Analysis of Managerial Skills, SWOT, and Career Goals at Holiday Inn

This report examines the essential skills required for a manager, focusing on the context of a Holiday Inn hotel. The report begins with an introduction to the role of a hotel manager, emphasizing the importance of communication, organization, team building, leadership, adaptability, and domain knowledge. It then presents a self-assessment of the author's current skills and identifies areas for improvement, followed by a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats. The report outlines future career objectives, detailing specific goals, measures for achievement, and target timelines for skill development in areas such as leadership, technical skills, domain knowledge, and problem-solving. The report concludes with a discussion of leadership and motivation within the hotel environment, including strategies to enhance employee productivity and profitability. The report also includes a CV and cover letter, demonstrating the candidate's qualifications and experience for a managerial position. Desklib provides past papers and solved assignments for students.

Developing Manager

Table of Contents
TASK 1............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
1.1 b Skills of manager...........................................................................................................3
1.1 c List of a managers current possess skills and required skills........................................4
1.1 d A persons SWOT Analysis ...........................................................................................4
1.1 e Future objective of a manger to set career.....................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
1.1 f A person's CV with cover letter.....................................................................................8
TASK 2..........................................................................................................................................10
INTRODUCTION.........................................................................................................................10
2.k Summary of demonstrate leadership and motivation skills ...........................................10
2.i Key point in the discussion of meeting...........................................................................10
2.m Justification of recommendation for management........................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

TASK 1
INTRODUCTION
This report is based on Holiday inn which is founded by Kemmons Wilson in year 1952
and headquarter is in Denham, Buckinghamshire, United Kingdom. It is British owned American
brand hotel which is offering their products and services to worldwide (Isaga, Masurel and Van,
2015). The taken job position for this task is hotel manager which I want to be in next 5 to 10
year.
1.1 b Skills of manager
There are various type of skills which are required for a manger in an organization, some
major of them required to work in respective hotel are given below:-
Good Communication- It is most important skill which is required to become a good
manager because they have to communicate things or opinions to others in appropriate manner
so they can understand it and conduct it in effective manner.
Good Organisation- The next important skills which manager must have is ability to
organise things. It is their responsibility to develop plan, schedule it and then organise it and
follow it in appropriate manner.
Team Building- It is the quality of good manger to connect and intact their team (Hunt
and Weintraub, 2016). A good manager identify problems and make successful and healthy
team by developing trust between them.
Leadership- A effective manger listen to problems of their co-workers and solve it in
effective and efficient way to prove that he/ she is committed towards the organisational goal and
objective.
Ability to deal with changes- It is the ability and skills of good manger to be flexible and
adapt changes easily and effectively. They must have skill to take right decision in every
situation for their team and company.
Domain Knowledge- It must be ability or skills of manger to understand each and every
things and task in appropriate manner because he/ she is the one who make strategies and plan
for employees which they follow to achieve goal.

1.1 c List of a managers current possess skills and required skills
Their are certain skills which I already have to become a manger in Holiday Inn but there
are some skills and ability which are required, below the list of following are given:-
Current possess skills Required skills
Good Communication Leadership
Motivated Problem Solving
Good Organisation Team Building
Ability to deal with changes effectively Domain Knowledge
Decision Making Mentoring
Project Management Technical Skills
All the above mentioned skills are important to become an effective and efficient manger
in respective hotel. It is so because it them to take appropriate planning, organising, staffing,
motivating and so on decision in proper manner (Turner, 2014), so that Holiday Inn and its
employees achieve the required goal and objective in effective way .
1.1 d A persons SWOT Analysis
SWOT analysis of a person is conduct to identify its internal strength and weakness and
also its external opportunities and threats. By knowing this they can make plans and strategies to
overcome and improve their weakness and threats as well as they able to know their
opportunities and then make plans and strategies to grab it (Beamish, 2013). By conducting
SWOT analysis a person can also identify its strength which help them in making appropriate
decision according to the requirement and situation. The SWOT analysis of a manger is given
below:-
Strength Weakness
 Good communication skills.
 Skills to organise things.
 Decision making skills in every
 Poor leadership quality.
 Lack of problem solving skills.
 Not able to use technical tools in

situation.
 Ability to deal with changes in
effective manner.
appropriate manner.
 Less knowledge of domain.
Opportunities Threats
 Chance of promotion.
 Better earning progressions.
 Development of new career directions
and challenges.
 Their is no commercial experience.
 Less technical knowledge.
1.1 e Future objective of a manger to set career
Their are certain future objective which respective person of Holiday Inn design to set his
career are describe below:-
Goals Measures Achieve Target Time
Leadership When I was managing
a team, then I able to
know that I am lacking
in leadership quality
because I am not able
to describe things and
lead my team
effectively.
For this I will try to do
more and more work
in team and try to lead
them in appropriate
and effective way.
3 months
Technical Skills I was using basic
technical software but
I was facing problems
and issues while
operating it whereas
other employees are
using it simply.
To improve this I
started using more
technical tools and
software. I also join
classes for the
respective things.
4 months
Domain Knowledge When I was in meeting To improve this I will 3 months

with my senior and we
are discussing on some
management or
domain things, then I
fell I have lass domain
knowledge.
start reading books,
newspaper,articles etc.
and participate more in
related activities.
Problem Solving When my staff come
to me with their
problems, I listen to
them carefully but not
able to solve them.
For this I will try to
resolve problems of
other and I start it with
solving small issues.
2 months
CONCLUSION
Form the above mention point it can be conclude that there are various skills which is
required to become an effective manger in any organisation. Some of major skills are
communication, understanding, problem solving etc. and every individual who want to become a
manger must evaluate and develop required skills for a manager.

REFERENCES
Books and journals
Isaga, N., Masurel, E. and Van Montfort, K., 2015. Owner-manager motives and the growth of
SMEs in developing countries: Evidence from the furniture industry in
Tanzania. Journal of Entrepreneurship in Emerging Economies. 7(3). pp.190-211.
Hunt, J.M. and Weintraub, J.R., 2016. The coaching manager: Developing top talent in business.
Sage Publications.
Turner, J.R., 2014. Handbook of project-based management(Vol. 92). New York, NY: McGraw-
hill.
Beamish, P., 2013. Multinational joint ventures in developing countries (RLE international
business). Routledge.

1.1 f A person's CV with cover letter
Cover Letter
321 Holyrood Street,
Salford M55 9UQ,
United Kingdom
Phone- [phone]
Email- [e-mail]
4th January 2020
Mr. XYZ
Human Resource
Holiday Inn
Media City,
United Kingdom
Dear Mr. XYZ,
I wish to apply for the job position of Manger as advertise in the TradeMe website on 26th
December 2019.
In five year of my work experience I worked as trainee for 2 years at Hyatt and they I worked at
Carlson Hotel for 3 years on the post of manager. In overall work duration I enhance my
managerial and personal skills which help me in developing my career at right path.
Please find attached curriculum vitae of mine, I would welcome any opportunity to meet you
and want to discuss my application in detail. I am looking forward to notified from you.
Your Sincerely,

Sally Green
Curriculum Vitae
Name:- Sally Green
Phone number:-[phone]
Email:- [e-mail]
EDUCATION
Masters:- Oxford Brookes University 2013-2015
Graduation:- Robert Gordon University 2010-2013
PROFESSIONAL EXPERIENCE
2017- Till now:- Carlson Hotel
Manager
Responsibilities: Monitor employees and staff performance.
Conduct regular evaluation meetings.
Keep track of event scheduling and manage work accordingly.
Maintain and analysis P&L report and determine area to improve.
2015-2017:- Hyatt Hotel
Trainee
Responsibilities:Take care of front office of hotel.
Maintain an inventory of reservation, vacancies and room assignment.
Coordinate with team workers for plan events, parties etc.
SKILLS
 Good communication skills.
 strong domain knowledge.
 Leadership quality.
 Ability to solve employees problems.
 Decision making skills.
 Strong technical knowledge.

DECLARATION
I hereby state that the above mentioned information is accurate up to my knowledge and carry
the responsibility for the properness of the mentioned position.
Place: Holyrood Street, UK Signature
Date: 4th January2020 Sally Green
TASK 2
INTRODUCTION
Good working environment and motivation is essential for effective employees
management and profitability (Cozolino, 2014). Respective hotel management conduct board
meeting in which they address and discuss some issues such as how they can improve
profitability and motivate employees or staff to work in effective ways, so they achieve their goal
and objective in appropriate manner.
2.k Summary of demonstrate leadership and motivation skills
The productivity of employees at Holiday Inn get reduce because they are facing lack of
motivation which hamper and affect their work and productivity that directly impact on company
profitability. Thus they use various steps to overcome it, which are mentioned below:-
Offer capacity bonuses:- The respective hotel motivate its employees to perform high
level by providing bonus to them which is based on their performance such as more rooms are
booked each week, higher the bonus will pay.
Involve Staff:- The management of Holiday Inn involve their staff and employees in
meeting and discussion so they feel connected to hotel (Crawford, 2014). To develop sense of
team they organised interaction meeting of all staffs including maid, recreations, registration
desk etc.
Promotion:- The respective hotel management provide reward and promotion to their
employees and staff who perform well in their respective work or task, so that they fell
motivated and perform work in effective and efficient manner to achieve the organisation goal.

2.i Key point in the discussion of meeting
Their are various points which are discussed by management in meeting at Holiday Inn
such as there is lack of motivation among employees and staff and reduce in profitability. For
this management has discuss certain method which can be use to motivate employees and staff to
complete their task with full potential. These can be related to financial motivation, promotion,
feedback and so on.
There is also a discussion is done about the methods to improve profitability of the
respective hotel chain. Certain methods which they discuss at Holiday Inn are improving quality
of services, introduce new products and services ranges, organized events which all attract more
customers or guests.
The main strategies behind conducting meeting by managers of Holiday Inn is to analysis
situation of employees and make strategies to motivate staff and enhance profitability (O'Brien,
2012). For which they discuss methods and techniques that they can implement in their
respective hotel to enhance motivation among employees so they complete goal in effective
manner which directly leads to increase in profitability.
2.m Justification of recommendation for management
Their are certain recommendation for the Holiday Inn to enhance their profitability and
motivate staff some of them are they can revise their price strategy, find and focus on new
customers, motivate employees etc., offer discounts, organize events and so on. By revising price
ranges of products and services they can have an idea of their competitive advancement in their
target market which help hotel management to make plans and strategies to attract more
customers or guests that leads to enhance profitability and achieving organisational goal of hotel.
Moreover focusing the new target audience and customers like business group customers,
international customers, etc. come up as an opportunities to earn more profit shares and market
value which leads to achieving objectives of the respective hotel.
CONCLUSION
From the above discussed points it can be conclude that the motivation of employees is
very essential to achieve goal and objectives of an organisation and also to retain them and earn
more profit. Similarly there are certain methods to do the respective things.

REFERENCES
Books and journals
Cozolino, L., 2014. The neuroscience of human relationships: Attachment and the developing
social brain. WW Norton & Company.
Crawford, M., 2014. Developing as an educational leader and manager. Sage.
O'Brien, D., 2012. Developing strategy from the middle: subsidiary strategy and the role of the
subsidiary general manager.
Titzer, J.L. and Shirey, M.R., 2013, July. Nurse manager succession planning: a concept
analysis. In Nursing Forum(Vol. 48, No. 3, pp. 155-164).