Developing and Enterprise Culture

Developing and
Enterprise Culture

Developing and Enterprise Culture1
Executive Summary
The key purpose behind framing this paper is to understand the concept of enterprise. There is a
significant role of enterprise within a range of businesses which is required to be understood. The
paper will present the key role of enterprise in a business and will also highlight the various
principles of developing an enterprise culture within the businesses. An extensive amount of
literature review will present the theoretical aspects of enterprise and enterprise culture in an
organisation. There will be used a case study of a renowned business organisation, named
Alibaba. The study will also help in understanding that to what extent Alibaba exhibits an
entrepreneurial culture within its business.

Developing and Enterprise Culture2
Contents
Introduction......................................................................................................................................3
Literature Review............................................................................................................................3
Case study Introduction: ALIBABA..............................................................................................7
Analysis of Alibaba.........................................................................................................................7
Finding and Analysis.......................................................................................................................7
Conclusion.......................................................................................................................................8
Bibliography..................................................................................................................................10

Developing and Enterprise Culture3
Introduction
Enterprise can be understood as a business organisation which offers a number of services or
goods to the people. It is formed in order to offer profits to the entrepreneurs, creating
employment, contributing to the national income of the country and providing sustainable
development. In short, the enterprise can be known as the business venture. To run an enterprise,
there is a need of an entrepreneur. Entrepreneur is a person who forms and runs an enterprise.
The overall process of forming an enterprise, comprising difficulties, skills, abilities and
originality is recognized as entrepreneurship (Bridge and O'Neill, 2012).The key concept in the
present scenario is business enterprise. It can be explained as exchange of services or good in
between the two-parties in order to attain mutual profit or benefit. There are conducted profits
seeking activities which are managed in a particular way that they transform the various factors
of production in the valuable services or goods (Teece, 2014). The paper will present the concept
of enterprise, its role in the businesses and the various principles of developing an enterprise
culture through a means of case study of Alibaba.
Literature Review
Enterprise is a referent to the business which has been established, run and managed by the
individuals. There are people who establish and manage these enterprises are in the language of
businesses they are considered as the entrepreneurs. Several authors have explained
entrepreneur, enterprise and entrepreneurship in their own languages but with a common sense
(MacDonald and Coffield, 2015).In respect with the referent enterprise, there is an enterprise
culture which is there in every organisation or business enterprise. There are several key factors
which play an important role in building and enterprise and its culture such ass access to labour,
to competence, to knowledge, to technology and to skills (Aier, 2014).
In present scenario, the culture of an enterprise is a key factor that determines the growth and
success of the enterprises in terms of performance of the employee and the organisation,
particularly from the perspective of the improvement in the motivation level of the employees
(Chong, 2012).There are a number of theorists and researchers that demonstrates the enterprise
culture as the cultural values of the organisation which is highly vital for fostering the business