Value of Information: Nettavisen

Running head: VALUE OF INFORMATION
Value of Information: Nettavisen
Name of the Student
Name of the University
Author’s Note:

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Table of Contents
Executive Summary...................................................................................................................2
1. Introduction............................................................................................................................3
2. Discussion..............................................................................................................................3
2.1 Definition of the Business Problem or Opportunity........................................................3
2.2 Business and IT Alignment..............................................................................................4
2.3 Identification of 3 Alternatives for the Organization.......................................................5
2.4 Analysis of the Alternatives on the basis of Feasibility, Benefits, Costs and Risks........7
2.5 Selection of the Best Choice or Recommendation.........................................................12
2.6 Creation of a Plan for Implementation of Ideas.............................................................13
3. Conclusion............................................................................................................................14
References................................................................................................................................15

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Executive Summary
The main aim of this report is to understand the entire case study of Nettavisen. It is a
Norwegian online start up, which experienced a major boost after the financial crisis of 2009.
This specific organization has the ability of increasing the overall market shares and
profitability by proper utilization of highly disruptive business model that had allowed it to
become more popular than other legacy publishing organizations or new media players like
Google and Facebook. Due to the higher dynamics of digital media, it is extremely important
for the front runners to face a major need of exploration. The current strategy of this
particular online start up is to shift to a DDBM, which could easily capture respective
audience imagination with the help of innovation and creativity. They have mainly advanced
after proper realization of every potential value of the data for driving revenues and hence
stopping data leakage to a high level. Although they have implemented a data driven business
model, they want to involve other DDBMs for competing with the legacy news publishers.
This report has properly described about the various alternatives that would be extremely
effective for Nettavisen in terms of feasibility, benefits, costs and risks. Moreover,
recommendation of the best choice is also being made for this organization with a proper plan
of implementation.

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1. Introduction
Nettavisen, being one of the most popular and significant online start ups in Norway
have decided to implement few other data driven business models in their business, apart
from the existing business model (Hartmann et al. 2016). For this purpose, it is highly
required to make proper plans, so that the organization is successful and there exists
absolutely no issue regarding data analysis and decision making, hence bringing more profit
to the business and making their news start up more significant in comparison to others.
Moreover, the existing challenges such as personnel turnover, financial resources, lack of
data practices, high competition and bigger collaboration (Provost and Fawcett 2013). The
following report outlines a brief discussion on the entire case study of Nettavisen and its data
driven business models. In spite of the fact that they are eventually utilizing a basic DDBM in
their business, it is highly recommended to involve another business model. This report will
be providing proper description about the basic business problem or opportunity and how to
deal with these issues. Three distinctive alternatives would be provided for this organization
and recommendation would be provided amongst them with proper implementation plan.
2. Discussion
2.1 Definition of the Business Problem or Opportunity
Bon Ton Stores Inc is one of the most popular and significant disruptive retail
industry that has implemented data driven business model in their business for gaining more
advantages and profits (Loebbecke and Picot 2015). They have implemented some of the
major and distinctive strategies after getting proper move from the DDBM. The main
advantages and opportunities that they have obtained from this DDBM majorly involve
loyalty benefits, target mobile promotions, electronic payment gateways and higher
competitive advantages. Furthermore, Bon Ton Stores Inc was even successful in reducing