Developing Strategy for Event Management
Notes on developing and implementing marketing strategies, including considerations for economic climate, risk factors, and brainstorming ideas.
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About This Document
This article discusses the development of a marketing strategy for event management, using the example of Tomorrowland music festival. It covers various strategies such as customer journey, storytelling, community building, innovation, and more. It also analyzes the strengths, weaknesses, opportunities, and threats of the festival, as well as the external factors affecting its marketing. The article concludes with a discussion on the marketing strategies employed by LiveStyle, the event management company behind Tomorrowland.