Digital Business: ASOS Plc and the Impact of Digital Methods

Digital Business

Contents
Introduction......................................................................................................................................3
Digital Business......................................................................................................................3
Digital business and traditional business models...................................................................3
Factors related with digital business.......................................................................................4
MAIN BODY...................................................................................................................................4
About ASOS Plc:....................................................................................................................4
Mode of operation..................................................................................................................5
Market Segment......................................................................................................................5
Mission and Vision.................................................................................................................5
Key factors related with growth of business..........................................................................6
Impact of the external factors on the digital business operations...........................................7
CONCLUSION................................................................................................................................8
References......................................................................................................................................10

Introduction
Digital business exists as a subset of E-commerce platform that is based on technology and
leads entrepreneurs to generate more value in the market. The main aim of digital business is to
generate more effective business model in order to increase customer experience. Along with this
it formulates new business design by representing digital and physical mode of business. This
report is written from the perspective of ASOS Plc. They operate their business in the cosmetic
industry through the mode of E-commerce platform or digital method in order to target young
adults (Westerman, Bonnet and McAfee, 2014). Further, this report highlights on description of
digital business, modes of operations and factors for the sustainability of a business.
Digital Business
These terms comprises of those factors which are related with digital brands and are
altering business factors by the implementation of digital methods. The main aim of digital
business is to gain competitive edge by developing a unique and effective combination between
physical and digital resources. In the context of ASOS Plc, management operate their business in
clothing industry as well as cosmetic industry. So with the implementation of digital methods it
works as a positive factor for organisation because it leads management, to gain competitive
edge from the rivals which are performing their business in similar industry.
Digital business and traditional business models
Digital form of business for generating more value leads the management for the
development of organisation that is related with business model. The major benefit to implement
digital modes is to develop positive factor by which organisation is able to get high prices from
the buyers through providing high consumption value in the products. On the other side,
exchange and transaction between buyer and seller on manual basis is refers as traditional
method for business. Moreover, the difference between on this is mention as underneath.
 Cost- In order to start a business with the utilisation of digital technology, management
can invest small amount of money in compare to traditional business. This results it is
easy for management to enhance their profitability by reducing various cost such as rent,
staff utilities and many more.
 Consumer convenience- The major benefit which is earned by the management of
ASOS Plc is that it is easy for consumers to approach their products from their