Destination Media Analysis

This report analyzes the perception of Budapest as a tourist destination through print and visual media sources. It covers the attractions, safety measures, and seasonal experiences that attract travelers to Budapest. The report highlights the role of media in influencing travelers' decisions and provides insights for planning a trip to Budapest.

DESTINATION MEDIA ANALYSIS

Contents
INTRODUCTION.................................................................................................................................3
PERCEPTION TOOLKIT IN CONTEXT OF PRINT MEDIA SOURCE............................................3
PERCEPTION TOOLKIT IN CONTEXT OF VISUAL MEDIA SOURCE.........................................4
CONCLUSION.....................................................................................................................................4
REFERENCES......................................................................................................................................6

INTRODUCTION
Travel and tourism sectors mainly depends upon the perception which is given by
media on particular tourist places. As traveler are mainly attracted if they find any unique
places which is different from their residential places and also attracts them to visits to such
places (Boros and et.al., 2018). Present report is based upon the Budapest which is the capital
city of Hungary and also carrying the ninth largest populated city in the European Union. In
this report, the matters which is covered is relating to the articles and video which is
presented the detailed information about the Budapest and also natural and unique places to
attract the tourist towards the destination.
PERCEPTION TOOLKIT IN CONTEXT OF PRINT MEDIA SOURCE
In this the perception is presented through the form of newspaper in which the detail
is mentioned about the most important travelling point and also mainly attracted to the
traveler in the form of viewing the famous places through the boat and also boat is available
for every occasion. As the offer is also avail through the internet where the offer is made
regarding viewing Budapest from the water (Dudás and et.al., 2017). It is recorded that
around million passengers traveled through boat in each year and also they book the boat for
the particular occasion. One of the most famous occasion which is covered by many media is
related to the proposal for marriage. Another point which attract the traveler to visit to avail
such services is relating to booking the boat for private purpose such as dinner date or
birthdays or any marriage proposal.
As it is not necessary that the journey of Budapest is mainly given for special
occasion and in return taken money for that purpose but in some cases, the offers is also
given by the Budapest itself (Hill, 2017). For e.g. special treatment for the traveler are given
on 20th august which is the national holiday on which the visitors can enjoy the fireworks
from water and also they can enjoy the dinner accompanied with the folk music. This is one
of the most attractive point which bring more visitors during this time period to Budapest.
Media covers this aspects regarding moving the ships into the major recommended
places of the Budapest such as Buda hill, chain bridge and also the architect wonder which is
famous and also situated along the side of the Danube River. As it is not necessary that the
booking of the ship or travelling is mainly done through the particular ships, as for every
budgets the ships are there and also the facility is to be provided accordingly (A boat for
every occasion, 2019). It is examined that during the period of Christmas several provider
offers the travelling period of 3 to 4 hours and also offers three to four course menu during
the time of travelling. As the offers are not limited to the Christmas Eve but also for New
Year eve and also for other occasion, it is also available.
During the time of travelling, most of the people concern about the safety issues as
one of the incident occurred during the period of May in which 28 people died due to this
perspective. Thus, in respect of rechecking the safety issues they feel back for the certain
time period. After reopening the travelling point, they assure the safety issues to the clients
before deciding to bring any new rules and regulation for the safety purpose (NGA,
ERDÉLYI and FORMÁDI, 2018). The matter related to lack of safety is to be resolved by
the provider in better way which results in securing the reputation and image of the Budapest
in better way.

PERCEPTION TOOLKIT IN CONTEXT OF VISUAL MEDIA SOURCE
The perception is done through YouTube regarding examining the overview of the
Budapest in respective of attracting the traveler to visit to Budapest. In this the media covers
the image of Budapest during the time of winters and also the most attractive point which
usually attracts the visitors towards the Budapest (Media analysis of Budapest during winters,
2020). As it is examined that the tourism sectors is mainly growing in Budapest during the
period of summer but in winters, it carries its own beauty and also see variances in the
skyline. As January is one of the coldest month in Budapest and also its temperature ranges
from -5 to 0 C. It is also recorded that it considered to be one of the safest country regarding
carrying less crime and the major crime which is undertaken in Budapest is relating to big
pocketing or bag snatching. But it is examined that during the time of winters, people move
out less and also they take strict precaution in respect of not dealing in any criminal activities.
In this, the journey of the traveler are more interesting of they visited in winter as the
Budapest which is famous for its architectural are more likely to come true during this
season. It is also stated that during the time of winters, it usually charges less expensive as
the places are opened for less time period (Smith and Puczkó, 2018). As majorly the focus of
the people is to visit the Christmas market, where they enjoy the mulled wine, Christmas
Strudel, tradition dishes which represent the culture of the Budapest. Another destination
which attracts the people is relating to the City Park Ice rink in which they enjoy the skating
in that ring. Opera house is also unique destination which is designed for the musician who
enjoy every type of music.
Andrassy Avenue and Fashion Street is the shopping market which is also one of the
unique experience for the shoppers to shopping in that market. As it carries the selling of the
top brand such as Gucci, ralph Lauren, Louis Vuitton and Rolex. Thus, it attracts the visitors
to buy and shop for their family members and enjoy the exclusive and magical shopping in
that area. The last places which is covered by the media for the traveler is that they can enjoy
the Buda Castle and Varkert Bazar which considered to be the jewels of the Budapest. In this
mainly the events are organized which attracts the people through its unique and innovative
decoration.
CONCLUSION
By comparing the images or paper clips which is gathered from various sources and
also comparing it with the pre residential trips indicated that the role of media is important in
helping the visitors to take the right decisions. As through comprising the data which is
gathered from the newspaper, it stated that if any person wants to make their journey special,
they can opt for the personal boat. As every traveler plan their trip in respect of staying in that
particular place for longer time period, if they find unique and innovative places to spent the
time well. Thus, in respect of making the journey special, they can book their own private
boats and also make the day memorable. But in respect of comparing about the prices, it can
bring conflict among them as every service provider had different prices and also they set
particular services for the set pricing (Sziva, Simon and Szakály, 2017). Thus, in respect of
booking online, it may results in bringing conflict regarding finding variances in prices and
services which they offer.
In case of reflecting the matters through the video clip about the winters in Budapest,
it mainly helps the traveler to plan their trip accordingly. As if the traveler is planning to visit

to Budapest during winters, they mainly plan to celebrate the Christmas and new year at the
place only, thus in respect of seeing the video of Budapest during the winters season helps in
getting more positive reviews. The negative impact which lies through this aspects is that it
reflects the actual image of the country regarding its temperature, market condition and also
the places which are opened for the particular time period (Smith and Puczkó, 2020). Thus, it
reflects the bad image of the country as most of the visitor judgment are made through
viewing the video or audio of the traveler who already preferred to travel to such places
during the season of winters.
The positive impact which lies on this aspects is relating to getting more tourist during
this time period. As most of the traveler are attracted to visit to such places when they see the
actual shopping market of the country or also this time period is good for the newly married
couples. This is the habitual for the visitors, to verify all the necessary things or to plan the
trip accordingly after verifying all the places personally or see the reviews of the people near
to that post (Smith, Sziva and Olt, 2019). Thus, the source of media is useful; in respect of
making any tourist place famous or also pay to the person if they personally cover the outlook
of that places. Similarly this happens in the case of this report, as before finalizing the place
to visits or stay, the complete inspection is done about the most recommended places which
attract the traveler to visit to Budapest. The indication which is done in respect of examining
the video and newspaper clip helps in selecting the right places to stay in Budapest for longer
time period.

REFERENCES
Books and Journals
Boros, L. and et.al., 2018. Airbnb in Budapest: analysing spatial patterns and room of hotels
and peer-to-peer accomodations. GeoJournal of Tourism and Geosites. 10(1). pp.26-
38.
Dudás, G. and et.al., 2017. The visualisation of the spatiality of Airbnb in Budapest using 3-
band raster represeantation. Geographia Technica. 12(1). pp.23-30.
Hill, S. E., 2017. Alternative Tourism in Budapest: Class, Culture, and Identity in a
Postsocialist City. Lexington Books.
NGA, N. T. T., ERDÉLYI, É. and FORMÁDI, K., 2018. INVESTIGATION INTO
RESPONSIBLE TOURISM TOURS IN BUDAPEST, HUNGARY. WIT
Transactions on Ecology and the Environment. 227. pp.141-150.
Smith, M. K. and Puczkó, L., 2018. Thermal spas, well-being and tourism in
Budapest. Managing quality of life in tourism and hospitality. pp.103-118.
Smith, M. K. and Puczkó, L., 2020. Post-Socialist Tourism Trajectories in Budapest: From
Under-Tourism to Over-Tourism. In Tourism Development in Post-Soviet
Nations. (pp. 109-123). Palgrave Macmillan, Cham.
Smith, M. K., Sziva, I. P. and Olt, G., 2019. Overtourism and resident resistance in
budapest. Tourism Planning & Development. 16(4). pp.376-392.
Sziva, I., Simon, J. and Szakály, O., 2017. Gastronomy as a new way of exploring tourism
destinations, particularly in the case of Budapest. Marketing &
Menedzsment, 51(Spec. issue). pp.72-82.
Online
A boat for every occasion. 2019. [Online]. Available through: <
https://www.budapesttimes.hu/2019/12/10/boat-every-occation>.
Media analysis of Budapest during winters. 2020. [Online]. Available through: <
https://www.youtube.com/watch?v=AqdcavYTfCs&t=176s>.