Digital Business: ASOS Plc and the Impact of External Factors

Digital Business

Table of Contents
Introduction......................................................................................................................................3
Digital business...........................................................................................................................3
Digital business & traditional business models:.........................................................................4
Factors which facilitated to intake digital businesses: ...............................................................5
Main Body.......................................................................................................................................5
About ASOS Plc:........................................................................................................................5
Mode of operation:......................................................................................................................5
Market segment:..........................................................................................................................6
Mission & Vision:.......................................................................................................................6
Key factors responsible for growth of ASOS Plc:......................................................................7
Impact of external factors of digital business operations on ASOS Plc:....................................8
Conclusion ......................................................................................................................................9
References......................................................................................................................................11

Introduction
Digital business is defined as usage of technology for creation of new values within
business models, customer experience along with internal capabilities which are liable for
supporting their core business (Chaffey, Hemphill and Edmundson-Bird, 2015). It denotes
formulation of new business designs through blurring of digital & physical worlds. For
understanding the concept of digital business, ASOS Plc is taken into the consideration. They are
British online cosmetic and fashion retailers who emphasise on young adults. This report
comprises of key issues related with key issues of digital business, modes of operation,
description of business, factors behind growth of the business and external factors.
Digital business
This term comprises of both traditional players as well as digital-only brands who are
altering their businesses through the utilisation of digital technologies. Basically, digital business
is liable for creation of competitive edges depending upon unique combination of both physical
& digital resources. ASOS Plc deals within clothing industry as well as online shopping and their
products comprises of accessories, shoes, clothes and beauty. They are making use of digital
business and this acted as strongest factor which made them a step ahead from their competitors
like Arcadia who are present within the market from longer time frame as they (rivals) still make
use of traditional methods of sales (Darics, 2015).
Digital business & traditional business models:
A form of creation of values depending on development of benefits to customer through
the usage of digital technologies is referred to as digital business model. This aims at generation
of relevant affirmative edge for which consumers opt to pay. When the emphasis is on
transaction of services and products which involves all those activities for exchange is referred to
as traditional business model. This involves a manual process where goods can be physically
inspected before they are being purchased (El Sawy and Pereira, 2013). The distinction between
both of them has been illustrated below: