role and responsibilities of marketing in the context of an organization

Department: BTEC Level 4 Higher National
Diploma in Business
(Entrepreneurship and Small
Business Management)
Module number and title: Unit 2 – Marketing Essentials
R/508/0486

Contents
Unit 2 Assignment............................................................................................................ 2
1 Marketing Fundamentals........................................................................................... 2
2 LO1 Describe the responsibilities of marketing and how it interacts with other
divisions........................................................................................................................... 2
2.1 An overview of marketing's responsibilities may be found here.........................2
2.1.1 Clientele requirements..................................................................................3
2.1.2 Anticipation of user requirements.................................................................3
2.2 Usefulness........................................................................................................... 3
3 P2: Explain the role and responsibilities of marketing in the context of the
organisation..................................................................................................................... 3
3.1 "Marketing is a systematic approach to achieving..............................................4
3.2 Tesla's PR & Publicity.......................................................................................... 4
3.3 Marketing and HR (Human Resources)................................................................4
3.4 Finance and marketing........................................................................................ 5
3.5 Promotion/Customer Service...............................................................................5
3.6 Advertising and production management...........................................................5
3.7 This section deals with the relationship between marketing and IT....................5
4 Reference.................................................................................................................. 6
1

Unit 2 Assignment
1 Marketing Fundamentals
Customer satisfaction is a key component of Tesla's marketing strategy, and it
involves everything from analysing market conditions to creating financial
relationships to making sure customers are happy. When it comes to promoting,
getting the correct product, organisation, or mind in front of the right people at
the right time, place, and price is all about using the right development methods
and persuading others to buy it. This "appropriate" rule can be used by all
selling frameworks. Analyzing potential clients' requirements and desires, and
then matching or exceeding their expectations, is the art of selling.
2 LO1 Describe the responsibilities of
marketing and how it interacts with other
divisions.
2.1An overview of marketing's responsibilities may
be found here.
Marketing is the process of procuring and distributing products in order to
satisfy the wants and needs of potential customers. The ability to move and
store products, as well as gather market data to better serve customers, are all
critical selling features. Marketers need to be able to anticipate client needs as
well as develop strategies to increase revenue. (2014) Wirtz In order to succeed
in the field of marketing, you'll need the following skills and responsibilities.
2.1.1 Clientele requirements
Customer demands are identified by marketing. An important part of this
process is gaining an understanding of what motivates the customer in the
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