Value of Information: Nettavisen

Running head: VALUE OF INFORMATION
Value of Information: Nettavisen
Name of the Student
Name of the University
Author’s Note:

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Table of Contents
Executive Summary...................................................................................................................2
1. Introduction............................................................................................................................3
2. Discussion..............................................................................................................................3
2.1 Defining the Specific Business Problem and Opportunity..............................................3
2.2 Proper Alignment of Business and IT..............................................................................4
2.3 Identifying Three Distinctive Alternatives for Nettavisen...............................................6
2.4 Proper Analysis of Three Alternatives based on Feasibility, Benefits, Cost and Risk....7
2.5 Selecting the Best Choice and Recommendation...........................................................12
2.6 Creating a High Defined and Proper Plan to Implement the Recommended Idea.........13
3. Conclusion............................................................................................................................14
References................................................................................................................................16
List of Abbreviations................................................................................................................19

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Executive Summary
The major objective of the report is properly understanding about the case scenario of
Nettavisen organization. For the high dynamics of digitalized media, it would be termed as
quite vital for a front runner to eventually confront the most significant requirement of
exploration. Current strategies of Nettavisen online news start-up would be properly shifting
to any data driven business model that can promptly capture the most subsequent audience
imaginations with better creativity as well as innovation. They have eventually advanced by
perfectly realizing the potential data values to drive higher revenues in the business and thus
resisting leakage of data to higher level. Although, Nettavisen has already deployed a proper
DDBM in the business, they even want to include another DDBMto compete with other
legacy news publisher. The report has efficiently demonstrated regarding three distinctive
options, which will be quite efficient for this company in respect to feasibility, advantages,
cost as well as risks. Furthermore, a proper recommendation amongst these three options of
SaaS is being provided to Nettavisen after providing implementation plan.

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1. Introduction
An organization of Nettavisen is a specific Norway based online start-up that had
faced a subsequent boost after significant financial crisis in the year of 2009. Nettavisen even
comprises of the core capability to properly increase the total shares of market as well as
profit after effective usage of extremely disrupting business model, which had enabled them
in becoming extremely popular and significant than any other legacy publishing companies
and new media player such as Facebook and Google (Dutta, Geiger and Lanvin 2015). They
want to deploy some of the most significant DDBMs in the business and also gaining more
efficiency from their existing DDBM.
To make the strategy successful, it is extremely important to execute their respective
plans and hence making the entire business process and operation more successful so that no
problem related to decision making as well as data analysis could affect their business. It
would ensure high profit in the organization and also enabling better business processes to
make their online start-up much more significant as compared to the rest (Bilbao-Osorio,
Dutta and Lanvin 2013). Furthermore, each and every existing challenge like dealing with
financial resources, higher competition, better collaboration and personnel turnover will also
be eliminated with such model. This report will be providing a detailed description of case
scenario for Nettavisen as well as its DDBMs. A proper recommendation of a suitable
DDBM will be eventually provided to this company after analysis of three alternatives.
2. Discussion
2.1 Defining the Specific Business Problem and Opportunity
Sears and Macy’s is a popular retail industry that has deployed DDBM within the
business to obtain some of the most significant benefits. They have deployed few significant
business strategies so that DDBM could provide higher benefits to the organization