Digital Business: Advantages, Emerging Business Models, Collaborative Relationships, and E-commerce Principles of Amazon

DIGITAL BUSINESS

Table of Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY............................................................................................................................................3
Explain the advantages and trends of digital technology along with the implications for managing
digital business in the global surroundings of amazon......................................................................3
Evaluate latest and emerging business model of the organization in aspect of various business
issues like ethics and cyber security..................................................................................................4
Highlight the impact of collaborative relationships as well as strategic alliances through the
medium of digital technology in aspect of Amazon...........................................................................5
Elaborate the various e commerce principles that can be used by Amazon......................................7
CONCLUSION.........................................................................................................................................9
REFERENCES.........................................................................................................................................10

INTRODUCTION
Digital businesses can be referred to the use of technology by the various
organizations in the industry in order to formulate business models along with the customer
experiences and enhancement of the internal skills and capabilities in the organization that
support the main operational activities of the organization. The term digital business is not
only referred for digital brands but the traditional businesses as well who are making efforts
in order to transform their business with the help of technological advancements. The
industries have shifted to digital medium as people tend to spend more time with the
technology these days and this help in better and efficient interaction. Digital business
concept helps in creating and providing a competitive edge to the businesses (Bican and
Brem, 2020).
Amazon.com is a multinational organization that deals in technology services. The
main focus of the organization is upon e commerce, artificial intelligence, cloud computing
and Digital streaming. The organization was founded by Jeff Bezos in the year 1994 at
Washington. The business provides an online platform for software, video games, apparels,
jewelry, foods, etc. Amazon is known for its innovation in the industry to expand its business
worldwide. The study revolves around the digital business of Amazon (Boojihawon and
Ngoasong, 2018).
MAIN BODY
Explain the advantages and trends of digital technology along with the implications for
managing digital business in the global surroundings of amazon.
The digital business tends to have a huge impact upon the digital business
management of the organization. The recent trends tend to have a positive effect upon the
global business of Amazon. The various positive impacts of digital technology upon the
business of Amazon are listed below-
 Knowledge of the customers- Client knowledge is alluded to the capacities of using
diverse web promoting gadgets to target various customers. The term is furthermore
used for the workplaces like site examination instruments that give an arrangement
related to the necessities of the customers that can be addressed by the sellers to get an
advantage.. These electronic publicizing gadgets are an asset for the distinctive web
business organizes and can be embraced to get the market.
 Decreases overheads- The digital technique for business decreases the necessity for
the various costs that have been relied upon to examine the market through separated
mode. The online strategy for business gets rid of the necessities for a real retail outlet
that saves a lot of cost in buying and keeping up the force source place. This
moreover kills the necessities to utilize staff to deal with the customers. The online
strategy for business can use those resources and put into some better elevating