OBJECTIVE OF REPORT Todevelopareareportdescribingthe implementationofstrategicplanningas measured by achievement of KPI's objectives and gross effectiveness of the business
SCOPE OF REPORT To measure performance of business against Kpi & Milestone and provide refinements and recommendations to implement procedure
COMMUNICATION PLAN
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MILESTONE PROGRESS Objective MacVille machines are installed in all states except in northern states because taking time to hire agents and maintenance contractors. Objective profit margins have only enhanced to 2% in two years. Some contractors and agents are very costly. Objectives 50%of target market recognise brand and 855 had a positive reaction. Objectivereductioninresourceandenergy wastage is 2% against the set benchmark.
OVERALL PROGRESS MacVille is performing well as the profit margin has been increased by 2% in the last two years as bulk purchases were made at initial phase due to increase in demand. The organisation also achieved its marketing aimsandobjectivesusingsocialmediamarketing strategy.Butthesestrategiesormarketingmethods were not effectively implemented within organisation in Northern territoryas they faced difficulty in hiring maintenancecontractorsandagents.Resourceand energy reduction plan & strategies working properly although they were applied very late which lead to the reduction of energy to only 12kw per employee.
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IMPROVEMENTS Thecompanyneedstofocusonvarious improvements such as increasing pay rate in northern region in order to attract experienced agents and machine maintenance contractors. MacVille should also focus on increasing profit margin warehouse mush be open at Melbourne as soon as possible because it is running on an highly expensive agency model.