Tour Operation Management: Planning, Decision, Brochure

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012). Early tourism started with Nomads who
travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and
gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus
developed the tourism for pilgrimage. Early tourism started with Nomads who travelled around the world in search of food and shelter. Main
intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).
1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
Tour operation identify as an effective procedure in which
different travel and tourism sectors is going to plan standardized
quality of tour packages. It will include all facilities which are
required as well as necessary for travelers while visiting various
destination.
Travel and tourism sector is informing their visitors towards
services and products which are provided by tour operators to
their clients at reasonable cost. With the help of effective
planning, manager of the company can easily make better
judgement without any difficulty. Thomson is a service provide
business entity, so they adopt different tools and techniques for
capturing large number of the tourist attraction, in this way all
clients are mentioning essential information and things which is
needed for buyer’s awareness as well as assist in judgement
making activity. Therefore, brochure is essential and effective
elements which is designed by tour operator that includes precise
and comprehensive information or data regarding trip which is
given by business entity to their customers. Main objective and
purpose of preparing effective brochure is to increase sales and
demands of the buyers. In this marketing team of the company
help the company in order to determine all information about
market trends and customer needs. So business is able to fulfil
all requirement of their clients as well as reduce all issues before
designing brochures. Therefore, different elements that are
included by enterprise while preparing effective handouts which
are determine under this:
Budgeting and choosing target destination: It is identifying as a
planning tool which is important for the business organization in
order to make accurate budget of trip. In this company target
their destination by evaluating customers’ needs and demands. It
is known as a paying capacity of visitors that is main part for
selecting sectors and its services and goods.
Time frame for fulfilling stage: Formation should be done in
defined time frame as it identifies as an indispensable part of
marketing division for tour manager. Therefore, it is very
important for an organization in order to plan an effective
handout in specific time duration.
Traditional brochure: It is identifying as a classical approach for
marketing division of Thomson which includes necessary data. But
sometime, it is not effective and appropriate for the business
organization in some time. Therefore, it is unsuccessful in searching
attention of buyers neither that more impressive in increasing demand
and want of trip which is provided by company to their customers.
Thence, after outgrowth of innovative technology that develops
different alternatives and aspects of traditional methods that is used
by Thomson while constricting brochure. Due to this, it is very
essential and beneficial in reducing all issues which may boost while
implementing handouts. There is different alternative which are
identified as follows:
E-Brochures: It is very essential and important part of the
brochures which helps the tour operators in order to providing all
information to their clients. It will support in completing all planning
in certain period with very much attractiveness.
Visual: It is also very attractive part of tour manager in
order to attract large number of the clients while pasting beautiful
image.
Social Media: With the use of this tool, Thomson can give
their all information and data to their clients who are interested in
visiting different destination. In order to attract large number of the
clients, business organization use Twitter, Google, Instagram and
Facebook etc.
Internet Websites: In this huge number of websites are
includes which are used by tour operators in analyzing effective place
where tourist is visit. In this, all clients are understanding about the
destination.
Format of Brochure: It is identifying as systematic element
which cover important evidence and data related to services and
products which is provided by an enterprise. This documents
considers different number of parts and sub section in which all
necessary message is converted into different aspects which
creates its very much easy and effective to known. Brochure
format is planned as per the target destination. There are several
name of attractive brochure which are identified as follows:
Tour operator name: Thomson is a tour operator which provides
different services to their clients in an appropriate manner.
Approach of transportation: There are different transportation
services which are adopted by Thomson such as tourist buses,
cabs, car rental and other public transport services to their clients.
Name of itineraries and destination of entire holiday trip:
Thomson mainly decide to offering their holiday package in South
Africa. In these different places such as Victoria Alfred river
front, Table Mountain, Robben island and Kruger National park
etc. are very attractive.
Accommodation and other essential facilities: Company also
provides different services related to accommodation. In this they
give clean and fresh room for all clients in an effective manner.
Cost and price of holiday trip: Company offers their tour
packages to family and individuals, in this cost of these is £2475
and £780.
Conditions and terms with extra charges: They charge additional
cost for their clients such as cleaning, breakfast and dinner
services.
Lawful needs and requirements: It is very important and essential
part which is follows by the Thomson in giving different pricing
strategic. Government regulated all rules and regulation which is
beneficial for the business to easily develop all schemes.
TOUR OPERATION MANAGEMENT
INTRODUCTION PLANNING DECISION FOR
BROCHURE ALTERNATIVES