TABLE OF CONTENTS CHAPTER 1: INTRODUCTION1 1.1 Background of the study 1 1.2 Problem statement 3 1.3 Research questions 3 1.4 Significance 3 1.5 Rational of research 4 1.6 Research scope 4 1.7 Project structure 4 CHAPTER 2 LITERATURE REVIEW 6 Theme 1: Identification of ways of business literature model that add advantages to the common topic of advantageous competitiveness. CHAPTER 1: INTRODUCTION 1 1.1 Background of the study In today's dynamic business environment, one of the main key challenge for the enterprise