Digital Analytics: Metrics, Optimizations, Pros and Cons of SEM

RUNNING HEAD: DIGITAL ANALYTICS 0
Digital Analytics
Table of Contents

DIGITAL ANALYTICS 1
Introduction............................................................................................................... 2
History and Evolution.................................................................................................. 2
Introduction to Metrics and Optimisations.........................................................................2
Search Engine Marketing Methods and Metrics...................................................................3
Search Engine Optimization Tools...................................................................................4
Search Engine Optimization Tools...................................................................................4
Process of Search Engine Marketing................................................................................ 4
Pros and Cons of SEM................................................................................................. 6
Keyword Research Tools.............................................................................................. 7
Conclusions............................................................................................................... 7
Bibliography........................................................................................................... 8

DIGITAL ANALYTICS 2
Introduction
Search engine marketing is a method or a technique of internet marketing activities
which involves promoting the activities related to websites who increase their visibility in
searching engine results pages through its paid investments. SEM used to increase the
visibility of websites in all the result pages in search engines. Search engine marketing has an
alternative and referred to as a paid search or pay per click. A search engine gives consumers
to find connectivity with all its relatable information’s that is available via internet
environment. From the perspectives, search engines marketing enable them to put advertising
on search engines to target customers (Search Engine Marketing, 2019).
Search engines have an important and vital tool for travel planners. All the
information should be considered with increasing more number of researches to the
consumers. The majority of new people build to develop the main performing of query on
various search engines. In search engine marketing, the researchers consume exactly with the
right timing to optimize when they provide with such new information’s. With the industry in
organic search and search engine optimizations are paid with different amounts and exclusive
to pay with search advertising. SEO and pay per click are effective tools and also called paid
placement (Rouse, 2019). The report focuses on the concept of how a search engine
optimizes with metrics and optimizations.
History and Evolution
The effective team of search engine marketing is the most popular in 2001 and it is
the biggest umbrella in act of huge marketing websites via different and effective search
engines, it improves the rank of particular websites which are mostly searched by different
person. According to the definition, it is a term that states to paid search and SEO. It depends
upon the rise and complications of engine optimization with its specialty and complications
of marketing tactic from paid searches. It is unclear with a shift from search engine
marketing, that SEM was misused with credible sources like Wikipedia (Pitts, 2019).
Introduction to Metrics and Optimisations
A search engine uses high standards of algorithms which ensure most and upcoming
results in return of search that include locations and other information’s. SEM is being
considered as the most efficient in marketing dollars. The two primary searches network
those SEM professionals targets are Bing Ads and Google Adwords. These two different will