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Develop Holiday Package Tour Operations Assignment

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Added on  2020-06-04

Develop Holiday Package Tour Operations Assignment

   Added on 2020-06-04

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In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of tourism industry(Cave and Brown 2012).Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage. Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.Developing Holiday Package and Tour OperationSuitability of alternatives to a traditional brochurePlanning decisions taken for designThe traditional printed brochure is a classical approaches of marketing which are help to attractlarge number of customers. Thomas Cook Group plc are used this approach to sell theirproduct and services. It is a physical format of brochure which contain all relevantinformation. But according to current market scenario printed books cannot able to attract orretain buyer in front of digitalization. The new technologies and innovation may be able todeveloped different alternative of traditional approaches. It is a capable to manage gap orshortcomings of all conventional brochures. The various types of different alternative ofbrochure are explain as follows: E- brochures: According to current market scenario E brochure is a widely used method bycompanies. Management of firm are select mode of distribution of these brochure is socialmedia site like Facebook, Instagram, twitter and many more. They also used website and otherinternet networking site in order to spread information about product and services. Visual brochures: In this, manager of Thomas Cook Group plc has make visual video toattract attention of large number of people to gain high profits. It is a one of the promotionalstrategies which push out the sales. This method helps to create long term memory aboutproduct in the mind of customers. Call centers: Various organization hire many employees and provide training to them topresent product by calling to potential buyers. Through this, they are able to reach to allconsumers in a low price. Which positive affect total package price of tour.Travel agents and retailers: Many small agencies are work in tour and travel industry. Thatimprove effectiveness of operational activities as well as reachability. They are located in eachone area where firm cannot able to present.In travel sector or any other industry, it is most important part in which company aredevelop a brochure to provide full information about firm as well as their product andservices to all potential customers. Through this they are able to attract attention of largenumber of clients in order to increase profitability and market share. This is a method formarketing. It can be distributed face to face or on internet. Digitalization enhancereachability of the brochures. Issue identification for developing brochure: Management of Thomas Cook Group plcidentify problem which are came during development of brochure. Some important issuesare segmentation, targeting, positioning, formal of brochure, all information and datawhich are includes, time limitation of implementation of brochure or many more.Management of the company develop strategic decision related to tour holiday packages, itshould be analysis and comparing all alternative option. Format of the brochure: Brochure is a systematic document of all relevant data andinformation which helps to clients to select most appropriate one offer among all availablealternatives according to their needs and wants. There are includes many column and buscolumn in brochure and all information are divided affectively in these segments. It makesbooklet more attracting and understandable by all potential clients. The brochure designedare depend on customer's preferences, attitude, perception, behaviors and many more. Sothat target consumers may effectively understand all relevant information. Someinformation which are contain in brochure are as follows: •Name of the tour operator organization.•Mode of transportation in same as well as other country. •All the legal requirements. •Travel location and itinerary of the travel schedule.•Accommodation and food facilities.•Price of the holiday tour package. •All the conditions and other charges which are applicable.Budgeting and selecting target market: Before distributing brochure, management of firmmay prepare budget and identify target market. It helps to prepare brochure in an effectivemanner. Segmentation of market has been done by analysis customer's needs and wants.Also identify target market by that are almost suitable for Thomas Cook Group plc ischoose.
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