Strategic Human Resource Management of DHL Express Company

This report examines the strategic human resource management practices of DHL Express Company. It discusses the advantages of SHRM, HRM practices, and organizational approach to managing human resources. The report also provides insights into training and development and work-life balance practices.

Strategic Human Resource Management of DHL Express Company 1
STRATEGIC HUMAN RESOURCE MANAGEMENT OF DHL EXPRESS COMPANY
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Strategic Human Resource Management of DHL Express Company 2
Executive Summary
In every changing competitive business settings in the recent world, strategic human resource
management (SHRM) is one of essential source used in attaining aggressive advantage. Strategic
resource of managing human can play role to maintain spirited advantage for different
organizations. They attain such sustained spirited gain through aiding the progress of
competencies particular to firm. Moreover, SHRM concerns with the development of the linkage
amid the aims for overall strategies of business as well as the human resource implementation
and strategy. This report also aims at investigating two different HRM practices and explaining
different recommendations why the selected approaches need to be improved. The report
illustrates how the constant improvement in operations and technological usage aid individuals to
utilize other means within its SHRM in sending their parcels together with messages to various
places around the global society. This study illustrates how ideal SHRM on the operations of
DHL express has improved its operations of forwarding along with business of chain supply
worldwide. Therefore, this research paperwork examines the SHRM with DHL express as a case
study.
Introduction
DHL express refers to the section of Deutsche Post that offers global express services of mail.
Originally, this organization was founded in early days of 1969 with the objective of delivering
document between two towns that include San Francisco together with Honolulu. Through
appropriate set of SHRM, the corporation has been able to expand its services through the global
society by late 1970s (Lichtenstein 2013, p. 105). The corporation has had huge interest in
offshore along with inter-continental deliveries, but the achievement of FedEx prompted their

Strategic Human Resource Management of DHL Express Company 3
expansion into US markets that commenced in 1983. Through the use of appropriate SHRM, this
company has aggressively expanded to different nations that at one time could not be served by
any other service of delivering parcels. Such nations comprised of Eastern Bloc, Individual
Republic of China, together with Vietnam. For extended period, DHL Express has been on
spirited competition in its business setting with share of market, but because it is a service based
corporation, it has concentrated more on its internal factors in improving its market shares. Some
of its factors include human resource management strategies with the aim of gaining competitive
advantage (Mastracci and Arreola 2016, p. 141). Therefore, this report has the primary focus of
examining strategy used by DHL express Company to manage its operations while analyzing
that this company uses to manage its human resources strategically.
Appropriate usage of SHRM has enabled DHL express to open different operational branches in
about two hundred and twenty countries globally. Apart from having various offices in the entire
globe, the corporation still experiences changes in its resource management leading to the need
of having appropriate approach in attaining the best management approach in its operations
(Nicolaides and Schoenmaekers 2014, p. 54). The changes happen in operations of DHL express
due to several factors. Some of these factors that lead to changes include advancement in usage
of technology, improved communication and transport networks, along with the channels of
communication that are modernized. Such differences in strategic management of human
resources by the company have enabled it to operate within the society that find the alternative,
cheaper means, comfortable, and convenient approach in communicating and sending their
goods to various destinations. With all changes brought about by SHRM in operations of DHL
express, the company is able to focus its operations on the ideas and views that allow the
operators at different departments to attain quality work in operations that deal with express

Strategic Human Resource Management of DHL Express Company 4
deliveries. The strategies have allowed the company to improve in its operations of global
delivering of freight through road transport, air, and rails in different places as per the request of
clients (Sołoducho-Pelc 2013, p. 49). The use of essential strategies has ensured the company to
offer appropriate solutions in its warehouse. The improvements in warehouse through the use of
SHRM have been evident in the manner different goods and services are offered within the
company. The strategies have improved the storage in warehouse, repairs to different machines
for operations, improved packaging of customer’s products, and timely delivery of mails
internationally, together with involvement of several other services that transacts with logistics.
Strategic Human Resource management for DHL Express Company
The focus that the SHRM has on operations of DHL express’s supply chain has enabled the
corporation to operate while focusing on improving two essential departments. These
departments include delivery of mail globally and transport as well as logistics sector (Tadić,
Zečević, and Krstić 2015, p. 327). Instances of globalization, advancement in information
technology, and advanced usage of internet have made the company to use appropriate
techniques in human resource management to narrow down the gaps that might exist in
operations of DHL Express and other organizations that are dealing with similar services and
chain of supply. All strategies in human resource management have made DHL express to
experience progressive changes in its daily operations. For example, operation strategy presented
by SHRM of the supply chain of this company stays to be crucial element that leads to
achievement of the supply chain of organization (Ward, Berensen, and Daniels 2018, p. 477).
The process enables the company to be capable of overseeing the process that deals with
integration of every plan in operation of the company. SHRM has emerged in business

Strategic Human Resource Management of DHL Express Company 5
operations as the vital concern in tandem with the ever-increasing attention being offered by the
companies such as DHL express to strategy.
Economic environment for different business companies such as DHL express is changing
rapidly. The strategic changes in management of human resources are characterized by different
phenomena as changing demands of clients and investors, globalization, end ever-increasing
completion of product and market. To compete successfully in changing environment, DHL
express continually focuses its SHRM to improve its performance (Žeželj 2013, p. 402). The
Company focuses on attaining effective strategy in managing its human resources through ideas
that involve reducing costs, innovating different products and processes along with improving
productivity, quality, and speed to market and offer services. Furthermore, strategic human
resource management of DHL express represents the relatively advanced transformation in the
sector of management of human resource (Akingbola 2013, p. 231). SHRM in this company
remains to be concerned with the function of systems that deal with human resource management
as the way of attaining competitive advantage. SHRM has made DHL express to become aware
that successful policies and practices of human resources might improve performance in various
sectors (Dietrich 2018, p. 11). These sectors comprise quality, productivity, and performance of
finance. Therefore, SHRM in the DHL express comprises of transactional operations that is
possible to handle in-house or easily outsourced.
Advantages of strategic human management resource in DHL Express Company
SHRM has offered several advantages to operations of DH L Company in the global market. For
instance, SHRM has ensured that the company has able workforce and cost-effective resources
for its operations. It has as well led to strong legal framework that company uses in improving its

Strategic Human Resource Management of DHL Express Company 6
operations. It has also improved information and technology usage in delivering quality products
and services to different clients in its areas of operations (Frey et al., 2017, p. 123). The use of
SHRM as led to globalization and improving process of consolidation within the operations of
the company. The strategy has led to able man fore to support operations of the corporations
since the company has a pool of personnel with great managerial, skilled, and technical
workforce. It has ensured the company to have both learned and unlearned workforce that
supports the company to attain its set objective (Hui, Tongyang and Guonian 2017, p. 1439).
Existence of cost-effective operations has enabled the company to be capable of tracking records
of advancements especially in the sector of improved services that deals with several parcels.
Therefore, SHRM has helped in the provision of a wide variety of bulk that is transported to
different destinations that fulfill the basic needs of different persons. Moreover, through SHRM,
DHL Express has been able to create a strong legal framework for its operations. The idea has
helped that company to have strong competitive powers over its arch rivals in the business of
dealing with services of mail.
DHL Express organizational approach to managing its human resources strategically
DHL Express is well-known as an organization that handles worldwide logistics solutions across
boundaries and it recruits and employs thousands of individuals in two hundred and twenty
nations. Therefore, process of managing as well as maintaining the firm worker-employer
connections means that the company has to focus on a number of strategies to be set in place to
engage every worker at all levels. The company work by involving a varied range of techniques
to combat challenges. Such ideas can contribute to professional together with individual
advancements (Clarke 2015, p. 37). It, therefore, means that this company offers its employees
the much-needed training that is essential in making them be fit forever more demanding

Strategic Human Resource Management of DHL Express Company 7
operations or tasks. Such ideas have enabled this company to manage its human resources
strategically. It has enabled workers to experience the impact of their operations and that of the
team’s initial hand and see their major contributions Appreciated and recognized (Greco and
Aiss 2015, p. 127). The company also ensures that its human resources are managed strategically
by ensuring that it uses local partnership. The local collaboration help in supporting different
signs of progress of nationals in the business of DHL express. The company has also focused on
strategizing its position on development of leadership as a way of promoting strategic
management of its human resources in markets.
Fulfilling the needs of targeted customers and scanning of environment
The idea remains to be an essential component that ensures that DHL express manages its
human resources strategically. The Company is concerned with several series of different events
in order to ensure that the clients get satisfaction with rendered products and services at any
specified moment (Keçecioğlu and Yilmaz 2014, p. 6238). The Company has focused on the
need for its operators to implement the “parcel 2012 Production” concept. The idea targets at
reorganizing process of operations that eventually aid in instances of reducing cases of shifts in
operations. the use of such aspects has significantly ensured the existed of efficient sorting along
with transportation of emails that lead to improved efficiency while on the other end lowering
value for series of supply.
Performance and motivational training with education
Operations of DHL express have taken wide initiative that targets at developing its talent by
introduction of establishments of learning. These establishments comprise DHL Asia Pacific
Center for learning together with university for logistics management of DHL. Conversely, DHL

Strategic Human Resource Management of DHL Express Company 8
express has founded and launched its Deputy Country manager program in early days of 2008 in
Singapore (Lin 2015, p. 297). The program launched had started to operate in early month of
2006. It aimed at developing the talent pool that will be groomed with the aim of becoming
senior executive. The executive was to be capable of assuming programs of country manager
who was assigned the talent to operate in another Pacific nation in Asia. The operator was to
operate under the guidance of the local manager of the country. Every program is well designed
based on the specific needs of talents in particular skills as well as competencies. The idea of
assigning the deputy county manager with the fundamental responsibilities helped them in
developing in their areas of operations. Therefore, through effective training and performance,
DHL express has ensured that its human resources are strategically placed into usage (Mazi
2015, p. 20). The mentioned idea ensure that DHL express manages its human resources in a
strategic manner by stepping up to advance to advanced heights of performance and
HRM practices of DHL Express Company
DHL express operates by use of different HRM practices to manage people effectively for
performance. These approaches targets at creating a more flexible, open, as well as caring style
of management so that every stakeholder involved in the operation of the industry can be
motivated, developed and managed in the manner that they offer their best towards supporting
mission of the company. The use of appropriate HRM practices stays to be instrumental in
assisting the company to attain objectives of operations while enhancing its productivity
(Dietrich 2018, p. 13). Some of the HRM practices that DHL express uses include safe, healthy,
and happy working place, recruitment selection, work-life balance, training, and progress,
together with compensation. The use of different HRM practices has helped the company to
focus on achieving the high level of performance of firm. All the strategies are related to

Strategic Human Resource Management of DHL Express Company 9
economic outcomes while some are linked more to staff turnover (Nazim-ud 2013, p. 81). The
HRM practices aid the company in attaining its operational goals annually. The two HRM
practices in consideration include training and development along with work-life balance.
i. Training and development
This practice of HRM in DHL express is vital in supporting the company to attain its set mission
and vision in the markets. Training together with development of this company are functions of
HR management that comprise of orientation of new workers, training employees on job skills,
training of leaders, and improving professional advancements (Trebble, Heyworth, Clarke,
Powell, T and Hockey 2014, p. 571). These activities tend to improve job skills of workers in
their present posts as well as furnish them with required abilities and capability to cross-practical
task that can improve their worth to DHL express Company. Moreover, professional progress
supports the succession planning of this company through techniques of preparing future leaders
for higher levels of duties or jobs and more responsibility (Muhammad, Azad, Hoque, and Beh
2015, p. 8)Therefore, functions of HRM approach on training and development reflect promotion
from within operations together with support of work goals of workers.
ii. Work-life balance
The company work by ensuring that every stakeholder operates with the appropriate balance of
work and personal life. Implementation flexible schedules of work offer employees with
different options of telecommunication and training different supervisors to spot signs of stress
of place of work (Tripathi 2014, p. 293). Such moves suggest that the culture of the company
supports workers to be capable of attaining balance of work and life. However, these
responsibilities develop the results-oriented working settings. Such environment is attained

Strategic Human Resource Management of DHL Express Company 10
through this HRM practice in DHL express Company since they enable greater efficiency (Yu,
Bei, and Butt 2017, p. 248). The attainment of greater efficiency helps in increasing the time
workers possess to devote to obligations of their family together with individual endeavors.
Recommendations for improvement
There are a number of measures that are recommended to improve HRM practices of the
company. The recommendations are necessary as development agencies in the DHL express seek
to enhance their internal operational settings (Sorina and Burtaverde 2013, p. 69). Some of the
recommendations include the need to establish flexible models of staff. The idea will ensure the
right staff is in place for different operations in line with mail services of DHL express. The
other recommendation for the management of company is to focus on developing robust
mechanisms of collaboration that make it simple and easier for workers from different
apartments of company and different organizational culture to operate as a team. Furthermore,
there is a need to create incentives that work with the aim of retaining targeted skills and to
motivate workers in the direction of desire business practice together with help (Rosa et al.,
2014, p. 5). There is a need to improve ideas that aim at scheming performance supervision
structures in approaches that successfully join output of staff to developmental outcomes. The
other recommendation on the use of these HRM approaches by this company is that there is the
need to overcome the challenge that concentrates on attracting and rewarding quality staff while
containing the costs of administration. All these recommendations can help in improving
management and outputs of DHL express in competitive business sectors that deals with mail
services.

Strategic Human Resource Management of DHL Express Company 11
The company has to concentrate on how it can be capable of introducing best practices for
training workers and improving their developments. The need to have appropriate practice can
help the company to boost its operations by working as per its set budget (Mazi 2015, p. 24).
Therefore, company will be able to automate chares as well as measures of performance by use
of different data that can eliminate instances of operating changes. The need to utilize integration
system by the company can help it to monitor training and development of different workers
across every department of an organization. By focusing on these recommendations, DHL
express can be advantageous to perform in more than a single manner (Anda-Bianca and
Roxana-Elena 20123, p. 21). The ideas can help in improving the commitments of workers,
improved skills together with productivity, decreasing levels of absenteeism and instances of
turnover among workers, and further enhance performance and efficiency of workers. Therefore,
idea of on through both of the strategies of HRM can help the company to have a fair blend of
major SHRM in operations.
Why these HRM practices need improvement
All HRM strategies used by DHL express need improvement. The need for improvement arises
because, in present business society, it is assumed that the major asset of any department within
the organization concentrates on individuals. The need to improve training and development
approach is vital in operations of this company (Walk, Schinnenburg, and Handy 2014, p. 997).
The need is vital as it can help in improving process of recruitment and hiring or replacement of
workers. Such ideas can help in improving the company’s quality, productivity, profitability,
satisfaction of its customers, along with the image of the company. The company can improve
this HRM practice as it has been having negative effects on process that it uses on coordinating
and motivating different workers (Stackpole 2015, p. 15). Therefore, for DHL express to

Strategic Human Resource Management of DHL Express Company 12
function effectively, it needs to ensure that every individual is composed and understands
organizational beliefs, they are ready, willing, and able to operate properly. The need to improve
these HRM strategies as used by this organization is essential presence of less number of
individual in management positions have affected operations. It had to lead to myriad issues that
have greatly hindered the organization's performance (Schapiro, Gregory, Landau, McCloskey,
and Turk-Browne 2014, p. 1742). It has also lead to lack of motivation, lack of internal process
of communication, lack of coordination, conflict of interest, undefined responsibilities, and lack
of appropriate training during recruitment and orientation process among other factors.
The need to attain work-life balance requires necessary changes to help workers to have effective
balance of their operations. Any change that comes in the life of individuals needs to develop the
necessary direction and leadership with the commitment to objectives of an organization. The
management needs to initiate change as well as develop different expectations that are not met to
avoid cases of frustration and worsening such situations among workers (Mastracci and Arreola
2016, p. 142). Therefore, implementation of every HRM practices within DHL express should
concentrate to be done professionally. Besides, implementation of work-life balance has to be
done after proper diagnosis to choose the appropriate device for every individual case with the
aim of improving productivity and well-being of every individual worker. Additionally, HRM
practices of this company have to be improved because of the cases of increasing uncertainty in
its business settings (Keçecioğlu and Yilmaz 2014, p. 6239). There is a need for many
development agencies of DHL express to adjust their internal practices of management to
improve the quality and influence of their policies and programs of operations.
Improvements of the HRM practices in DHL Company have to be improved in order to boost its
supply chain in different destinations. The improvement of these practices can help the company

Strategic Human Resource Management of DHL Express Company 13
to be capable of incorporating varied discounts or gifts to their freights together with charges of
transportation of different mails (Hatch 2013, p. 86). Such improves can be essential in attracting
a large number of customers to the company’s systems. The idea can aid in maintaining loyal
customers that can continue with their operations of seeking different services that the
organization offers such as freight transportation along with mail deliveries. The need to improve
HRM practices is useful as it allows the company to incorporate several applications of
advancements in technological techniques like internet with e-commerce to offer best services.
The improvement can help the company to use different services in their process of chain of
supply to enable it to work efficiently while transferring data from one region to another
(Dietrich 2018, p. 15). Besides, improving HRM practices is essential as it helps in ensuring that
workers get time for their personal advancements rather than concentrating on Company for
extends period without having time for their personal issues and families.
Conclusion
From this research work, it is evident that strategic human resource management plays an
essential part in operations of DHL express around the global marketplace. This SHRM perform
vital functions that help in improving the company’s transactional operations. Such
transactional functions comprise of huge benefits to the company’s administration, record
keeping, together with new worker and processing of payroll. Besides, it is clear that good HRM
practices within an organization are useful. They help an organization to attain set departmental
goals as well as objectives.

Strategic Human Resource Management of DHL Express Company 14
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