Digital Business: Growth, Factors, and Impact on Operations

Digital Business

Table of Contents
INTRODUCTION...........................................................................................................................3
Brief description of the business, their mode of operation, the market segment etc. ...........4
explanation of the key factors which may have been responsible for the growth of your
selected digital business.........................................................................................................8
Identify and explain how these external forces may impact on the businesses operation ....9
CONCLUSION .............................................................................................................................10
REFERENCE.................................................................................................................................11

INTRODUCTION
Digital business is a creation of new business which creates values in business models
customers experiences and internal capabilities that supports their core operations. Digital
business creates competitive edges based on unique combinations of digital and physical
resources. These offers things that others cannot and in which that builds comparative advantage.
Digital business mainly carries out with the help of internet source as it is conducted as online. In
which the following report is base on Netflix that carries out digital business. It used
technologies in order to manage an inventory systems and mail peoples DVDs and provides as
experiences that are more convenient (Cho, Bonn, and Brymer, 2017). It is basically a
subscription based streaming services that permits consumers to watch TV shows without
commercial on an internet connected devices. It provides options to customers for streaming
video on demands. It disrupted itself and transformed the way that individuals view films and TV
media. This report is going to covered understanding about digital business, differences between
digital and traditional and factors by which digital business is up taking by companies.
Additionally modes of operation, factors which affects digital business.
Differences between traditional business and digital business:
Traditional business includes exchanges of goods and services between two peoples by
face to face whereas digital business is carried out online basis with the help of electric network.
It supports transactions and communications via use of electronic communications. It includes
all trading activities related to supply, buy and payments over internet.
Basis Traditional Digital
Meaning It comprises to become a
branch of trading which focus
on exchanges of goods &
services. It is a one way
process. In this the business
relationship between consumers
and marketers is linear.
It refers to execution of
transactions or exchanges of
data on internet. This is one
on one process. Whereas, in
this the business relationship
is end to end.
Accessibility Traditional is limited to assess. It is unlimited to assess and
can be anytime (Dolnicar,

Grün, and Leisch, 2018). It is
available 24/7
Scope It is restricted to a definite
areas.
The scope of this thorough
the globe.
Factors that facilities to uptake digital business in recent time
Consumer demand:The main objective of any company is to withstand with harsh
condition of market and full fill the requirements of consumers. For instance after covid-19 most
of consumers prefers online shopping instead of offline as in offline mode gathering of peoples
occurs and this need to be avoided. In context of chosen business, Netflix, consumers can enjoy
at their home or anywhere by watching latest launched movie or TV series by taking subscription
of Netflix. In this consumers do not have to go anywhere.
Innovative technologies: It leads to geotechnical disputes which are valuable for firm in
which they plan to capture the whole respective market. For instance the cloud system that is
being adopted by numerous MNCs in order to flourish a competitive edge. In relevance to this,
consumer can order any thing by their home only tit is not necessary to go anywhere. Consumers
can easily transfer money with online payments process and can order any product online which
is available. After covid-19 most of the cinema are closed and due to this, movies are releasing
on Netflix, Amazon prime and so on.
Brief description of the business, their mode of operation, the market segment etc.
As business is the huge system of processes who's objective is to plane, produce and
serve the service or product in exchange of money to earn the profit mergein. Smiler to this
digital business is the huge field consist of the multiple operational method's to serve the product
and service to their product but it is different from other business in prospect of serving process.
As it involves the seal of the products through online networking and online presentation of their
products (Komninos, 2016). This involve different mode of operation in comparison to the
normal business methods , because customers visit for services online, select the services online,
apply for it online, and then get it finally in hand. The brief discussion on mode of the Digital
Business operation is given below.