ASTML Nescot BTEC Unit 4: Leader, Manager Roles and Functions Report

This report, prepared for a BTEC Level 4 Higher National Diploma in Business (Entrepreneurship and Small Business Management), Unit 4 – Management and Operations, examines the critical distinctions between the roles of leaders and managers within an organizational context. It explores the characteristics, responsibilities, and functions of each role, emphasizing the importance of both leadership and management in achieving organizational goals, with a particular focus on Amazon's operational strategies. The report highlights how leadership inspires and directs individuals, while management focuses on planning, organizing, and controlling resources. It also discusses how leadership and management adapt to different situations, referencing Amazon's business practices and the need for flexibility in a changing business environment. The report covers how managers and leaders can drive employee motivation and achieve organizational objectives. The document also includes references to relevant academic sources.

College: ASTML Nescot
Department: BTEC Level 4 Higher National Diploma in Business
(Entrepreneurship and Small Business Management)
Module number and title: Unit 4 – Management and Operations

Contents
Introduction:...........................................................................................................................................2
1: Explain the difference between a leader's role and a manager's function.................2
Leader:..............................................................................................................................................3
Manager:..........................................................................................................................................4
1.1: What are the differences between a leader and a manager? Describe their
characteristics and roles................................................................................................................5
2: Describe and practice the roles and responsibilities of a leader and manager in
specific contexts...................................................................................................................................6
2.1: Explain how leadership and management function in different situations.........6
Management to leadership:......................................................................................................7
Amazon's management functions include the following:...............................................8
Reference:...............................................................................................................................................9

Introduction:
Amazon is a big undertaking based on the web. Amazon has a huge number of
satisfied customers. An emotional impact has been triggered within the industry as
a result of the growing effort factors and changes that have been brought about
with the assistance of globalisation. This emotional impact calls for the successful
development and execution of business procedures by means of outstanding task
management. As the field of activity management has become more prominent, it
has been stressed that the outstanding work performed by authoritative
substances, including as directors and pioneers, may be evaluated to select the
most effective item systems for conforming to hierarchical stipulations. It is
anticipated that the operation of an Amazon association as well as its management
will be described in this study. In order to achieve authoritative goals in an easy and
convenient manner, Amazon needs to gain the upper hand in this cutthroat market
and adapt the actions of the association to the target of the association. It is the
major responsibility of the administration to take care of the general affairs of the
association, while the activity division is responsible for handling each of the
association's tasks to ensure that the association has the upper hand in any
situation. Let's say that Amazon, which runs a very profitable online store, wants to
maintain its dominant position in the sector. In that circumstance, the association
needs to have a leader whose responsibilities include giving every employee the
ability to take on the level of responsibility that is appropriate for them.
1: Explain the difference between a leader's
role and a manager's function.
In the realm of business, global managers and leaders are frequently confused with
one another, despite the fact that their roles and responsibilities are virtually
indistinguishable from one another. It has become abundantly evident for almost all
production endeavours that the primary purpose of enacting business venture

highlights within the cutthroat competition is to achieve further improved
usefulness, better, an ideal increase, and forceful advantage. Supervisors and
leaders have a significant role to play in the achievement of these objectives, as
these elements of an organisation are the fundamental columns in acting as
authoritative treatment highlights concerning control and execution. They are
always improving themselves, and each individual is individually responsible for
demonstrating the leadership principles through their day-to-day activities and
progress. Our Leadership Principles describe how Amazon approaches undertakings,
how leaders of pioneering companies lead, and how we safeguard the customer's
interests in the choices we make. Our distinctive Amazon culture, which is
exemplified by our Leadership Principles, bestows upon us the ability to pursue with
tenacity the objective of making Amazon the most customer-focused organisation
on Earth, as well as the most remarkable manager and the safest place to find
employment.
Leader:
An individual who inspires and directs people toward the accomplishment of
an organization's overall mission is referred to as the leader of that
organisation. They make it their responsibility to ensure that the members of
their group are motivated to work productively toward the accomplishment
of their shared goal or purpose. On the other hand, a manager is a person
who is responsible for ensuring that the members of an organisation are
working productively toward the realisation of a predetermined goal.
Leadership is the most important component of a company because it lays
the foundation for individuals and organisations to positively contribute to
the enterprise's productivity by guiding and encouraging them to implement
their critical strategies. This makes leadership the most important

component of a company. This indicates that the manager is responsible for
ensuring that the asset's distribution and use are controlled to the expected
degree. This demonstrates that the decisions made and actions taken by a
supervisor are what differentiate a leader from a director. A director is
focused on ensuring that jobs are completed, regardless of whether they are
coercing employees. In contrast, the primary objective of a leader is to gain
the assistance of other people so that the tasks can be completed. Unlike a
leader who makes an effort to inspire those under their charge, a supervisor
compels those under their watch to draw upon both negative and positive
reinforcements.
The three basic duties are as follows: (1) to provide a dream; (2) to establish
powerful communication conventions and authoritative structure; and (3) to
be a powerful good example.
• Motivate and inspire others;
• Facilitate collaboration and delegation;
• Manage time effectively
Manager:
A manager is an individual who is responsible for driving a group toward the
completion of a certain project, planning the work strategy, and planning for the

future. The extraordinary capability lies in the ability to cultivate the systems and
put them into action within the Amazon association. There are many different kinds
of supervisors working at different levels inside the association. The primary
responsibility of a manager in an organisation is to oversee the operation of
business venture capacities in such a way that hierarchical positive aspirations and
goals are adequately satisfied. The administrator is responsible for carrying out
specified provisions in order to comprehend authoritative desires. These provisions
include task planning, task oversight, task coordination, task designation, and task
control. Aside from that, supervisors are responsible for carrying out all activity
highlights in an appropriate manner so as to maintain hierarchical practise and
rigorously control all beneficial activities. Insight and knowledge of the executives,
the ability to have productive discussions, excellent assignments, productive use of
time, the ability to face challenges, and effectively administer commitments are
essential qualities for an administrator to have in order to fulfil their responsibilities.
Directors lay forth the vision, objectives, and challenges for any given association,
and executives have conversations with workers about the vision, the venture, and
the goals. One of the most important characteristics of a pioneer is their willingness
to communicate their goals and desires with their representatives.
1.1: What are the differences between a leader and
a manager? Describe their characteristics and
roles.
In the world of business, management and leadership are frequently
confused for one another, despite the fact that they serve distinct functions.
Employees are ultimately accountable to the leaders of an organisation for
receiving information regarding the organization's ideas and objectives. The
following is a comparison of the responsibilities of the manager and the
leader in a certain organisation:

In addition, each entity shares some capabilities with other entities due to
the similarities in their characteristics and advancements. In more serious
circumstances, however, it may be essential to recognise that management
and control are two distinct concepts. Leaders are responsible for ensuring
that the conditions and organisational goals established by managers are
met. They do this by implementing important procedures that are resilient
and by motivating staff members to contribute to quality outputs that result
in successful outcomes. In addition to this, leaders and executives have a
propensity to observe distinct theories and patterns with a theoretical
discussion board in order to steer essential processes that will be
demonstrated to be beneficial and productive in the workplace.

2: Describe and practice the roles and
responsibilities of a leader and manager in
specific contexts
2.1: Explain how leadership and management
function in different situations.
Amazon's Capabilities, the Roles of Managers and Leaders in Specific
Situational Contexts Given the Changing Financial Aspects of Business and
the Venture ClimateBecause of the nature of this circumstance, both the
position of a leader and the administrative forces have demanded flexibility
in accepting change. Because of the uniqueness of this situation, certain
Amazon states were considered in order to grant lawful authorization for the
operational activities of the word-related organizations.It is envisaged that
adaptability and change will drive the course of, generally speaking, faultless
execution. Within the competitive realm of modern-day business, an
organisation is able to obtain both a powerful benefit and a successful
general performance. (Simiyu, 2015).
The head of the Amazon venture/association plays a variety of roles inside
the organisation, and the directors are concerned about playing a variety of
roles in the activities of the Amazon association. As a result, the roles of
manager and leader are carried out in a specific manner, which includes the
following:
Management to leadership:
It has become abundantly clear that changes in hierarchical positions are
fraught with unpredictability and have the potential to affect the overall
presentation by making use of unknown components and complexities. In

this way, the leaders might also promote contemporary control ideas as an
additional option. Because it invests a large amount of time and effort into
integrating changes achieved via a variety of channels, contemporary control
theory has been able to evolve to the point where it can deal with activities
in a time and cost-effective manner. The association invests a significant
amount of time and effort into cultivating fruitful relationships with its
customers. In this manner, in order to make and control customer
connections in the appropriate manner, the company Amazon can contribute
to employing adjustments in their production method. As a result of this, it is
expected of the director that the works of art strategy will be formatted in a
certain method that might reduce costs while also meeting the requirements
of customers in the correct way. It has been abundantly evident that
management's hypotheses have, in the essential sense, been suitable for
dealing with the components of activities to plot carefully and control
effectively. Aside from that, the extraordinary ways that pioneers have
developed can assist in shifting the authorised assembly freedom to a
general blast bearing.
Amazon's management functions include the following:
Want presents the greatest obstacle for business when it prioritises the
happiness of its workforce. Managing a group of employees is one of the
most important responsibilities that you have as a leader or manager. It is
vital to manage a group of workers with reliable methods and innovation
because doing so makes it possible for the production opportunity to
increase by motivating the staff and addressing the wants that they have.
The enterprise strategy can be improved by removing unsatisfying instincts
and replacing them with satisfaction stimulators. This would make the
strategy more effective.
It is also possible that this will contribute to the development of codes and
recommendations that can assist in preserving the high level of performance

that is associated with using Amazon in a methodical manner. Included in the
functionality of account control are the domains of finance, marketing,
human resources, and corporate social responsibility. The task that is done
utilising the manager and supervisor characteristics can unexpectedly
change due to variations in technique in accordance with the requirements
and circumstances of the company.

Reference:
1. Darkazanli, Wael. (2021). The Project Manager Role: Management or
Managing?
2. Simiyu, Andrew. (2015). ROLE OF LEADERSHIP IN ORGANIZATIONAL
DEVELOPMENT. Journal of Management Studies.
3. Ahmed Khan, Zakeer & Nawaz, Allah & Khan, Irfan. (2016). Leadership
Theories and Styles: A Literature Review. Journal of Resources Development
and Management. 16.