Developing Business Case

Running head: DEVELOPING BUSINESS CASE
Developing Business Case
(Nettavisen, Norway)
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Author Note

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Executive Summary
The Nettavisen is an Online NewsPaper company situated at Norway. Its business case is
demonstrated here, which is helpful to capture various reasons for initiating its projects. In this report,
the business issues and scopes are defined. Next, the IT alignment and business are performed. Apart
from this, various alternatives are determined and various alternatives are also demonstrated here. It
has included the feasibilities, benefits, costs and risks of the business case. After that a best choice is
chosen with suitable recommendations. Next, a plan is illustrated for implementing the ideas.

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Table of Contents
Introduction:..........................................................................................................................................3
1. Defining the business problems and opportunities:...........................................................................3
1.1. Business problems:.......................................................................................................................3
2. Discussion on business and IT alignment:.........................................................................................7
3. Determination of the alternatives:.....................................................................................................9
4. Analysing the alternatives:..............................................................................................................10
4.1. Feasibility:..................................................................................................................................10
4.2. Benefits:.....................................................................................................................................11
4.3. Costs:..........................................................................................................................................13
4.4. Risks :.........................................................................................................................................13
5. Recommendations or selection of the best choices:........................................................................15
6. Plan for deploying the ideas:...........................................................................................................18
Conclusion:..........................................................................................................................................19
References:..........................................................................................................................................21

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Introduction:
The Nettavisen is a “Web Newspaper” at Norway. It is completely a new start-up. They have
been competing against other publishing companies. This is under the fast developing market of the
Online news world.
The business case has been capturing the cause to initiate the task or project. This s presented
within the well-structured document. This an also come with the format of short presentation or
verbal agreement.
The following study defines the business scope or issue. Then, a business and IT alignment is
done. Further, the alternatives are to be identified and the alternatives are to be assessed. This
involves the risks, costs, benefits and feasibility. Next, a best choice is to be selected with proper
recommendation. Then, a plan is to be created to deploy the ideas.
1. Defining the business problems and opportunities:
1.1. Business problems:
The Nettavisen has been witnessing huge burdens. This is in terms of legacy print business.
Further, it has been continuing to force the limits of online exploration. This is pursued by the various
disruptive models of business. Though they have been advancing through evaluating the cause of
drive revenues, there are been issues with data leakage found there (Loebbecke and Picot 2015). The
business problems has been including various challenges that can be explained in terms of SIX Vs.
This would assure that the business has been addressing the issues. Nonetheless, they are to be
tackled in heading for thriving under the thriving place.

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 Volume:
o Here, the technical barriers has been including the capabilities of storages. This has been
present at the present system of management. This indicates one can never cope with those
volumes.
 Variety:
o The present the system of database management has been utilized to deal
predominantly with data structured. Having the breadth of the data present, the system
of the database management has been witnessing challenges to deal with such type of
data (Wang, Kung and Byrd 2018).
 Veracity:
o There has been uncertainty across the data quality. They has been posing high issues
for business. This requires the reliable ad trusted data sources.
 Variability:
o This indicator of inconsistency has been making the situation for conventional BI or
MI versus Big data approaches.
 Value:
o This indicates the data worth and the way it is helpful for the business in gaining the
broader aims (Hartmann et al. 2016).
The DDBM innovation blueprint has been corresponding to some basic queries to develop the
business that is data-driven. This includes understanding what Nettavisen has needed to gain through
big-data. Next, the users and customers for the DDBM and the primary data sources and the primary
tasks for the DDBM are to be used. Next, it is required to understand how Nettavisen can easily
monetize the DDMB and create the revenues. Further, there is necessity for Nettavisen to consider the
pursuing of the DDBM. The first one is Digital transformation and beyond.

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It must be understood by Nettavisen that the process of transformation is a journey. As one
embarks in that path, the clients might look to guide as the technology evolves. This also includes as
the business evolves. Instead of being seen to the provider of IT, one must turn into business
innovators. This is helpful to achieve the competitive advantage. In this ay one can turn into the
valued trusted advisor for the customers. Then there is getting the speed with the big data.
Further, the big data has been offering various exciting scopes. This has included the rise in
effect to the developed engagement of customers. Hence, this is the time for those business in getting
involved. As there are issue with collecting the needed skills in equipping the current workforce with
the technical knowledge, Nettavisen requires the harnessing of data and analytics for the benefits of
the business. Hence, carrying the transformation for the in-house has included the investing of time,
money and resources (Carayannis, Sindakis and Walter 2015). Here, the solution has been lying to
find the partners to make collaboration with. This is to turn into more competitive. Their partners who
have required to move towards the new areas of technology has been working with distributors. This
is to determine the skills gaps and seek the methods to fill the gaps. It must be done with the
individual experts of the distributors and the older partners. It is done through the technical IT
training and certification of developing the in-house skills.
As the gaps are determined, the partners has been able to gain the access for the
comprehensive framework such as practice builders. This delivers the enterprises with the clear
approach towards the technological areas. This must be done through the workshops, sales and
technical training with the programs of marketing (Taran, Boer and Lindgren 2015). Hence, gaining
the access to the proper technology is also complicated and is also crucial. This is a good distributor
as been contracting and has been establishing the relationships in proper place. This has been a broad
range of the larger. It is a well-born out of the cloud, vendors and save the time with set-up-costs