Continuous Learning and Professional Development for Sustainable Business Performance

This article discusses the significance of continuous learning and professional development in driving sustainable business performance. It emphasizes the need for employees to continuously learn and develop their skills to stay competitive and enhance productivity. The article also explores how high performance working contributes to employee engagement and competitive advantage within a specific organizational situation.

Developing
Individuals, Teams and
Organisations

INTRODUCTION
Marketing playing a prominent part in business. With the help of marketing and its
techniques company perform and execute work very smoothly. Developing individuals is most
required techniques in current time because it helps to increase the individual’s skills and
knowledge that employees perform their job in a better manner which is useful for the company
growth. Marketing manager play a crucial part in business development. Marketing manager is
responsible for the promotion, advertisement and selling activities. Manager build a strong
relation between company and their customers. The company chosen for this report is Bentley.
Bentley motors limited is a luxury car manufacturer company established in United Kingdom.
Company headquarter situated in Crewe, England. In this resort, analyse the individual learning
and organizational learning and determine personal strength and weakness of marketing manager
with the help of professional development plan. This report determine how Continuous learning
is mandatory to learn professional skills for the marketing managers and other employees of the
company.
TASK 1
P1 Appropriate and Professional knowledge, skills and behaviours required by HR professionals.
Desired Professional Role
Marketing manager is the one who is responsible for the promoting and selling activities
of a company to sell products and also play a crucial role in the business growth. The main work
of marketing manager is to cover the whole spectrum of company communication because
marketing manager control all the communication process between comp-any and customers
(Bititci, Cocca and Ates, 2016).
Marketing manager required appreciate knowledge, skills and behaviour for the
organization growth which are discussed below-
Knowledge Skills Behaviour
Sales and Marketing-
Marketing manager should
know the whole and advance
knowledge about the sales and
marketing. Also knowledge
Active Listening – Marketing
manager should be a very
active listener because it
necessary to give full attention
to the other person
Leadership – This is most
demanding behaviour which
require of the marketing
manager role. Marketing
manager is responsible for the

about the principles and
techniques for promoting,
demonstrating and selling
products and services.
conversation. Manager take
time to think and understand
about each and every points of
projects and after listen careful
also ask relevant and
appropriate questions.
all the marketing activities so
manager need effective
leadership behaviour.
Customer and personal
service- Marketing manager
should know about the
customer and personal services
of the company. Also know
about the the principles of
business and managerial
knowledge that involved in
resource allocation, production
methods, coordination,
formulating plans and policies.
Communication and media-
marketing manager required
good communication skills and
also necessary media
production skills. Provide
information via oral, written,
audio, visual media.
Trustworthy – Marketing
manager should be trustworthy
because marketing role is very
prominent role in company.
Trustworthy marketing
manager become successful to
create a health connection
between customer and
company.
Design- Marketing manager
required appropriate
knowledge of proper designing
tools and techniques,
strategical plans, drawings,
blueprints.
Complex problem solving -
this skill is necessary require
for a marketing manager to
solve some critical problems.
Marketing manager need to
identify the complex problems
and after that solve that
problem and evaluate that.
Creativity – Marketing
manager should be very
creative so that manager thinks
out of the box. Creative
manager brings mange new
ideas and form many strategies
for the benefit of business.
P2 Analyse a completed personal skills audit to identify appropriate knowledge, skills and
behaviours, and develop a professional development plan for a given job role.
Skills Audit

Skills audit provide the result for the existing competence. Skill audit is complete with
the help of company need. Through SWOT analysis it make easily to find out the personal skill
audit (Capraro and et. al., 2016).
Personal skills audit:
Strength Weaknesses
1. I am an active listener and I can listen
calmly about the whole conversation of
customers and provide them appropriate
solution.
2. I have a good command on communication
skills and I also know the whole concept of
media.
1. I am not good in complex problem solving
skills.
2. I am not very creative.
3. I do not have appropriate knowledge about
the design.
Opportunities Threat
1. I have complete knowledge customer and
personal services. I can easily connect with
customers.
2. I am very trustworthy person and I can get
everyone trust easily.
1. I am not good leader. I do not have good
leadership quality.
2. I do not have good knowledge about sales
and marketing so that it can consider a great
opportunity of me.
Knowledge Rating Skills Rating Behaviour Rating
Sales and
Marketing-
1 Active
listener
5 Leadership 1
Customer
and personal
service
3 Communicati
on and media
5 Trustworthy 3
Design 2 Complex
problem
Solving
2 Creativity 1

1- Bad, 2- Not bad, 3- Average, 4- Good, 5-Excellent
Skills to be
develop
Activities
required for
development
Duration Development
monitoring
approach
Assessment of
development
Detailed
evaluation
Complex
problem
solving
With the help
of books and
case studies
I can learn the
complex
problem
solving skills
6 months With the help
of
subordinates, I
can develop
motoring
approach.
Through
conferences
and seminars
It helps in
present
knowledge
and ideas, it is
easy for me to
create
better progress
of employee
performance
and
evaluation.
creativity With the help
of online
classes and
follow some
media
channels.
6 months Team mates
helps to
develop
monitoring
approach.
Through
videos classes
Improving
this I deliver
all
performance
presentation
with correct
message and
important
information to
perform task
Design Attend classes 12 months Monitors helps Through Enhance all

and follow
some designer
to develop the
monitoring
approach
workshops the
performance
and evaluate
according to
the outcome.
TASK 2
P3 Analyse the differences between organizational and individual learning, training and
development.
Individual Learning – This learning deal all the learning aspects at initial level. Every
individual gets involved in this learning. Individual learning is required for every person it help
to become a better version of yourself. This learning is helpful to learn various skills and
knowledge which is necessary for the specific job role. Bentley motivate employees for the
individual learning so that employees learn continuously and perform well for the growth of
company (De Mauro and et. al., 2018).
Organizational Learning – Organizational growth is the main motive of every
employee. It is an ongoing process. Bentley continuously running many sessions and taking lots
of initiatives for the organizational learning. Bentley motivating company employees to
cooperate with other employees so that all the employees learn collectively so that employees’
efficiency increase and company get more profit (Dwyer and et. al., 2016).
Basis Individual Learning Organizational Learning
Motive The main motive of this learning is
to concentrate on enhance
awareness about the new skills,
knowledge and technologies by their
own so that Bentley company
employees perform well.
Main motive of Bentley is that
organization employees learn
collectively all the skills and resolve
all the issues of organization.
Objective To develop self-learning skills in Distribute employees in groups and

employees so that their efficiency
and productivity increase.
teams so that employees learn
together and give outstanding
contribution in organization success.
Benefit The main benefit is that employees
learn by their own so that their
personality improves and
performance so that organization
performance also improve.
Employees job satisfaction and
accuracy and employee engagement
with other employees increase.
Training – Training is a compulsory process for every organization. Without training
employees not learn well so training also comes under learning process. With the help training,
company easily provide all the skills and knowledge which is need for the participate job.
Bentley mainly provide proper traini89ng sessions to their employees so that employees learn
each and every fact about the job role (Gubbins and Garavan, 2016).
Development- It is important for every employees and company. It is a continuous
process. Without development company cannot survive in market. Bentley is a big company so
that company required many working techniques and technologies so that company market
growth develop.
Basis Training Development
Meaning It is learning process company
employees grasp skills,
technology as per the Bentley
job demand.
Develop advance skills and
knowledge. Employees are
responsible for the self-growth
with the help of self-evaluation
and made plan for
development.
Focus Bentley focus in training more
so that employees learn all the
Company start many seminar
and session for the

skills which is necessary for
their job role.
development of company
employees and company.
Objective The main objective of Bentley
is to provide training sessions
so that employees learn rapidly
and do their job well.
Main objective is progress and
development of company.
Development of each and
every employees and with the
help of advance technologies
and skills.
P4 Analyse the need for continuous learning and professional development to drive sustainable
business performance.
Continuous Learning-
This learning is important for everyone. With the help of this learning employees learning
new technologies and skills and that knowledge employees apply in their job and increase their
performance level. Employees can learn all the formal and informal skills which is required by
the Bentley company. Employees of Bentley keep learn new technologies so that they can
generate new features in company cars (Jeong and Shin, 2019).
Professional development- It is necessary for every employee. It demands some set of
advance skills, resources, tools and knowledge so their employees can improve their personality
and develop professional skills. In Bentley, top management provide some sessions and
conferences to their employees and also provide updated technologies and tools information’s to
their customers so that employees enhance themselves in the field of professional development.
Need of Continuous learning and professional development to perform Sustainable
business performance:-
Bentley employees keep focusing on the continuous learning so that they enhance their
professional development skills so that they can give their contribution on business development.
Few needs to drive sustainable business performance discussed below-

 More Competitive – Employees learn continuously so that they always stay in
competition. Bentley employees need to be very competitive so that company easily
survive in the market (Noe and Kodwani, 2018).
 Enhance Employees Confidence – Company need to enhance employees’ competition
time to time so that company smoothly accomplish their objective. Bentley give
appreciation to their employees for good work so that employees confidence increase.
Confident employees perform effectively so it improves Bentley company performance.
 Increase Employees Productivity – With the help of continuous learning, employees’
productivity increase and employees develop themselves professionally so that
employees’ productivity increase. Bentley company employees need to stay connected to
all the employees and maintain some professionalism (McCormac and et.al., 2017).
 Update with Latest Technology - Bentley employees need to keep up to date
themselves and learn continuously latest technological skills.
Learning Cycle Theories
There are four levels of this cycle. For Bentley company, Kolb's learning cycle theory is
analysed. This theory is valuable for the continuous learning and professional development
which help employees how to become goal oriented and learn behavioural skills. Kolb's learning
cycle theory include four levels these are concrete experience, reflective observation, abstract
conceptualization and last active experimentation. With the help of these levels company easily
focus on learning process and continuous learn about the problem from experiences and then
employees know about the problems so employees understand the right source of the problem
and after this employees make prediction and make assumption (Memon, Salleh and Baharom ,
2016).
TASK 3
P5 Demonstrate understanding of how HPW contributes to employee engagement and
competitive advantage within a specific organizational situation.
High Performance Working –

It is collection of HR process, practices and structures, that enhance the employees’
skills, information. It gives impact on productivity of individual and organisation. High
performance working is explain about HR practices that is develop organisations productivity
It provides sustain growth of an organisation. It develops decentralised decision, so that
employees learn mandatory information, skills and technology. High performance working
develop the efficiency and productivity and increase competitive advantage.
Factors of High Performance Working
These factors are essential for the high performance working. These factors
help in enhance productivity of high performance working. These are given below-
Leadership
The leader defines the goals and coordinate with employees and make a cooperative and
collaborative atmosphere to enhance the opportunities. Leader promote good culture, create
proper coordination among employees so that employees’ high performance working improve.
Leader is responsible to provide proper guidelines to their staff members in process to achieve
the organizational goal. Bentley company leader give their remarkable contribution in the growth
of the company through helping employees and coordinate with them and solve their problems
(Eöğütçü , Testik and Chouseinoglou, 2016).
Open communication
High performance working group members share and exchange different information.
Employees communicate openly also provide feedback for increase their performance. Open
communication is necessary for group work. Bentley company leader normally communicate
with their group members and share plans and strategies and solve issues through proper open
communication.
Set clear goal
The high performance group have clear goals. Leaders communicate with group
members and set a clear goal. The leader explains roles and responsibilities to group members.
Bentley company leader provide proper training for group members so that employees achieve
goal of the company.
Advantages of High Performance Working
There are various advantages of High performance working for the company which are
given below-

Benefit of employees
High performance working is beneficial for the employees in many ways. Employees
collaborate with other employees in the form of groups so their productivity and efficiency
increase. Bentley company employees are very active to participate in work activities and
perform their work well which is helpful to achieve the organizational purpose (Patiar and Wang,
2016).
Decentralised Decision Making
high performance working company identify the significance of goals. Bentley company
leader take the decision and empower their group members. Employees give good outcome and
accomplish comp-any goal. Bentley company set the decision according to employees work
efficiency so that employees easily achieve company goal.
TASK 4
P6 Evaluate different approaches to performance management and demonstrate with specific
examples how they can support high performance culture and commitment.
Performance Management
Performance management is important for each and every employee so that manager
easily measure and evaluate the performance of employees. The main goal is the company is to
create the healthy atmosphere so that employees perform their job effectively so that it will
enhance their performance. Through many strategies and tools employees performance manage
Bentley company is paying more concern to enhancing employees performance (Saratun,2016).
Approaches of Performance Management
There is different approaches of performance management. That are discussed below-
Comparative Performance Management
In this approach, company is compare employees’ performance on the basis of their
results. Through this approach, company identify high performance of employees so it makes
easy for management to appreciate and provide rewards to company employees.
Collaborative Performance Management
It is a continuous process which create collaboration between employees and manager.
With the help of collaborative performance management, employees improve their efficiency

and productivity individual level. Bentley company employees work together and perform their
duty I order to achieve success. Bentley company follow this approach very efficiency so that
employees team work spirit increase.
Attributive Performance Management
It is most important approach of performance management. Management analyse
employees’ performance level. Company determine the traits of employees. Bentley company
prefer grading method for performance evaluation of employees. It is a working and effective
approach which analyse various employees’ performance and after this manage it. Bentley
company using this approach it helps to create health and positive working environment (Tordera
and et.al., 2020).
Recommendations
In the context of Bentley company, it improves the productivity and performance of their
employees and also enhance their growth level. Company use many motivate techniques like
rewards, appreciations and incentives to increase the employees’ efficiency and performance.
Bentley company use comparative approach to manage the performance of employees (Tsohou
and Holtkamp, 2018.).
CONCLUSION
As per the report it is concluded and identified the development skills, knowledge and
skills of the marketing manager. This report shows the personal skills of the marketing manager
and highlight those skills which are necessary for the marketing manager and identify the
weakness of the manager. Continuous learning is important for every individual and
organization. Moreover, it become easily to understand the need of the high performance
working and how it gives positive impact in the growth of the organization. With the help of
personal development plan employees easily understand their strength and weakness and take
step to improve their weaknesses.

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