Search Engine Marketing: Tools and Techniques for Digital Advertising

Digital Marketing
Simbound Game Raport

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Current practices in industry and experience of Simbound Simulation game.............................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Search engine marketing is tool that used to enhance the visibility of website in any of the
search engine results (SERPs). It also known as paid search or pay per click (PPC). It involves
the process to generating website to purchase ads on search engine (Lui and Au, 2017). For
example, google is search engine which advertise companies through broadcasting ads on
software. It is best way to use tools and techniques and make it more better experience on this
platform. It has many techniques and strategies that will be used in digital marketing such as
SEM keywords research, Search engine optimization, Pay per click advertising. It is an umbrella
that used to increase the brand's search visibility and make the brand to appear more frequent in
search. It involves a paid SEM strategy and SEO strategy or both. The most commonly used
platform are google and bing. Google ads is famous SEM platform, billions of google accesses
use this platform a day, that will be useful to get in front of large variety of audiences. Bing ads
is another widely used platform after it. There are many campaigns and Ad groups and going on
this platform that they has their own unique goals, budget, bid strategy and targetting settings. As
in this report Yellow Website apple has created and some campaigns are going under this relate
to like Search engine marketing, E-mail campaign and created landing pages for that website.
Through this experiences many tools and techniques were used in order to increase the visibility
of website among all. The report include realistic view of performance in campaign and how an
individual is showing marketing plan, campaign, google ads, keyword research and competition.
In this report covers overall experience of simbound simulation game, in which search marketing
technique has been used to sell its product without impacting real money and brand.
MAIN BODY
Current practices in industry and experience of Simbound Simulation game
Search engine marketing
It is kind of digital marketing that include the promotions and improving the visibility of
website through using search engine pages by using paid advertising. It incorporates the search
engine optimisation (SEO), that facilitates in website content and its architecture to get better or
higher ranking in search engine page to foster pay per click (PPC) listings (Clarke and et.al.,
2018). Its importance has increase due to number of website on searching platform in late 1990s,
it helps the people to find the information quickly. The term “search engine marketing” was
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