Digital Marketing: An Effective Tool for Promoting and Growing Businesses

DIGITAL
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Overview.....................................................................................................................................1
SEM working with examples......................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Digital marketing is a tool which is used by organisations to promote their offerings and
spread awareness in public by effective understanding and use of internet and social media. The
digital marketing techniques and strategies are utilised for improving the visibility of company's
website on the SERP's (Search Engine Results Pages) which are also known as search engine
marketing. It is a very effective form of internet marketing and promotional technique in which
website presence is enhanced by using paid advertisements. It can be merges with SEO (Search
Engine Optimisation), this is a tool which rewrites and adjust the content for attaining higher
ranking within the result pages for enhancing listing and known as pay per click. Some of the
sources which are used by companies are Google Ads, Yahoo Search Ads etc. which are most
popular and commonly used by firms (Chaffey and Ellis-Chadwick, 2019). Nowadays, digital
advancement and technology is becoming part of day to day life of people, therefore, digital
marketing is also acquiring huge place in marketing field. Number of customers shopping
through online applications are increasing continuously which increases the need for SEM and it
is becoming a necessary strategy for company to use for reaching to higher number of customers
and population. It enables organisations and business to enhance their brand awareness in public,
improving availability of their in market and generating better revenue which results in higher
number of profits. Companies can gain competitive advantage over others in market by using
this tool effectively, by rendering exactly what is required by consumers on right time and at
right place.
MAIN BODY
Overview
Search Engine Marketing includes sequential steps which are proceeded for improving
traffic into websites for firms so that higher rankings can be given to search engines. This tool of
digital marketing assist marketers to manage and optimise paid search ads so that budgets,
research, bidding, etc. can be controlled. Along with this it will help in generating, analysing and
predicting outcomes with is important for websites as well (Kannan, 2017). It is important for
websites because it brings targeted audience with the help of particular keywords to be at top on
results. For example, Bing ads and Google AdWords are some of the finest tool which are
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