. The CVF also revealed that my traits were not well
rounded as I excelled in some areas and failed in others. This is evident in that I scored low(4.2
and 3.7 respectively) in my roles as an innovator and a broker and high (7.0 and 6.0 respectively)
in my role as a mentor and a director. Through a comparison of the 1st and 2nd CVF, it is evident
that I have experienced areas of both significant and minimal change and my scores have
improved greatly. Some of the areas where I experienced significant changes are in my score are
in the areas of my innovator role, my broker role and my facilitator role. From the first CVF my
scores in these three roles were 4.2, 3.7 and 5.2 respectively. In the second CVF the scores
improved to 6.5, 5.5 and 5.8 respectively. This was a significant rise of over 0.8 in all the three
areas. This rise is largely due to an improvement in my communication and creativity skills.
Some of the areas where I experienced minimal changes in my score are in my monitor and
producer roles where in the first exercise I scored 5.5 and 5.4 respectively while in the second

program I scored 6.5 and 6.2 respectively. For communication to be effective in business, the
manager needs to be able to listen keenly to the information being provided to him so that he can
make the proper determination (Cameron, Quinn, DeGraff, and Thakor 2014). By being an
active listener instead of an active speaker, I have been able to largely improve my
communication skills which account for the improvement in my grades. One circumstance that
significantly influenced the changes that I went through is learning. Through the various learning
programs I was able to develop new insight on effective communication, operational
effectiveness and work coordination. The knowledge that I obtained helped me to improve my
scores as a coordinator, director and monitor to 6.2, 6.0 and 6.5 respectively. Another factor that
significantly influenced the changes is my personal experiences. The experiences that I went
through in the program helped me to identify my areas of weaknesses thereby allowing me to
work on them and improve my overall performance. The interaction with the management team
learners also had an immense impact on shaping the outcome of the second CVF. Through the
interaction I was able to change my views on the importance of communication in the workplace.
This change in perspective helped me better appreciate the employment of direct and clear
communication thereby leading to an increase in my score. One area of the CVF that I still feel
requires improvement is first dimension framework which deals with effectiveness that refers to
internal orientation emphasizing on development, assimilation of activities, synchronization and
collaboration (Iqbal 2011). As a manager I need to further improve on my creativity and
communication which are essential for my roles as a broker and communication. By dig this I
will obtain results that are more uniform thereby making me an all rounded manager. The fact
that I was able to obtain slightly above average scores in the second CVF I consider my Master
Manager Competencies to be at an average level.