Investigate technology adoption by Small business and its impact on business growth

Research
Methods

Table of Contents
TITLE .............................................................................................................................................1
INTRODUCTION ..........................................................................................................................1
RESEARCH RATIONALE ............................................................................................................1
RESEARCH BACKGROUND/ LITERATURE REVIEW ...........................................................2
RESEARCH QUESTIONS/AIM/ OBJECTIVES ..........................................................................5
METHODOLOGY .........................................................................................................................6
REFERENCES ...............................................................................................................................8
.........................................................................................................................................................9

TITLE
“Investigate technology adoption by Small business and its impact on business growth”.
INTRODUCTION
Technology within an organisation introduces as the sum total of man-made contrivances
and formulated processes that refine or develop new services and goods delivered by business. It
includes software, electronics, new techniques, documents or any combination. This will helps
an enterprise in delivering of best services and products to the customers. Technology also
support an organisation in maintaining of data flow, managing contracts, tracking processes,
maintaining employee record (Anzoategui and et. al., 2019). These are major significance of
technology that helps small business organisation by improving its growth and success.
Technology makes it manageable for businesses to operate effectively and efficiently within
minimal manpower and also support to decrease the cost of operating business. For this project,
Austin Fraser Ltd is a chosen small business that mainly specialise in hiring technology teams in
all sectors. Therefore, adoption of technology at workplace is more beneficial and essential for
the growth of an enterprise.
RESEARCH RATIONALE
Main reason behind selecting this topic is to analysis the significance of adopting
technology for growth of small organisation. This is an interesting topic that support an
individual by improving knowledge and skills of researcher. As it support investigator in
improvement of it knowledge criteria about the importance of technology on growth of small
business (Wang and Wang, 2019).
1

RESEARCH BACKGROUND/ LITERATURE REVIEW
Background:
Adoption of technology within an organisation is essential for the growth and success of
small business. Business technology supports automate back office activity or functions
including record keeping, payroll and accounting. Owner of an organisation can also follow
technology to develop secure and safe environments for keeping sensitive business and consumer
information (Morkunas, Paschen and Boon, 2019). It can also support small business to enhance
their communication process and accomplish better outcomes easily. Therefore technology is an
important and essential part of business growth and success at marketplace. Austin Fraser Ltd is
a chosen SMEs that was founded in 2006. Company decide to adopt different types of
technology that turn to help them in improvement of its growth at marketplace.
Literature Review:
This is a systematic process that helps investigator in gathering of detailed and in-depth
information regarding the particular topic. There are several sources of collecting secondary
information including magazines, articles, books etc. These sources help researcher to collect
secondary information and attain better advantages easily. With the help of this section,
researcher can easily address each objectives of study.
Types of technologies that should use by Small business i.e. Austin Fraser Ltd.
According to the Starr 2018, there are number of technology that should adopt by small
business within an organisation. These are data security, customer relationship management, HR
software, website implementation and enhancement tools, mobile applications, cloud computing,
innovative payment methods, chatbots, email, drones etc. These are consider main and effective
types of technology that should be use by Austin Fraser Ltd. As it will support them in
enhancement of its growth and success. It will also support enterprise to gain competitive edge
and accomplish their set of goals and objectives in lesser time duration. Some important and
useful technology in context of Austin Fraser Ltd will be described as below:
Email: This is an effective type of technology that support small business to provide
accurate information about business products and services to the customers. This technology will
also help Austin Fraser Ltd to hire talented employees by providing information about vacant
post through Email.
2