This document discusses the development of an integrated marketing communication strategy for a low-volume resort. It explores various marketing channels and their contribution to communication objectives. The document also highlights the importance of integrating marketing channels to add value. It critically evaluates an integrated marketing communications plan in terms of communication strategy, channel choice, and creative content. Additionally, it provides insights into designing communication objectives for a given hospitality organization.

Development of an Integrated Marketing Communication Strategy

This assignment requires the development of an integrated marketing communication strategy for a hospitality organization.

Discover the significance of integrated marketing communication strategy in achieving objectives and explore various channels' contributions. Evaluate and design communication objectives for a hospitality organization.

Integrated Marketing Communication Strategy - Desklib

This report discusses the concept of integrated marketing communications in the hospitality industry, focusing on Mount Ephraim resort. It evaluates the various marketing channels used by the resort and their contribution to communication objectives. The report also explores the integration of marketing channels to provide additional value to consumers. It further discusses the communication objectives for the resort and justifies the selected communication channels. The evaluation of the integrated marketing communications plan and its impact on communication strategy, channel choice, and content is also provided.

Marketing

Integrated Hospitality Marketing Communications

This report discusses the different channels used by Island Resort in their marketing communication strategy, as well as the evaluation of different types of marketing channels and their effectiveness in achieving objectives.

This report evaluates the marketing channels and communication strategy used by Island Beach Resort to achieve its objectives. It discusses the use of social media, email marketing, website visits, phone analytics, contextual ads, and conversion to reservation. The report also examines the creative content, channel choice, and communication strategy employed by the resort. Overall, it highlights the challenges faced by the resort and presents an integrated communication plan to address them.

Leadership Management

Statistics and Probability

Evaluation of Island Beach Resort's Marketing Channels and Communication Strategy

This report discusses different types of marketing channels and their contribution to effective communication objectives. It evaluates the integrated marketing plan of Island Beach resort in terms of communication strategy, channel choice, and creative content. Recommendations are provided for investment in digital technology and customer feedback. The report concludes that integrated communication marketing plan has helped in building strong customer relationships.

Data Science and Big Data

Strategic Marketing

This document discusses the different forms of marketing channels and how they help in achieving communication objectives within the hospitality organizations. It also evaluates an integrated marketing communication plan along with its strategy, channel choice, and creative content.

Dublin Business School

Professional Development

Hospitality Integrated Marketing Communication

This report discusses the different types of marketing channels and how they serve communication objectives within hospitality organisations. It also covers the design of communication objectives for a given hospitality organisational situation, along with justifications for the selection and integration of communication channels. Additionally, it includes the creation of an integrated marketing communications plan that effectively meets communication objectives, and the critical evaluation of such a plan in relation to communication strategy, channel choice, and creative content.

Development of an Integrated Marketing Communication Strategy

About This Document

Integrated Hospitality Marketing Communicationslg...

Integrated Hospitality Marketing Communicationslg...

Evaluation of Island Beach Resort's Marketing Channels and Communication Strategylg...

Integrated Hospitality Marketing Communicationslg...

Hospitality Integrated Marketing Communicationlg...

Integrated Hospitality Marketing Communicationslg...

Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing Communications

Evaluation of Island Beach Resort's Marketing Channels and Communication Strategy

Integrated Hospitality Marketing Communications

Hospitality Integrated Marketing Communication

Integrated Hospitality Marketing Communications