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Introduction to Management Assignment Paper

   

Added on  2020-05-28

11 Pages2892 Words77 Views
Running head: Introduction to management Introduction to management
Introduction to Management Assignment Paper_1
Introduction to management Executive summary The paper explains the trading activities and operations of SingTel which has beenchosen for the task. It is one of the biggest telecommunication industries in the world whichprovides internet and telecommunication services to the customers worldwide. The report alsoexplains the marketing strategies, plans, and policies of the organization. Porter five forcesanalysis and pestle analysis are conducted by the firm to identify and measure the growthopportunities and challenges in the market. Apart from this, management recommendations havebeen explained in the report to maximize the profitability and revenue. In this way, the firm hasbeen able to meet future challenges and barriers in the global world. 2
Introduction to Management Assignment Paper_2
Introduction to management Table of ContentsExecutive summary.....................................................................................................................................2Introduction.................................................................................................................................................4Description of the company........................................................................................................................4PESTLE analysis of Singtel............................................................................................................................5Porter five force analysis.............................................................................................................................6Management recommendations.................................................................................................................8Conclusion...................................................................................................................................................9References...................................................................................................................................................93
Introduction to Management Assignment Paper_3
Introduction to management Introduction The main aim behind this study is to evaluate and analyze the risks and opportunities ofthe market. Here is the discussion about SingTel Company which has been selected in the reportto explain and analyze the marketing activities and operations. It provides a diverse range ofcommunication services and solutions including data, internet, fixed, satellite and info-communication technology. Furthermore, SingTel group is a long-term and effective investor insix regional multi operators in Indonesia, Philippines, and India. A description of theorganization has been discussed in the report. In the second phase, it depicts pestle analysis toevaluate and identify the marketing opportunities, risks, and challenges. SingTel is considered asa long-term strategic investor. Therefore, they work closely with their affiliates to expand andgrow the business. The paper explains porter five forces analysis which is used by the companyto attain competitive benefits in the global world. At the end, some managementrecommendations have been given in the report in order to make strong and attractive goodwillin near future and to make a good position in front of competitors. Description of the company Singapore telecommunication limited is a Singaporean telecommunications company. It is the biggest mobile network operators in Singapore with 4.1 million subscribers. In today’s era,the firm is expanding and exploring its business activities and operations globally. There are approx 25,000 employees employed in the organization. The company was incorporated in 1879 with its headquartered is located in Singapore (Hossain & Suchy, 2013). It provides services for customers with ISP, fixed line telephony, IPTV and mobile phone. The organization is investing in leading companies in Africa and Asia, including Telkomsel, Globe Telecom, Bharti Airtel andadvanced info service. Singtel is listed on the Singapore exchange. The organization provides wider network for communication. Furthermore, the company serves consumers in Singapore, Australia, and other emerging markets through the regional mobile associates. The firm plays a vital role in the development and expansion of country (Singtel, 2017). The vision of the Singtel is to become a best communication technology firm in Asia. Customers focus, teamwork, Challenger spirit, integrity and personal excellence are core value of the organization (Ahmed, 4
Introduction to Management Assignment Paper_4

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