Developing a Business Strategy Model for Sustained Competitive Advantage

DEVELOPING A BUSINESS
STRATEGY MODEL FOR
SUSTAINED COMPETITIVE
ADVANTAGE

ABSTRACT
The present research topic is based on EU dairy industry that acts as the heart of
European food sector. It is industry that is pillar of overall ambition of Union jobs, investment
and growth in Europe. Thus, the future of the dairy industry is purely focused on sustainability,
the use of dairy framing has grown towards to utilise sustainable and organic methods.
Furthermore, assignment will outline aims and objectives on the given topic, appropriate
research methods needs to be selected so that better activities can be conducted.
This research will include introduction of topic, literature review, methods of research,
analysis of data along with recommendations and conclusion. The main aim of the report is
implement better strategic model within operational working and this leads to gain and enhance
sustainable competitive advantage.

Table of Contents
ABSTRACT.........................................................................................................................................2
CHAPTER 1: INTRODUCTION............................................................................................................4
1.1 Background of the study........................................................................................................4
1.2 Problem statement................................................................................................................5
1.3 Research questions ...............................................................................................................6
1.4 Significance.............................................................................................................................6
1.5 Rational of research...............................................................................................................7
1.6 Research scope.......................................................................................................................7
1.7 Project structure....................................................................................................................7
CHAPTER 2 LITERATURE REVIEW.....................................................................................................9
CHAPTER 3 RESEARCH METHODOLOGIES.....................................................................................25
CHAPTER 4 DATA ANALYSIS ..........................................................................................................31
CHAPTER 5 CONCLUSION & RECOMMENDATION ........................................................................47
REFERENCES...................................................................................................................................50
APPENDIX.......................................................................................................................................52

Topic– To develop a business strategy model to initiate a sustained competitive advantage
for a dairy processing industry in continental Europe.
CHAPTER 1: INTRODUCTION
1.1 Background of the study
In today's dynamic business environment, one of the main key challenge for the
enterprise is to adopt business strategy models that aids to gain competitive advantage. A
strategy is framework that termed out as how individuals within the enterprise should make
decision and allocate resources to accomplish key objectives (Danso, Adomako and Konadu,
2019). Strategy creation helps to gain competitive advancement within enterprise. Business
strategy is all about the choices and preferences that firm make in order to achieve the aim and
objectives. Therefore, the main purpose of strategic planning is to set overall aims and
objectives so that better plan can be developed. In addition to this, organisational strategy
defined as sum of actions that firm intends to take long term goals.
Therefore, one of strategy model as innovation is also a kind of business strategy model
that aids to plan or to grow market share with help of brining adaptation in product and services.
Innovative strategy also indicates about the improvement in product, disruptive and
breakthrough innovation approach at its best level (Salunke, Weerawardena and McColl-
Kennedy, 2019). Henceforth, it can be stated that sustained competitive advantage of any
enterprise can be full fill with assets, attributes and abilities that are difficult to exceed. Thus, it
also provide superior long-term position over the competitors. Basically, strategy is about two
things that shows up in deciding aspects that business should follow for achieving success and
gaining competitive advantage (Mkrttchian and Potapova, 2019).
Henceforth, this is term which designed to improve the operation and aids to meet out the
goals. Additionally, it can be stated that this supports to aligning the activities by illustrating
the potential trade off. One of the prime importance of business strategy is to determine the
future direction and support to the business functions and operations. Henceforth, strategic
management entails business goals, the enterprise vision and goals as well as future plans.
Business environment strategic planning is crucial key for solving strategic task. Additionally,
process defined as to developing, controlling and maintaining strategic balance between goals
of the enterprise and resources in market environment.
Therefore, the main goals of business strategy model is to create, improve and gain
competitive advantage within the enterprise. It is defined as a force that enables the business to
put their major focus on sales, better profit margins, higher customer and better and improved
staff retention than competitors. However, one of the main challenge for business strategy to
take initiatives to find out the way that can aid in competitive advantage. It defines the firm
4

ability to perform its functions more efficiently. There are number of the firms that are
competing with one another and to gain competitive advantage the entity has to adapt strategic
model (Zakrzewska-Bielawska, 2019). Hopefully, it can lead to choose to support the company
and helps to gain maximum profitability in market. This is one of the key element for decision
making and this adopts the business strategy and activities to meet out the needs of an
enterprise.
Furthermore, the UK needs competitive and profitable dairy farming industry not for
economic reason but also for environment security. This is the industry that is mainly relies on
the continuing supply of the huge range of people and skills. In order to be the industry
profitable and sustainable, it is crucial to have appropriate and qualified personnel. Who aids to
conduct organisation activities in sophisticated manner (Abbate, Cesaroni and Villari, 2019).
Therefore, competitive advantage is the kind of advantage over the competitors that can be
gained by offering customers the greater value either by lower prices or by providing greater
benefits. Additionally, it can be stated that brand loyalty is one of the competitive advantage
that can be gained by the form that can capitalize on.
Research aim and objectives-:
Aim- To investigate and develop a business strategy model in order to initiate a
sustained competitive advantage for a dairy processing industry in continental Europe.
Objectives
 To determine the ways of business literature model that add advantages to the common
topic of advantageous competitiveness?
 To access the traditional standpoints about competitive advantage be merged with inputs
from the business literature model to turn it into a business model proposition.
 To examine that how business model proposition helps in the approval or rejection of
the hypothesis that predicts the sustained competitive advantage.
1.2 Problem statement
Dairy agribusiness has varied geomteric benefits that ranging from creation of jobs,
generation of income food security and earnings from foreign exchange all are the sources of
protien to human diet. This also increases the dairy farmers, traders and entire participants that
make the process of milk chain distribution effective. Additionally, dairy industry impacting the
environment and animal health at the huge context (Lobel, Engels and Granic, 2019). Therefore,
this dairy industry will purely focus over approach towards sustainability and resilience by
adapting quality measures.
5

Therefore, environmental conditions for dairy business is being favourable within the UK and
this also enhance the demand for milk projected to grow due to enhanced population and
absence of substitute for milk. There has been continued decline within the performance in
dairy industry that indicated by continued reduction of milk production and of land for
designated for dairy farming.
Henceforth, this change will aid to improve the choice of dairy products and aid to
ensure about all requirements that met in both environment and animal health. Strategic model
seems workable for short term and that can harm the achievement of long term organisational
goals (Bian and Sun, 2019). By implementing the strategic model the entity can enforce the
business condition in better and attractive mode. Henceforth, enterprise uses this strategic
models to improve operational process and aids to meet our business goals.
1.3 Research questions
 What is the main objective behind this research on European dairy industries, and how
does it shape into the sustainable business model?
 What ways of business literature model that add advantages to the common topic of
advantageous competitiveness?
1.4 Significance
The present research topic is based on to develop a business strategy model to initiate
a sustained competitive advancement. With help of effective use of business model the
changes can be implemented and things can be carried out systematically. It outlines specific
processes, functions and activities to produce goods and services. Execution of strategic
business model assist firm to develop unique position within market. Henceforth, this research
report will aid to develop way of doing business that entity needs to choose for undertaking
process as creation and providing consistent value to customer (Parida, Burström and Wincent,
2019). In addition to this, strategic business model will define that how an enterprise can
creates, delivers and capture value.
Furthermore, strategic business model and process of innovation plays crucial role in
brininging systematic operational activities (Gans, Stern and Wu, 2019). Henceforth, the main
goal of business development strategy is inclusive of market expansion, brand projection, new
client acquisition and to create better and improved awareness about the brand. Therefore, one
of the beneficial aspect of strategic management is to become more disciplined and organized.
This will help the researcher to bridges the link between performance and rewards for
employees. Additionally, this research will help the researcher to gain the depth insights about
the uses and effect of strategic model to gain sustainable competitive advantage.
6

1.5 Rational of research
Poverty reduction and food security is one of major millennium development goal of
legal authorities. In the changing scenario of the business enterprise, advanced innovation and
strategic business model aids to bring competitive advancement and unique position to
enterprise. In the market the most of the enterprise is uses technological innovation so that
better and improved services can be delivered (Bustinza, Gomes and Baines, 2019).
Sustainability and resilience are two core components that aids to bring better advancement to
enterprise. This report will aids to expand the knowledge of the researcher about the uses of
strategic models and their benefits that leads to gain sustainable competitive advancement
within market. Also, this investigation will add towards to current assortments of information as
the discoveries will profit differ acamedicians in undertaking further research on the variables
that is affecting the development of dairy cultivating ventures.
Additionally, development within the industry with the help of strategic business model
makes the whole system effective and this leads to accomplish unique advancement (Singh and
El-Kassar, 2019). Henceforth, this report will put major focus over developing the business
strategy model for EU dairy industries specifically.
1.6 Research scope
The main purpose of research is to assess the factors that is influencing the performance
of dairy indusrty of the farming projects. This research will mainly define the overall strategy to
implement strategic business models as Porter five forces, Business canvas model etc.
Additionally, it aids to identify the current trends, usage, supplier’s activities and behaviour of
the customer within the market. Therefore, it will be conducted in terms to initiate sustained
competitive advantage for the dairy processing industry in continental Europe (Sahaf, 2019).
To enhance the competitive advantage of the business, the above given model will work
as to guiding tool that can aids to improve competitive advantage (Ferreira, Coelho and
Weersma, 2019).
1.7 Project structure
This is term that defines the overall structure of research project and includes different
chapters. Therefore, it’s all discussed in systematic manner to understand the each chapter in
proper mode. Thus, the project team is the structure that facilitates the coordination and
implementation of project activities. Henceforth, structure of the project defined in the
following manner as are-
Chapter 1 Introduction- It is the first chapter that will provide an overview of research topic.
Additionally, researcher will define background, objectives, aims, research questions etc. that
7

needs to achieve. Therefore, it is the initial part of the research that aids to carry out the whole
research in the systematic manner.
Chapter 2 Literature review- This is the second chapter that aids to analyse the secondary
data information and that can be collect with the journal articles, book etc. It is term that aids
to gather the depth description about the topic of research. Therefore, secondary data can be
collected and analysed that can make it easy for the user to know about the subject so that
depth information about the topic can be ascertained. With the help of this, the depth
information to the research can be gathered.
Chapter 3 Research Methodologies- It is the chapter that aids to define the depth information
about differ types of research methods. This is helpful in order to adopt the specific method to
collect the whole data in specific manner. Therefore, this is systematic method that provide an
overview about the whole research so that better information can be conducted. Herein, this
term is defined as systematic plan for doing research and also inclusive of method as data
collection, interpretation, implication etc. With help of selecting proper method to research, the
researcher can determine the information in reliable mode.
Chapter 4 Data analysis- This is defined as procedures that aids to provide systematic
information. By application of statistical and logical technique to define, illustrate and evaluate
the data effectively (Li and McMillan, 2019). Henceforth, this chapter will show that how
primary data will be interpreted and collected. Thus, it is inclusive of graph, chart, table etc.
Additionally, it aids to do the project along with the interpretation to gather reliable data.
Chapter 5 Discussion and analysis- Under this, result and analysis will be discussed and that
will show findings of the overall research activities. Therefore, researcher can able to give an
in-depth analysis of the data and information. It can be collected with the primary method. It
will make it easier for the user to evaluate and identify the overall findings of the project. It is
the section that aids to analyse the whole findings in depth mode.
Chapter 6: Conclusion- It is the last chapter in which conclusion can be done effectively.
Herein, the researcher shows that what can be concluded after completing the project. It is the
chapter that provides an insight which is helpful to collect the findings and information as per
the data.
8