Marketing Techniques for Small Businesses

Developing Academic
Literacy
(Marketing techniques important for small
businesses)

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 2-Research Stages ................................................................................................................1
Conclusion.......................................................................................................................................3
.........................................................................................................................................................3

INTRODUCTION
Marketing is significant part for business organisation because it helps them in marketing
of its products, services or brand (Woldu, 2019). For completing Task 1, there are different
aspects that will be required. These are research topic, research questions, data collection etc. All
these are important in completing of project successfully.
TASK 2-Research Stages
Explanation regarding
the what has been
asked
Main purpose of this project is to determine the different types of
marketing techniques that helps small business organisation in
increasing of its brand awareness effectively.
Research Topic To identify the significance of marketing techniques in increasing of
brand awareness in marketplace. A study on Small business
Research Question What are the major importance of marketing techniques for small
business in increasing of its brand awareness within marketplace?
Answer the research
question
Marketing is important part of the business growth and development.
This will support small business organisation in increasing of brand
awareness. There are different techniques of marketing that will be
essential and important for small business organisations including
Flyers, posters, value additions, Referral networks, follows-ups, cold
calls, the internet etc. These are effective and useful techniques of
marketing that assist small business enterprise in improving of their
brand image in marketplace (Turner and Endres, 2017).
Key words for
searching
There are number of key words that are require for searching in this
report. These are marketing techniques, effectiveness of marketing
techniques in brand awareness of small business, methods of data
collection etc.
Storing and
organising the data
For storing and organising the data, computer system will be used as it
facilitate in storing of information for longer time period. Secondary
data will be collected for literature review, whereas for gathering
primary data, questionnaire is more essential technique because it
1